The Power of AI in Email Marketing: How Brevo’s Smart Features Boost Engagement
Email marketing has come a long way in recent years, evolving from simple text-based campaigns to highly personalized, automated, and intelligent strategies. At Feisworld Media, we’re always on the lookout for innovative tools that help businesses and creators connect with their audiences in meaningful ways.
Brevo is not new to us. In fact, we have been thriving in Brevo for several years now after experiencing a few other email marketing tools for years. We don’t just use Brevo for Feisworld but all our projects under the umbrella of Feisworld, including our monumental art project at Xiang Li Art. It’s incredible how a single tool can seamlessly integrate with multiple projects and websites.
Previously we had written about Brevo and what we like about the tool. Today, we want to introduce you to the AI-powered features in Brevo (formerly Sendinblue). In this post, we’ll discuss why you should consider taking advantage of Brevo’s artificial intelligence capabilities, what features are available, and how to get started quickly.
The Rise of AI in Email Marketing
Artificial intelligence (AI) has found a place in nearly every marketing discipline, and email marketing is no exception. Specifically AI can analyze user behavior, predict trends, and help you craft messages that resonate with each unique subscriber and email list. For small business owners and creators, this is a major win. Why? Because whether you have a mailing list of 500 or 50,000, AI can automate tedious tasks, optimize engagement, and drive better results—all without requiring you to spend hours poring over data.
In the past, AI was seen as a luxury tool reserved for large businesses with massive budgets. But thanks to platforms like Brevo, entrepreneurs, solopreneurs, and creators can now access sophisticated AI features at an affordable price point (with some advanced features only available to Enterprise plans, which we’ll discuss below). This makes it possible for smaller teams to compete on a level playing field with bigger brands.
Core AI Features from Brevo
Below are the core features in which Brevo’s AI suite can make an impact on your email marketing. I recommend you start here if you are new to AI in Brevo (or AI in email marketing in general). Remember to start small to avoid the overwhelm.
Optimize Subject Lines for Higher Open Rates
A compelling subject line is critical for driving open rates. Brevo’s AI can analyze past performance and engagement metrics to recommend subject lines that resonate with your audience. Instead of guessing, you have data-driven suggestions at your fingertips.
Personally I’ve always loved using Brevo’s subject line because I can see how it improves my open rate. Brevo AI suggested subject lines are often much more direct and inviting than what I have drafted. The “Use AI” button is right there and immediately accessible. Let’s take a look!
After I click on “use AI”, a first suggestion appears with additional options listed below it. Can you see the difference? Which one are you more likely to click on, my or Brevo AI’s subject line? Let me know in the comment below.
Predict the Best Send Times
Timing is everything in email marketing. Instead of blasting your entire list at the same time, rely on AI-powered send-time optimization. Brevo’s AI calculates the best moments for each subscriber, increasing the likelihood of opens and clicks.
Specifically the Brevo method involves analyzing four key metrics—open rate, click-through rate, percentage open volume, and percentage click volume—to determine the best time to send an email blast. While open rate and click-through rate show how a single email campaign performs, percentage open volume and percentage click volume reveal how engagement compares across multiple email sends over a specific period. By looking at all four metrics together, you can identify which days (or times of day) result in the highest email engagement overall.
Personalize Email Content Dynamically
AI allows you to deliver unique content to each segment of your list—even down to individual subscribers. This means you can tailor product recommendations, images, or copy based on subscriber interests, behaviors, and past interactions.
There are two ways to create dynamic email content using Brevo:
- You can personalize email templates with data from the event that triggered an automation, such as Order Confirmation and Abandoned Cart.
- You can also personalize email campaigns and email templates with data from your external resources or product feeds, such as a list of products or articles. (Important: currently the dynamic content block for data feeds is only available on an Enterprise plan.)
New AI Features from Brevo You Need To Know
AI Email Writing Assistant
Writing compelling email content that strikes the right tone and captures attention can be challenging, especially if you’re juggling multiple tasks. Brevo’s AI writing assistant can help you craft subject lines, body content, and even calls-to-action.
If you don’t want Brevo to write the entire email for you, you can use the AI email generator to target changes for specific sections of your prewritten email:
- Rephrase text for clarity and impact
- Change your tone of voice (choose from 20+ options)
- Shorten text for better readability
- Translate your emails and more
AI Segmentation (Enterprise Edition)
Segmentation is the process of dividing your subscriber list into smaller groups based on specific criteria (e.g., past purchases, engagement levels, interests).
In December 2024, Brevo unveiled this brand-new AI Segmentation feature, and it’s worth experimenting for anyone looking to create more meaningful, effective email campaigns. In classic Brevo fashion, their AI Segmentation taps into advanced machine learning to analyze user behavior and automatically group your contacts into actionable segments. Think: identifying your most engaged fans versus the folks who need a little nudge—all at lightning speed.
Here’s the highlight reel:
- Automated Contact Grouping: Instead of wrestling with endless filters, you can rely on AI to sift through metrics like open rates, link clicks, and purchase history. It’s like having a brilliant virtual assistant who lives to make your marketing strategy shine.
- Personalized Campaigns: Once you’ve got these segments, you can tailor content to fit each group’s vibe and interests. This translates bigger open rates and more clicks.
- Enterprise Perks: Currently, AI segmentation is an Enterprise-only feature—so if you’re running robust campaigns or want to scale big, this tool can take the heavy lifting off your plate.
Real-World Example: Feisworld’s Success with Brevo’s AI
At Feisworld Media, we’ve always prided ourselves on delivering the most relevant content to our audience—people passionate about podcasting, consulting, and creative entrepreneurship. When we introduced Brevo’s AI tools into our workflow, we noticed several benefits almost immediately:
- Increased Open Rates: By using AI-recommended subject lines, our open rates improved by nearly 7% over a three-month period. We have about 2300 people on our email list with an average open rate of 17.83% in the past year. This number has increased to 23.62% and 25.68% after using Brevo’s AI subject line feature.
- Improved consistency: Email marketing became a second thought and we barely sent any email before signing up for Brevo. Our subscribers sat in the “dark” for quite some time without hearing from us. Brevo AI helped us set up emails with ease and improve the content clarity. We were able resume email regularity reconnect with the most loyal followers of our brand.
- Reduced Workload: Our content team saved hours each week on content ideation.
Brevo Pricing
One of favorite “features” from Brevo is its pricing structure. Instead of charging by how many subscribers you have, it’s based on how many emails you actually send per month. It may be counterintuitive at first but soon you’ll learn just how cost effective this model is compared to the traditional one.
One of our clients reached 10K subscribers but only sends about 1-2 emails a month. Before he moved to Brevo for email marketing, he was paying a whooping $170+ a month. Now he pays less than $30 a month! This is how we customized his plan and you can do the same for your business.
Step-by-Step Tutorial: How to Access and Use Brevo’s AI Features
1. Log into Your Brevo Account
- Head over to Brevo’s login page and sign in with your credentials.
- If you’re not yet a user, sign up for Brevo with a free account to get started with core features.
3. Using the AI Writing Assistant
- Head to “Campaigns” or “Templates.”
- When creating or editing your email, look for the AI assistant icon.
- Enter a brief prompt about what you need (e.g., “Subject line for a new product launch” or “Call-to-action to sign up for our webinar”).
- Review and refine the generated content to ensure it aligns with your brand voice.
4. Optimizing Send Times
- Once you’ve crafted your email, proceed to the scheduling phase.
- Enable “Send Time Optimization” if it’s available in your plan.
- The platform will automatically analyze your list and schedule sends at optimal times for each subscriber.
5. Review Performance
- After your campaign goes out, head back to the dashboard to review open rates, click-through rates, and any segmentation insights provided by the AI.
- Use this data to further optimize future campaigns.
Share Your Brevo AI Experience
At Feisworld, we believe in the power of community and shared knowledge. If you decide to try out Brevo’s AI tools—whether you’re using the Starter, Business or the Enterprise version—let us know how it goes! Experiment with different features, track your results, and share your success stories (or even challenges) with us. Tag us on social media @feisworld or drop us a comment on our blog so we can learn together and continue to refine our marketing strategies.
Ready to harness the power of AI and transform your email marketing? Head over to Brevo to explore their plans and see which features fit your needs. You don’t have to be a big brand to make a big impact. With AI, even small teams can create standout campaigns and form deeper connections with their subscribers—effortlessly.