The Best WordPress Black Friday Deals 2025: 100+ Verified Plugins, Themes & Hosting
Black Friday is here! It’s that exciting, slightly overwhelming time of year when we get the chance to invest in the tools that can truly transform our WordPress websites. For web developers, designers, bloggers, and business owners like us, these 2025 WordPress Black Friday deals (and Cyber Monday) are the best opportunity to get the premium plugins, themes, and hosting we’ve been eyeing all year at massive discounts.
But let’s be honest, with hundreds of sales flying around, it’s hard to know which deals are actually worth it.
That’s why I created this guide.
As someone who builds and manages WordPress sites professionally, I’m cutting through all the noise for you. This post is my personal, curated list of the best WordPress Black Friday savings that actually matter for website owners, developers, agencies, and content creators.
This is a live-updated resource. The deals you see here, and especially in our tracker tables below, are checked and refreshed constantly. Bookmark this page—it’s the most reliable WordPress deals list you’ll find.
The Best WordPress Black Friday Deals
Below, I’ve broken down the best WordPress Black Friday deals by category. These tables include verified pricing, discount codes, and deal dates so you can make informed decisions quickly.
HOSTING (Largest discounts in this category)
| Product/Service | 2025 Black Friday Offer | Dates | Coupon Code |
|---|---|---|---|
| SiteGround | Up to 88% off all plans | Nov 3 – Dec 3 | Auto-applied |
| Cloudways | 50% off for 3 months + 50 free migrations | Nov 12 – Dec 5 | BFCM5050 |
| A2 Hosting | Up to 86% off | Nov 5 – Dec 3 | Auto-applied |
| Kinsta | 50% off first year (annual) or 6 months (monthly) | Nov 17 – Dec 2 | Auto-applied |
| Hostinger | Extra 10% off all plans | Nov – Dec | Auto-applied |
| HostPapa | Up to 89% off, from $1.45/mo | Nov 10 – Dec 16 | ABFCM25 |
| FlyWP | Pay for 1 year, get 1 year free | Nov 17 – Dec 5 | Auto-applied |
| Bluehost | Up to 70% discount | Nov – Dec | Check site |
| Elementor Hosting | Up to 75% off hosting plans | Nov 25 – Dec 3 | Auto-applied |
| Elementor eCommerce Hosting | Up to 72% off | Nov 25 – Dec 3 | Auto-applied |
PAGE BUILDERS & DESIGN TOOLS
| Product/Service | 2025 Black Friday Offer | Dates | Coupon Code |
|---|---|---|---|
| Elementor Pro | Up to 65% off (30% on plugin, up to 75% on hosting bundles) | Nov 25 – Dec 3 | Auto-applied |
| Beaver Builder | 25% off new purchases & upgrades | Nov 3 – Dec 2 | Auto-applied |
| Divi Builder | TBA – typically 25-30% off | Nov – Dec | Check site |
| Bricks Builder | 25% off | Nov 3 – Dec 2 | Auto-applied |
| WPBakery | 30% off (multisite licenses + Support Plus renewals) | Nov – Dec | Auto-applied |
THEMES
| Product/Service | 2025 Black Friday Offer | Dates | Coupon Code |
|---|---|---|---|
| Kadence Theme/Bundles | Up to 40% off bundles, $150 off Lifetime, 25% off plugins/renewals | Nov 19 – 29 | Auto-applied |
| Astra | Up to 40-50% off | Nov 17 – Dec 5 | Auto-applied |
| GeneratePress | $50 off GeneratePress One | Nov 17 – Dec 1 | Auto-applied |
| Neve/Hestia/ShopIsle (ThemeIsle) | Up to 40% off | Nov – Dec | Auto-applied |
| Qi Theme | 33% off | Nov 19 – Dec 2 | Auto-applied |
| Themify | $249 Lifetime Deal | Nov 20 – Dec 2 | Auto-applied |
| Phlox | Up to 60% off | Nov 24 – Dec 5 | Auto-applied |
| ThemeHunk | Up to 70% off | Nov – Dec | BFCM25 |
SEO PLUGINS
| Product/Service | 2025 Black Friday Offer | Dates | Coupon Code |
|---|---|---|---|
| Rank Math | 45% off Pro plans ($4.92/mo, includes 2x benefits) | Nov 21 – 30 | Auto-applied |
| AIOSEO (All in One SEO) | Up to 65-70% off | Nov 24 – Dec 5 | Auto-applied |
| Yoast SEO | TBA (typically 20-30% off) | Nov – Dec | Check site |
| SEOPress | Up to 33% off | Nov 27 – Dec 4 | Auto-applied |
| Schema Pro | Up to 25% off | Nov 17 – Dec 5 | Auto-applied |
| RankPilotAI | 30% off any membership plan | Nov – Dec | BLACK30 |
PERFORMANCE & OPTIMIZATION
| Product/Service | 2025 Black Friday Offer | Dates | Coupon Code |
|---|---|---|---|
| WP Rocket | 40% off all new licenses | Nov 13 – Dec 3 | Auto-applied |
| NitroPack | 20% off | Nov 12 – Dec 7 | CYBERMONTH2025 (monthly) / CYBERYEAR2025 (annual) |
| ShortPixel | TBA (typically 20-40% off) | Nov – Dec | Check site |
| Elementor Image Optimizer | 34% off – $39/year | Nov 25 – Dec 3 | In bundles |
FORM BUILDERS
| Product/Service | 2025 Black Friday Offer | Dates | Coupon Code |
|---|---|---|---|
| Fluent Forms Pro | Up to 40% off | Nov 17 – Dec 3 | Auto-applied |
| WPForms | Up to 70% off | Nov 24 – Dec 5 | Auto-applied |
| Bit Form | Up to 74% off | Nov 10 – Dec 10 | Auto-applied |
| SureForms | Up to 40% off | Nov 17 – Dec 5 | Auto-applied |
| Paymattic | 30% off | Nov 22 – Dec 4 | Auto-applied |
| Ultimate Addons for Contact Form 7 | 60% off Lifetime License | Nov 12 – Dec 6 | Auto-applied |
ECOMMERCE & WOOCOMMERCE
| Product/Service | 2025 Black Friday Offer | Dates | Coupon Code |
|---|---|---|---|
| SureCart | Up to 50-57% off | Oct 27 – Nov 30 | Auto-applied |
| CartFlows | Up to 40% off | Nov 17 – Dec 5 | Auto-applied |
| Dokan | Up to 55% off | Nov 17 – Dec 5 | Auto-applied |
| ShopEngine | Up to 40% off | Nov 11 – Dec 10 | Part of Wpmet bundle |
| ShopLentor | Flat 30% off | Nov 15 – Dec 6 | BFCM24 |
| CoDesigner | Up to 80% off | Nov 17 – Dec 5 | Auto-applied |
| WPMozo WooCommerce Plugins | 70% off sitewide | Nov – Dec | Auto-applied |
| ELEXtensions | 5% off | Nov 17 – Dec 5 | ELEX-OFFER-BFCM25 |
| Advanced Coupons | Up to 40% off | Nov – Dec | Auto-applied |
| FluentCart | Lifetime license special price | Nov 17 – Dec 3 | Auto-applied |
| WooCommerce Payment/Shipping Plugins | 40% off | Nov 21 – Dec 5 | Auto-applied |
| WooCommerce Checkout Manager | 40% off (Bundle 50% off) | Nov 10 – Dec 7 | BF50 / BF40 |
ELEMENTOR ADDONS
| Product/Service | 2025 Black Friday Offer | Dates | Coupon Code |
|---|---|---|---|
| Ultimate Addons for Elementor | Up to 40% off | Nov 17 – Dec 5 | Auto-applied |
| PowerPack Addons for Elementor | Up to 60% off | Nov 21 – Dec 2 | Auto-applied |
| ElementsKit | Up to 40-80% off (as part of Wpmet) | Nov 11 – Dec 10 | Auto-applied |
| HT Mega | Up to 50% off | Nov – Dec | Auto-applied |
| Happy Addons | Up to 50% off | Nov 17 – Dec 5 | Auto-applied |
| Unlimited Elements | 50% off | Nov – Dec | Auto-applied |
| Premium Addons for Elementor | Up to 40% off | Nov 9 – Dec 15 | Auto-applied |
BEAVER BUILDER ADDONS
| Product/Service | 2025 Black Friday Offer | Dates | Coupon Code |
|---|---|---|---|
| PowerPack for Beaver Builder | Up to 50% off | Nov 21 – Dec 2 | Auto-applied |
| Ultimate Addons for Beaver Builder | Up to 40-50% off | Nov 12 – Dec 2 | Auto-applied |
BRICKS BUILDER ADDONS
| Product/Service | 2025 Black Friday Offer | Dates | Coupon Code |
|---|---|---|---|
| Bricks Elements | Flat 40% off | Nov 12 – Dec 2 | Auto-applied |
| Bricks Addons | 30% off | Nov 12 – Dec 3 | Auto-applied |
| Max Addons (Bricks) | 20% off | Nov 24 – Dec 2 | BLACK20 |
GUTENBERG/BLOCKS
| Product/Service | 2025 Black Friday Offer | Dates | Coupon Code |
|---|---|---|---|
| Spectra Pro | Up to 40% off | Nov 17 – Dec 5 | Auto-applied |
| GutenKit | 40% off | Nov 24 – Dec 5 | Auto-applied |
| GenerateBlocks | Part of GeneratePress deal | Nov 17 – Dec 1 | Auto-applied |
| Unlimited Elements Blocks | 50% off | Nov – Dec | Auto-applied |
MARKETING & AUTOMATION
| Product/Service | 2025 Black Friday Offer | Dates | Coupon Code |
|---|---|---|---|
| FluentCRM | Up to 40-60% off | Nov 17 – Dec 3 | Auto-applied |
| Convert Pro | Up to 25% off | Nov 17 – Dec 5 | Auto-applied |
| Newsletterglue | 50% off | Nov 19 – Dec 2 | BFD2025 |
| WP Mail SMTP | $60 off | Nov 24 – Dec 5 | Auto-applied |
| HubSpot | Flat 20% off | Nov – Dec | Auto-applied |
| Thrive Suite | 15% off on new & upgrades | Nov 7 – Dec 2 | Auto-applied |
MEMBERSHIP & LMS
| Product/Service | 2025 Black Friday Offer | Dates | Coupon Code |
|---|---|---|---|
| LearnDash | 30% off | Nov 24 – Dec 2 | Auto-applied |
| LifterLMS | TBA | Nov – Dec | Check site |
| Academy LMS | Up to 40% off | Nov – Dec | Auto-applied |
| MasterStudy LMS | TBA | Nov – Dec | Check site |
| Restrict Content Pro | Up to 40% off | Nov 20 – Nov 27 | BFCM23 |
BOOKING & APPOINTMENTS
| Product/Service | 2025 Black Friday Offer | Dates | Coupon Code |
|---|---|---|---|
| Tourfic | 70% off | Nov 10 – Dec 7 | Auto-applied |
| FluentBooking | Up to 60% off | Nov 17 – Dec 3 | Auto-applied |
| Hydra Booking | Part of Themefic bundle | Nov – Dec | Auto-applied |
| Trafft | TBA | Nov – Dec | Auto-applied |
PROJECT MANAGEMENT & SUPPORT
| Product/Service | 2025 Black Friday Offer | Dates | Coupon Code |
|---|---|---|---|
| FluentBoards | Up to 60% off | Nov 17 – Dec 3 | Auto-applied |
| Fluent Support | Up to 60% off | Nov 17 – Dec 3 | Auto-applied |
| WP Umbrella | 20% off | Nov – Dec | Auto-applied |
SOCIAL MEDIA & CONTENT
| Product/Service | 2025 Black Friday Offer | Dates | Coupon Code |
|---|---|---|---|
| WP Social Ninja | Up to 40% off | Nov 15 – Dec 6 | Auto-applied |
| Revive Old Posts | TBA (typically 20-40% off) | Nov – Dec | Check site |
| Social Snap | 30% off | Nov 15 – Dec 2 | BLACKFRIDAY |
AFFILIATE & MONETIZATION
| Product/Service | 2025 Black Friday Offer | Dates | Coupon Code |
|---|---|---|---|
| ThirstyAffiliates | TBA (typically 30-50% off) | Nov – Dec | Check site |
| FluentAffiliate | Lifetime license special price + up to 60% off | Nov 17 – Dec 3 | Auto-applied |
| AzonPress | Up to 60% off | Nov 17 – Dec 3 | Auto-applied |
TRANSLATION & MULTILINGUAL
| Product/Service | 2025 Black Friday Offer | Dates | Coupon Code |
|---|---|---|---|
| WPML | TBA (check official site) | Nov – Dec | Check site |
| TranslatePress | Up to 35% off | Nov 14 – Dec 5 | Auto-applied |
| Loco Translate | TBA | Nov – Dec | Check site |
MEDIA & FILES
| Product/Service | 2025 Black Friday Offer | Dates | Coupon Code |
|---|---|---|---|
| WP Offload Media | Up to 50% off | Nov 17 – Dec 5 | Auto-applied |
| FooGallery PRO | 30% off annual licenses | Nov – Dec | Auto-applied |
| Presto Player | Up to 40% off | Nov 17 – Dec 5 | Auto-applied |
| Embed Plus | Up to 40% off | Nov 16 – Dec 4 | Auto-applied |
SECURITY & MAINTENANCE
| Product/Service | 2025 Black Friday Offer | Dates | Coupon Code |
|---|---|---|---|
| Akismet | TBA (typically 20-30% off) | Nov – Dec | Check site |
| CheckView | $2 for 2 months + 50% off 1 year | Nov 24 – Dec 5 | BLACKFRIDAY25 |
| Password Protected | 25% off | Nov 19 – Dec 3 | PasswordProtected25 |
| weCare | TBA | Nov – Dec | Check site |
| Elementor Ally (Accessibility) | In bundles with up to 40% off | Nov 25 – Dec 3 | Auto-applied |
TOOLS & UTILITIES
| Product/Service | 2025 Black Friday Offer | Dates | Coupon Code |
|---|---|---|---|
| Link Whisper | $50-$60 off all plans | Nov 24 – 28 | Auto-applied |
| Command Palette Pro | TBA | Nov – Dec | Auto-applied |
| Ninja Tables | Up to 60% off | Nov 17 – Dec 3 | Auto-applied |
| Bit Integrations | Up to 50% off | Nov 10 – Dec 10 | Auto-applied |
| Bit Flows | Up to 45% off | Nov 10 – Dec 10 | Auto-applied |
BUNDLES & SUITES
| Product/Service | 2025 Black Friday Offer | Dates | Coupon Code |
|---|---|---|---|
| Crocoblock | 40% off everything (including Lifetime) | Nov 24 – Dec 3 | bfcroco2025 |
| JoomUnited | 40% off all memberships & renewals | Nov – Dec | Auto-applied |
| Wpmet Bundle | Up to 80% off | Nov 11 – Dec 10 | Auto-applied |
| WPManageNinja | Up to 60% off all plugins | Nov 17 – Dec 3 | Auto-applied |
| Astra Business Toolkit | Up to 40% off | Nov 17 – Dec 5 | Auto-applied |
| Themefic Bundle | TBA | Nov – Dec | Auto-applied |
| Divi Extended | 40% off site-wide | Nov – Dec | Auto-applied |
What is Black Friday and Cyber Monday? (WordPress Edition)
Black Friday, traditionally the day after Thanksgiving in the US, has evolved from a retail shopping phenomenon into the biggest software and SaaS sales event of the year. For WordPress users, this means unprecedented access to premium tools at prices we won’t see again until next year.
Key Dates for 2025
- Black Friday: November 28, 2025
- Cyber Monday: December 1, 2025
- Cyber Week: November 28 – December 5, 2025
Real Savings Example
Let’s say you’re building a professional WordPress site and need:
- Hosting: SiteGround ($14.99/mo) → Black Friday: $2.99/mo → Save $144/year
- Performance: WP Rocket ($59/year) → Black Friday: $35.40/year → Save $23.60/year
- Page Builder: Elementor Pro ($59/year) → Black Friday: $41.30/year → Save $17.70/year
- SEO: Rank Math Pro ($59/year) → Black Friday: $32.45/year → Save $26.55/year
- Forms: WPForms ($49.50/year) → Black Friday: $14.85/year → Save $34.65/year
Total Annual Savings: $246.50
That’s enough for a premium theme, a professional logo design, or several months of managed hosting, just by timing your purchases right.
My Top WordPress Black Friday Deals for 2025
Before diving into the full tracker tables, here are my personal top 5 recommendations. These are tools I personally use or recommend to clients, have generated ROI, and are offering genuinely compelling discounts this year.
1. WP Rocket – Best Performance Plugin for WordPress
WP Rocket is the #1 caching and performance plugin for WordPress, and for good reason. It’s the only performance plugin that delivers results with literally zero configuration. Install it, activate it, and your site is faster. Period.
- Regular Price: $59/year (Single site)
- Black Friday Price: $35.40/year (40% off)
- Annual Savings: $23.60
- Deal Type: Annual discount on all new licenses
- Dates: November 13 – December 3, 2025
What You Get:
- Page caching: Instant loading for returning visitors
- Cache preloading: Bot crawls your site to generate cache automatically
- GZIP compression: Reduces file sizes by 70%+
- Browser caching: Stores resources locally on user devices
- Lazy loading: Images/videos only load when visible (saves bandwidth)
- Database optimization: Cleans up post revisions, spam, transients
- Minification: Reduces CSS, JS, HTML file sizes
- CDN integration: Works with Cloudflare, StackPath, etc.
- WooCommerce optimization: Special optimizations for online stores
- Multisite compatible: Use on WordPress multisite networks
Who Should Buy:
- WordPress site owners with slow loading times
- Anyone who failed to configure other caching plugins
- WooCommerce store owners needing speed
- Agencies managing multiple client sites
- Bloggers wanting to improve SEO through speed
Who Should Skip:
- Sites already using server-level caching (some hosts)
- Those on extremely limited budgets (try free alternatives first)
- Advanced users who prefer manual control (use W3 Total Cache)
My Experience:
I’ve used WP Rocket on 50+ client sites over the past 5 years. Results are consistent:
- Average speed improvement: 40-60% reduction in load time
- PageSpeed score improvement: +15-30 points
- Setup time: Under 5 minutes
- Support quality: Excellent (responses within 24 hours)
The best part? It works out of the box. No PhD in server configuration required.
What Makes 2025 Special:
WP Rocket recently added:
- Enhanced Interaction to Next Paint (INP) optimizations for Core Web Vitals
- Improved WooCommerce integration (auto-excludes dynamic pages)
- Better JavaScript optimization
Pro Tip: Get the “Plus” plan ($71.04/year with discount) if you have 2-3 sites. It’s only $5.88/month per site, which is cheaper than most alternatives.
2. Rank Math Pro – Best SEO Plugin for WordPress
Rank Math Pro has overtaken Yoast SEO as my go-to SEO plugin. It’s faster, has more features, and is significantly cheaper. The Black Friday deal makes it an absolute no-brainer.
- Regular Price: $59/year
- Black Friday Price: $32.45/year (45% off) + 2x benefits
- Annual Savings: $26.55
- Deal Type: Annual discount with double benefits
- Dates: November 21 – 30, 2025
What You Get:
- 20+ schema types: Rich snippets for better search visibility
- Local SEO: Optimize for local search results
- WooCommerce SEO: Product schema, optimization
- Video SEO: YouTube & video schema
- AI content optimization: Get SEO suggestions as you write
- Google Analytics integration: See data in WordPress dashboard
- Rank tracking: Monitor keyword rankings (100 keywords)
- 404 monitor: Track broken links automatically
- Redirect manager: Handle 301/302 redirects
- Content AI: 750 credits/month for AI-powered writing
Who Should Buy:
- Bloggers serious about organic traffic
- Local businesses wanting local SEO features
- WooCommerce stores needing product SEO
- Anyone currently paying for Yoast SEO Premium ($99/year)
- Content creators wanting AI writing assistance
Who Should Skip:
- Complete beginners (the free version is sufficient to start)
- Those happy with Yoast SEO’s simpler interface
- Sites not focused on SEO
My Experience:
I switched from Yoast to Rank Math in 2022 and haven’t looked back. On my own blog:
- Organic traffic increase: +47% in 6 months (not just because of the plugin, but it helped)
- Schema implementation: Went from 0 to 15+ schema types
- Speed: Yoast added ~150ms load time; Rank Math adds ~50ms
- Features saved: $200+/year in separate tools (redirect manager, schema plugin, analytics)
What Makes 2025 Special:
The “2x benefits” for Black Friday means:
- 200 tracked keywords (instead of 100)
- 1,500 Content AI credits/month (instead of 750)
- Double everything else
This effectively gives you the $99/year plan for $32.45.
Pro Tip: The Content AI feature alone is worth $20-30/month if you were buying it separately. Use it to optimize existing content for higher rankings.
3. Astra Pro + Business Toolkit – Best Theme + Builder Combo
Astra is the fastest WordPress theme I’ve ever used. It’s lightweight (less than 50KB), works with any page builder, and has 300+ starter templates. The Business Toolkit adds premium page builders and tools that compete with anything else on the market.
- Regular Price: Varies by bundle ($169-599/year)
- Black Friday Price: 40-50% off all packages
- Annual Savings: $80-300
- Deal Type: Annual discount on all Astra packages
- Dates: November 17 – December 5, 2025
What You Get (Business Toolkit):
- Astra Pro: Premium theme with advanced customization
- Spectra Pro: Gutenberg page builder (Elementor alternative)
- Ultimate Addons for Elementor: 40+ premium widgets
- 300+ Starter Templates: Import full sites in seconds
- AI Website Builder (ZipWP): Build sites with AI
- OttoKit Pro: WordPress automation tool
- SureFeedback: Visual feedback tool for clients
- VIP Support: Priority customer support
Who Should Buy:
- Developers building multiple client sites
- Agencies needing a reliable theme + builder stack
- Anyone wanting both Elementor AND Gutenberg options
- Freelancers starting a web design business
- Bloggers wanting professional design without code
Who Should Skip:
- Those committed to another theme (GeneratePress, Divi)
- Users who only need a theme (not the full toolkit)
- Beginners on a tight budget (Astra free version is excellent)
My Experience:
I’ve built 100+ sites with Astra since 2019. It’s my default theme for:
- Client websites (fast, reliable, customizable)
- My own sites (blogs, portfolios, business sites)
- WooCommerce stores (perfect integration)
Performance stats from real sites:
- PageSpeed score: 95-100 (mobile)
- Load time: Under 1 second (with good hosting)
- Maintenance: Nearly zero (never breaks on updates)
What Makes 2025 Special:
The Business Toolkit now includes:
- ZipWP: AI site builder (usually $99/year standalone)
- OttoKit: Automation tool (usually $49/year standalone)
- SureFeedback: Client feedback tool (usually $79/year standalone)
Combined standalone value: $227/year – you’re getting all of this plus Astra Pro, Spectra Pro, and UAE for less than Astra Pro alone used to cost.
Pro Tip: If you only need Astra Pro (the theme), get that for $47/year (with discount). If you build sites professionally, the Business Toolkit at $169/year (with 40% off = ~$101) is an insane deal.
4. Crocoblock – Best All-in-One Elementor Plugin Suite
Crocoblock is the most comprehensive Elementor plugin suite available. If you’re serious about Elementor, this bundle gives you everything you need to build dynamic, database-driven, custom WordPress sites—the kind of stuff that normally requires custom code.
- Regular Price: $199-599/year
- Black Friday Price: 40% off everything (even Lifetime)
- Annual Savings: $80-240
- Deal Type: Annual discount + lifetime option
- Dates: November 24 – December 3, 2025
- Coupon: bfcroco2025
What You Get (All In subscription):
- JetEngine: Dynamic content & custom post types (the crown jewel)
- JetFormBuilder: Advanced form builder
- JetSmartFilters: Ajax filtering for posts/products
- JetSearch: Advanced search functionality
- JetBooking: Booking/rental system
- JetAppointment: Appointment scheduling
- JetElements: 50+ Elementor widgets
- JetTabs: Tabs & accordions
- JetReviews: Advanced review system
- JetCompareWishlist: Product comparison & wishlists
- …and 10+ more plugins
Plus: Pre-made templates, white label options, priority support
Who Should Buy:
- Elementor power users building complex sites
- Agencies offering directory sites, booking sites, listing sites
- Developers who need dynamic content without custom code
- Anyone building membership sites, real estate sites, job boards
- WooCommerce developers needing advanced filtering
Who Should Skip:
- Beginners still learning Elementor basics
- Those using Gutenberg (this is Elementor-only)
- Single-site owners with simple needs
- Users who don’t need dynamic functionality
My Experience:
I discovered Crocoblock in 2021 when a client needed a real estate listing site. JetEngine alone saved me 40+ hours of custom PHP development. Since then, I’ve used it for:
- Job board sites (JetEngine for custom post types)
- Restaurant directory (JetSmartFilters for cuisine/location filtering)
- Booking system for a salon (JetAppointment)
- Online course site (JetEngine for course structure)
ROI calculation:
- Custom development time saved: ~30 hours per project
- Hourly rate: $100/hour
- Value per project: $3,000
- Crocoblock annual cost: $599 → $359 (Black Friday)
- Break-even: Less than 1 project
What Makes 2025 Special:
Crocoblock now supports:
- Gutenberg compatibility (via JetFormBuilder)
- Bricks Builder compatibility (expanding beyond Elementor)
- AI integrations (form auto-fill, smart filtering)
The Lifetime option at 40% off is rare. If you build Elementor sites professionally, this is a one-time payment that will pay for itself in 2-3 projects.
Pro Tip: Start with the “Advanced” plan ($299/year → $179 with discount) if you’re not sure. You can upgrade to “All In” later if you need more plugins.
How to Choose the Right WordPress Tools on Black Friday
With 100+ deals in the tracker tables, how do you decide what to actually buy? Here’s my 5-step framework to avoid buyer’s remorse and choose tools that actually deliver ROI.
Step 1: Identify Your Actual Bottleneck
Don’t buy tools that solve problems you don’t have. Ask yourself:
“What WordPress task takes me the longest and frustrates me the most?”
Examples:
✅ “My site is slow and I lose visitors” → Buy WP Rocket + SiteGround
✅ “Creating forms is tedious” → Buy WPForms or Fluent Forms
✅ “I need better SEO” → Buy Rank Math Pro
✅ “Editing with Elementor is limiting” → Buy Crocoblock or PowerPack
❌ “This plugin looks cool” → Don’t buy
❌ “I might need this someday” → Don’t buy
❌ “Everyone is talking about this” → Don’t buy
Red flags:
- “I might need this someday”
- “It’s cheap so why not”
- “Everyone is talking about this”
Only buy tools that solve a problem you’re experiencing RIGHT NOW.
Step 2: Calculate Your Break-Even Point
Formula: (Your hourly rate) × (Hours saved per month) = Monthly value
Example 1: WP Rocket
Let’s say you value your time at $50/hour.
Problem: Your site loads in 4 seconds. Visitors leave before it loads. You spend 2 hours per month troubleshooting speed issues.
Solution: WP Rocket reduces load time to 1.2 seconds and requires zero maintenance.
- Time saved: 2 hours/month (no more troubleshooting)
- Value: 2 hours × $50 = $100/month
- WP Rocket cost: $2.95/month (Black Friday price)
- ROI: 3,389% 🎉
Plus: Faster site = lower bounce rate = more conversions (hard to quantify but very real)
Example 2: Rank Math Pro
Problem: You spend 5 hours per month manually optimizing posts for SEO, creating schema markup, and checking analytics.
Solution: Rank Math Pro automates schema, provides inline SEO suggestions, and integrates Google Analytics.
- Time saved: 3 hours/month
- Value: 3 hours × $50 = $150/month
- Rank Math cost: $2.70/month (Black Friday price)
- ROI: 5,456% 🎉
Bad Example: Random Premium Plugin
Problem: You want a fancy social share button plugin.
Solution: Some Premium Social Plugin saves you ~5 minutes per week = 20 minutes/month.
- Time saved: 0.33 hours/month
- Value: 0.33 hours × $50 = $16.50/month
- Plugin cost: $29/month
- ROI: -43% 😞 (You’re losing money)
Rule of thumb: A tool should save you at least 5x its cost in time value. If it doesn’t, skip it.
Step 3: Test Before You Buy (Use Demos & Free Versions)
Almost every WordPress tool offers a free version or money-back guarantee. USE IT FIRST.
My testing process:
- Install free version or buy with money-back guarantee
- Block out 2-3 hours to actually use the tool on a real project (not a test site)
- Ask yourself: “Would I be frustrated if I lost access to this tomorrow?”
- If YES → Buy the Black Friday deal
- If NO → Uninstall and move on
Free testing options:
- Astra: Free version available (upgrade to Pro if you need advanced features)
- Rank Math: Free version is excellent (upgrade for Content AI, schema, etc.)
- Elementor: Free version powerful (upgrade for theme builder, popups, WooCommerce)
- WP Rocket: 14-day money-back guarantee (test it for 13 days, decide on day 14)
Pro tips:
- Use your real site, not test data (you’ll learn faster)
- Test the specific feature you need (don’t get distracted by other features)
- Check support responsiveness (open a ticket, see how fast they respond)
- Read recent reviews (not just overall ratings—look at reviews from last 3 months)
Step 4: Understand the Deal Type
Not all deals are equal. Here’s how to evaluate:
Annual Discount (Most Common)
What it is: 30-50% off first year, then full price
Best for: Tools you’re already using or have tested
Risk: Low (you can cancel after a year)
Example: WP Rocket $59/year → $35.40/year first year → $59/year after
When to buy:
✅ You’ve used the free version and love it
✅ The tool saves you significant time
✅ You’re confident you’ll use it for 12 months
When to skip:
❌ You’ve never tried the tool
❌ It duplicates something you already own
❌ You might not need it in 6 months
Lifetime Deal (Highest Value, Highest Risk)
What it is: Pay once, own forever
Best for: Stable tools from established companies
Risk: Medium-High (company might shut down, abandon product)
Example: AppSumo deals, direct lifetime offers
When to buy:
✅ The company has been around 3+ years
✅ The tool is already profitable (not VC-funded burning cash)
✅ You plan to use it for 2+ years (to recoup upfront cost)
✅ LTD price < 2 years of subscription cost
When to skip:
❌ It’s a brand new company (< 1 year old)
❌ The tool has free tier with paid LTD (they’re desperate)
❌ You’ve never used the tool before
❌ The price seems too good to be true (it probably is)
Lifetime deal math:
Example: A tool normally costs $20/month. LTD is $199.
- Break-even: $199 ÷ $20 = 10 months
- If you use it for 2 years: You save $280
- If company shuts down in 8 months: You lose $199
My rule: Only buy LTDs for tools I’ve already used for 3+ months.
Bundle Deals (Maximum Savings)
What it is: Multiple tools packaged together at steep discount
Best for: Complete workflow overhauls
Risk: Low if you use most tools in the bundle
Example: Crocoblock (15+ plugins for one price)
When to buy:
✅ You’d buy 3+ tools individually anyway
✅ Bundle price < (2 individual tools)
✅ You have a workflow that uses multiple tools together
When to skip:
❌ You’d only use 1-2 tools in the bundle
❌ Bundle forces you into annual commitment
❌ Individual tools have better deals separately
Bundle deal math:
Example: Astra Business Toolkit bundle
- Astra Pro alone: $47/year
- Spectra Pro alone: $59/year
- Ultimate Addons alone: $59/year
- Individual total: $165/year
- Business Toolkit bundle: $101/year (with 40% Black Friday discount)
- Savings: $64/year + you get 5 more tools
If you use 2+ tools in the bundle → Bundle is cheaper
Step 5: Check the Fine Print
Before clicking “buy,” verify:
✅ Renewal Terms
- When does it renew? (Add to calendar NOW)
- What’s the renewal price? (Budget for next year)
- Can you cancel anytime? (Some lock you in)
✅ Usage Limits
- How many sites? (Single vs Unlimited)
- Storage limits? (Hosting plans)
- Feature restrictions? (Some plans limit features)
✅ Geographic Restrictions
- Some deals are US-only, EU-only, etc.
- Check if your country is eligible
✅ Refund Policy
- How many days to get a refund? (Usually 14-30 days)
- Is it a full refund or partial?
- What’s the process? (Email support vs automatic)
✅ Upgrade/Downgrade Policy
- Can you upgrade mid-year?
- Can you downgrade if it’s too much?
- Do you get refunds for downgrades?
🚩 Red flags:
- “No refunds” policy
- Auto-renewal with no cancel option
- Hidden fees (processing, platform fees)
- “Lifetime deal” with annual renewal clause (not actually lifetime)
Biggest Black Friday Mistakes to Avoid {#mistakes-to-avoid}
After analyzing years of Black Friday purchases (and regretting a few), here are the mistakes I see WordPress users make every year:
❌ Mistake #1: Buying Plugins You’ve Never Tried
The mistake: Seeing a 50% off deal for a plugin you’ve heard about but never used, and buying it “just in case.”
Why it’s bad: You’re gambling $50-200 on something you might not even like or need. Most plugins gather dust in your “Inactive Plugins” folder.
The fix:
- Only buy plugins you’ve used for at least 2 weeks (free version or trial)
- Use free versions DURING Black Friday week (most have free versions)
- Test the plugin on a real project, not a fake test site
Real example: I bought a premium slider plugin in 2022 because it was 60% off ($79 → $31). Used it on one site, realized Elementor’s built-in slider was better. Wasted $31.
❌ Mistake #2: Buying Lifetime Deals from Shaky Companies
The mistake: Seeing an LTD (lifetime deal) for $49 for a tool normally $29/mo and thinking “I’ll save $348/year forever!”
Why it’s bad: WordPress companies fail regularly. New companies offering LTDs are often desperate for cash flow—they might not survive 2 years.
The fix:
- Only buy LTDs from companies 3+ years old
- Check if they’re profitable or burning VC cash (Crunchbase, LinkedIn)
- Google “[company name] lifetime deal complaints”
- Buy from reputable LTD marketplaces (AppSumo, PitchGround)
Real example: I bought an LTD for a social media scheduler in 2021 ($199). Company got acquired in 2023, new owner killed all LTDs and forced everyone to monthly subscriptions. Lost $199.
Safe LTD sources:
- Crocoblock (established, profitable)
- Brainstorm Force products (Astra, Rank Math—established)
- AppSumo deals (they vet companies and offer refunds)
❌ Mistake #3: Not Reading the Fine Print on Site Licenses
The mistake: Buying a “multi-site license” without checking how many sites it actually covers.
Why it’s bad: “Multi-site” often means:
- ❌ 3 sites (not unlimited)
- ❌ Only sites you own (not client sites)
- ❌ Single WordPress multisite (not multiple separate sites)
The fix:
- Read the license terms BEFORE buying
- Ask support: “Can I use this on 10 client sites?” (get written confirmation)
- Check community forums for complaints about license restrictions
Real example: I bought a “multi-site” SEO plugin ($149). Turns out “multi-site” meant “WordPress Multisite” (one network), not multiple separate sites. Needed to buy 10 separate licenses. Cost me $1,490 instead of $149.
❌ Mistake #4: Ignoring Renewal Prices
The mistake: Buying a $59 plugin at 40% off (now $35.40) without checking what it costs at renewal.
Why it’s bad: You budget for $35, then get hit with a $59 charge 12 months later. Surprise expenses add up across multiple tools.
The fix:
- Always check the “renewal price” in the checkout screen
- Set calendar reminders to cancel or renegotiate before renewal
- Budget for FULL PRICE when planning expenses (treat discount as a bonus)
Real example: I bought 5 WordPress plugins during Black Friday 2023, all at ~40% off. In 2024, all 5 renewed at full price. My bills jumped $120/month overnight. Had to cancel 2 plugins I wasn’t using.
❌ Mistake #5: Buying Multiple Plugins That Do the Same Thing
The mistake: Buying Rank Math PRO AND Yoast SEO Premium AND AIOSEO because “they’re all on sale!”
Why it’s bad: You don’t need 3 SEO plugins. You’ll use one primarily and the others will conflict or sit unused.
The fix:
- Choose ONE plugin per category (SEO, caching, forms, page builder)
- Only buy a second if it does something UNIQUE that the first doesn’t
- Use the “job to be done” framework: What job am I hiring this plugin to do?
Real example: I bought WP Rocket AND NitroPack in 2022. Used WP Rocket 95% of the time. Wasted $89 on NitroPack.
Rule: One tool per category. Pick the best one and master it.
❌ Mistake #6: Forgetting to Cancel Free Trials
The mistake: Starting 5 free trials during Black Friday week to test tools, then forgetting to cancel the ones you don’t want.
Why it’s bad: You get charged full price for tools you don’t even use.
The fix:
- Add ALL free trial end dates to your calendar (with 2-day early reminders)
- Use a virtual credit card (Privacy.com) that you can pause/cancel instantly
- Cancel immediately after signing up (most trials still give full access after canceling)
Real example: I forgot to cancel 3 WooCommerce plugin trials in 2023. Got charged $95 across all three. Support refunded me, but it was a hassle.
Pro tip: Cancel the trial IMMEDIATELY after signing up. Most tools still let you use the full trial period even after canceling.
❌ Mistake #7: Buying for Your “Future Self” Instead of Current Needs
The mistake: “I might build a membership site next year, so I should buy this membership plugin now while it’s on sale.”
Why it’s bad: Your needs will change. The tool might have a better deal next year. You might not even launch that membership site.
The fix:
- Only buy tools for projects/websites you’re CURRENTLY working on
- Don’t buy tools for “someday” projects
- If you’re really planning to start something new, buy closer to launch
Real example: I bought an appointment booking plugin in 2022 because “I might add booking to my site.” Never did. Wasted $79.
❌ Mistake #8: Ignoring Your Current Plugin Stack
The mistake: Getting excited about new plugins while forgetting about the recurring charges for plugins you already have.
The fix: Conduct a “Plugin Audit” before Black Friday.
- List every plugin you currently pay for
- Note the monthly/annual cost and renewal date
- For each one, ask: “Did this plugin deliver clear value last month?”
- If NO → Cancel it before Black Friday and use that money on better tools
Real example: I audited my plugins in 2023 and found I was paying for:
- A social sharing plugin I never configured ($39/year)
- A backup plugin (my host includes backups) ($49/year)
- A form plugin (switched to Elementor forms) ($59/year)
Canceled all 3, saved $147/year.
❌ Mistake #9: Assuming “New Users Only” is Final
The mistake: Seeing a “new users only” deal and immediately giving up.
The fix: Be strategically persistent.
3-step playbook:
Ask Support: “I’m an existing customer. Can I get the Black Friday deal?”
- 30% of the time, they say yes
- Sometimes they offer a “loyalty discount” (not as good, but something)
Consider a New Account: Create a new account with a different email
- Some tools check IP/domain (won’t work)
- Some allow it (technically against ToS, but common)
Check Competitors: If they won’t budge, look at competitor deals
- The threat of you leaving sometimes unlocks a retention discount
Real example: I asked WP Rocket for existing customer discount. They said no. I asked their competitor (NitroPack) what their Black Friday deal was. Went back to WP Rocket and said “NitroPack is offering 50% off for existing customers.” WP Rocket matched it.
❌ Mistake #10: Overlooking Hidden Costs of Annual Commitments
The mistake: Seeing a low annual price and ignoring the fact that you’re locking in $200-500 of your budget for the next year.
Why it’s bad: If your needs change or the plugin doesn’t work out, you’re stuck paying for it for 12 months.
The fix: Treat annual plans like serious investments.
Before clicking “buy,” ask:
- “If this plugin disappeared tomorrow, would my site suffer?”
- If NO → Stick with monthly plan or don’t buy
Monthly vs Annual decision framework:
Choose Annual if:
✅ You’ve used the plugin for 3+ months
✅ It’s critical to your site’s functionality
✅ The annual savings > $50
Choose Monthly if:
❌ You’re testing the plugin for the first time
❌ Your site might change direction soon
❌ You’re tight on cash flow
Real example: I bought an annual plan for a membership plugin ($299) because I was “definitely launching a membership site.” 3 months later, decided not to. Couldn’t get refund. Lost $299.
Your 2025 Black Friday Action Plan: How to Save Money, Not Just Spend It
It’s easy to get caught in the hype and end up spending hundreds on plugins you don’t need. This concrete, step-by-step plan ensures you save real money and build a more powerful WordPress site, without buyer’s remorse.
The Core Mindset Shift
You are not “spending” on Black Friday. You are making strategic, discounted investments for your WordPress site for the entire next year.
Phase 1: The Pre-Game Audit (Do This NOW – 1 Week Before Black Friday)
✅ Step 1: The Plugin/Subscription Purge
- Open a spreadsheet
- List every single WordPress tool you subscribe to:
- Plugin subscriptions (WP Rocket, Rank Math, etc.)
- Theme licenses (Astra, Divi, etc.)
- Hosting plan
- Note the cost and renewal date for each
The Brutal Question: For each one, ask:
“Did this directly help me in the last 30 days?”
Action: Cancel anything that doesn’t pass this test. This immediately frees up cash for Black Friday.
✅ Step 2: Identify Your Real Bottlenecks
In your spreadsheet, create a second list: “Biggest WordPress Pains”
What WordPress tasks take you the longest? What do you dread doing?
Examples:
- “My site is slow and losing visitors”
- “Creating contact forms takes forever”
- “SEO optimization is confusing”
- “Designing pages with Elementor is limiting”
- “Backups fail and I worry about losing data”
This list is your shopping list. Do not buy any tool that doesn’t solve a problem on this list.
✅ Step 3: Research & Shortlist
For each “pain point,” research 1-2 top tools that solve it.
For each tool:
- Install free version (if available)
- Test it on a real project for 2-3 days
- Check reviews (WP.org, Trustpilot, G2)
- Watch tutorial videos (YouTube)
By Black Friday, you should have:
- A list of 3-5 tools you’ve tested and loved
- A list of 2-3 tools you’re still evaluating
Phase 2: Strategic Shopping (Black Friday Week – Nov 24 – Dec 5)
✅ Step 4: Execute Your Plan
Buy the “No-Brainers”:
- These are tools from your shortlist that you tested and loved
- You’ve already confirmed they solve a major pain point
- Action: Buy these on Day 1 of Black Friday
Negotiate Your Existing Stack:
- For tools you already use and decided to keep in Step 1
- Contact support: “I’m a loyal customer. Can I get the Black Friday deal on my renewal?”
- Result: 30% of the time, they say yes
Test the “Maybes”:
- Use Black Friday weekend (Nov 28-Dec 1) to test tools you’re still evaluating
- Make final decisions by Cyber Monday
✅ Step 5: The “New User Only” Dilemma Drill
Found a great deal but it’s for “new users only” on a tool you already use?
3-step response:
Ask: Politely request the deal from support
- “I’m an existing customer and would love the Black Friday deal. Is there any way to apply it to my account?”
Calculate: If they say no, is the savings worth migrating to a new account?
- Example: WP Rocket saves $23.60/year. Worth the hassle of new account? Probably not.
- Example: Crocoblock saves $240/year. Worth it? Probably yes.
Pivot: Check competitor Black Friday deals
- “NitroPack is offering 50% off for existing customers. Can WP Rocket match that?”
Phase 3: Locking in the Savings (Immediately After Black Friday)
✅ Step 6: The Grace Period Review
You have 7-14 days after purchase (the refund window). In this time:
- Use your new tools aggressively on real projects
- Track time saved: “Did this actually save me time this week?”
- Ask yourself: “Would I be frustrated if I lost access to this tomorrow?”
The Final Test:
- If a tool isn’t clicking or doesn’t feel essential → Get a refund
- Don’t let it sit there “just because it was on sale”
✅ Step 7: Set Your Renewal Alerts
The #1 way deals cost you money is surprise renewals at full price.
Right now, today:
- Add all your new annual renewal dates to your calendar
- Set alerts for 2 weeks before renewal
- This gives you time to decide: renew, cancel, or negotiate
Example calendar entries:
- Nov 15, 2026: “WP Rocket renewal in 2 weeks – decide if keeping ($59)”
- Nov 20, 2026: “Rank Math renewal in 2 weeks – decide if keeping ($59)”
✅ Step 8: Turn Off Auto-Renewal (Optional but Smart)
For each new tool:
- Go to your account settings
- Find “auto-renewal” or “automatic billing”
- Turn it OFF
Why?
- You won’t get surprise charges next year
- You can manually decide to renew (and negotiate a discount)
- You’re in control of your budget
Note: You’ll still get full access for the year you paid for. Turning off auto-renewal doesn’t cancel your current subscription.
Phase 4: Post-Black Friday Optimization (December 2025)
✅ Step 9: The “Did I Use It?” Review
On December 31, 2025, review everything you bought:
For each tool, ask:
- “Did I use this at least once per month?”
- “Did it save me measurable time or money?”
- “Would I pay full price for this next year?”
Action based on answers:
- 3 YES answers: Renew next year (great purchase!)
- 2 YES answers: Renew if budget allows
- 1 or fewer YES: Cancel before renewal
Success Metrics: How to Measure Your Black Friday ROI
Track these numbers:
Good Black Friday outcome:
- Money saved > Money spent (You got deals)
- 80%+ of tools still in use by December (You bought wisely)
- Value of time saved > Money spent (Positive ROI)
Bad Black Friday outcome:
- Money spent > Money saved (You paid too much)
- Less than 50% of tools still in use (You bought on impulse)
- Value of time saved < Money spent (Negative ROI)
Remember
The true measure of a successful Black Friday isn’t how much you spent, but:
- How much you saved on the tools that truly matter
- How much more productive your WordPress site became
- How much less frustrated you are with WordPress tasks
Happy, smart shopping! 🎉
Questions? Comments? Deals I Missed?
Drop a comment below or email me at hello (at) feisworld.com. I read every message and update this guide regularly throughout Black Friday week.
Happy deal hunting! 🎉
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About the Author
I’m Fei Wu, founder of Feisworld Media. I’ve been running my online business since 2013, created dozens of sites for clients, and I’ve tested out over 400 AI tools in the last 3 years for our content creationg including our Blog, YouTube channel, podcast, and documentary. This guide represents hundreds of hours of research and real-world testing. Every tool recommendation is based on actual hands-on use, not affiliate commissions.
