Dorie Clark: Entrepreneurial You
Meet our unsung heroine, self-made artist, Dorie Clark (@dorieclark).
Dorie is a lovely human being, who also happens to be a successful marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. I interviewed Dorie in 2015 and this is our second recording on Feisworld.
She has now authored three best selling books - Reinventing You, Stand Out, and most recently in October 2017, she released Entrepreneurial You.
This conversation and Dorie's book - Entrepreneurial You, are very special additions to Feisworld. Not only was I interviewed by Dorie, she wrote about Feisworld and our business model in the book with key takeaways and exercises.
Since the release the book just months ago, many new opportunities opened up for me and for Feisworld Podcast. Dorie has always been supportive and genuine for my endeavors in the past two years. She is certainly in my tribe of mentors (stealing Tim Ferriss' book title for a second here).
This episode focuses on Dorie’s new book - both the content and creation process. How did she seek out these mentors she wanted to interview? How did she structure content? Why did she pick someone like me? I'm clearly still trying to find my voice, defining my brand. Feisworld is work in progress.
To learn more about Dorie Clark, her books, upcoming events and training sessions, please visit: https://dorieclark.com/ , also check out:
Build the Career You Want.
- [06:00] How do you connect with people around you, entrepreneurs, etc? How do you stay in touch?
- [07:00] How do you organize your events, like the book launch event in Boston and New York?
- [10:00] How did you manage to structure of Entrepreneurial You, and how does the trilogy of books comes together?
- [14:00] When did you start with online course and how was your first experience?
- [17:00] Something I learned from you is that it’s never too late to start. What’s your take on this?
- [19:00] What are your 7-8 income streams, could you break them down?
- [22:00] How did you select the people in your book that you wanted to interview?
- [25:00] Small successes also take you into big journeys. What has been your experience with this?
- [30:00] How do you help people to steer away from fear and side-hassles, for example, ‘my boss won’t like what I’m doing as a side project?
- [35:00] Throughout your book, you’ve incorporated exercises after every story and section. How did you decide to come up with those? Have you heard any feedback on them?
[11:00] I had this idea where if I could just get a book contract, the book would help me become better known. And I realized, retrospectively, that was entirely backwards. Publishers are so cautious, they don’t want to take any risks. They will not give you a book contract unless you are reasonably well known and have a platform.
[12:00] I used the book as an excuse to interview really smart people, and reverse engineer why they are so successful, and what’s the formula behind them.
[13:00] Even if you get really well known, it doesn’t mean that you are making a lot of money. Or it could be that you are working yourself to the bone. The real question is how do you get the leverage that everyone talks about, how do you build more income streams, how do you create the type of business that everyone is talking about. Entrepreneurial you is about figuring out how to do this.
 There was this gap in my business model, because people could interact with me, either by being a $20 book, or a $20,000 speech or consulting engagement. There was nothing in between, and there were a lot of people that wanted something in between so I decided to create more of those things.
[22:00] People want to be reading about aspirational figures and multimillionaires. IT’s always fun. But you can’t JUST give people a dose of that, because for most people the reaction would be ‘that’s amazing but that’s not me, that’s a special person with special abilities that I clearly don’t have’, which is really unfortunate. What creates a really dramatic tension in the book, is to not show just someone who has already made it, but somebody who is relatable, a bit ahead of where they are, where they can say ‘I could do that’...
[27:00] In order to be able to create more of the society that we’d like to have, we need to be conscious about trying to be helpful to as many people as you can. Specially if you see examples of women who are really rocking it, you should step up and celebrate, because it shows everyone what’s possible and it begins to change the pictures a little bit.