Adobe Acquires Semrush for $1.9 Billion: The GEO Revolution Creators Can’t Ignore
Adobe’s $1.9B Semrush acquisition validates that AI changed marketing.
Here’s what it means for creators, why GEO matters, and the opportunity you can’t miss.
Adobe’s $1.9B Semrush acquisition validates that AI changed marketing.
Here’s what it means for creators, why GEO matters, and the opportunity you can’t miss.
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I just got back from one of the most magical weeks of my creative life — Adobe MAX 2025 in Los…
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Dynamic Ad Insertion DAI allows creators (and platforms) to mark moments inside their videos to insert or replace ads dynamically. This means that the ad content can change without re-uploading or re-editing the video. Right now, this is already possible on YouTube Live Streams (through third-party integrations), and it’s coming soon for on-demand videos (VOD) with YouTube’s new brand sponsorship feature and it’s expected to roll out platform-wide in 2026.