With all the AI buzz, it’s easy to get confused. AI is pollinating every industry, so it’s no surprise that email marketing is also changing with AI.
At Feisworld, we have been running our email newsletter for more than 10 years, and through that process we have changed our email marketing platform many times, from OptinMonster, to Mailchimp, to ConvertKit, to SendFox, to Brevo; we needed to adapt to our audience. Ultimately we are doing it for them.
But this time is different. AI is transforming how we think, craft, curate, send, and analyze our email campaigns. Hopefully for good. In this post, we cover our top picks for the best AI email marketing tools in 2023. When ranking them, we looked at a number of aspects including pricing, easy of use, number of features, how they use AI, scaling, integrations, and how well they adapt to Feisworld’s audience. This post will be helpful for small creators, entrepreneurs and also medium-size businesses.
Let’s get started!
What does AI Email Marketing mean?
AI email marketing means using artificial intelligence to enhance, automate, and improve the effectiveness of email marketing efforts. There are a lot of aspects where AI help when doing email marketing, such as personalizing emails, segmenting contact lists, and tracking results. In a nutshell, AI can help marketers to send more relevant and engaging emails, leading to higher open rates, click-through rates, and conversion rates.
Here are the most important areas where AI-powered tools can help when doing email marketing
- Personalization: AI can analyze user data to create highly personalized emails based on each recipient’s preferences and behaviors. This can include product recommendations, personalized subject lines, and content tailored to each user’s interests.
- Timing: AI can determine the best time to send emails to each recipient, based on past behavior and engagement patterns. This can help increase open rates and engagement.
- Subject Line and Content Optimization: AI can analyze which subject lines and content types perform the best and suggest improvements. It can even generate subject lines or content automatically.
- Predictive Analytics: AI can analyze past user behavior and engagement to predict future behavior, such as the likelihood of a user making a purchase, opening an email, or clicking on a link. These predictions can then be used to segment users and tailor emails accordingly.
- Automation: AI can help automate various aspects of email marketing, such as sending out emails, segmenting users, and more. This can save time and help ensure that no opportunities are missed.
- Testing and Optimization: AI can automatically conduct A/B tests and analyze the results to continuously optimize email marketing efforts.
- Segmentation: AI can automatically segment your email list based on a variety of factors, such as past purchase behavior, engagement with previous emails, and more. This allows for more targeted and effective email campaigns.
What Are The Best AI Email Marketing Tools In 2023?
1. Brevo (formerly SendinBlue)
Brevo is our top choice for 2023, and after 8+ years trying different marketing platforms for small businesses and creators, it has rapidly become our favorite in the last few months. Not only you can have unlimited contacts with a free plan, but it’s also beautifully designed, intuitive, and easy to integrated with other platforms.
Brevo Key Features
- AI-powered personalization. Brevo uses AI to personalize your emails for each recipient. This can be done by using data such as past purchases, website activity, and social media behavior to determine what content each recipient is most likely to be interested in.
- Email automation. Brevo can automate your email marketing campaigns. This can save you time and effort, and it can help you to ensure that your emails are always sent out on time.
- Reporting. Detailed reports on your email marketing campaigns, with data that can be used to track your results and to improve your future campaigns.
- Easy of use.
- Affordable for businesses of all sizes.
Omnisend is an email marketing platform that helps businesses of all sizes send effective and personalized emails. It offers a wide range of features, including email marketing, SMS marketing, web push notifications, automation, reporting, and integrations.
Omnisend Key Features
- Email marketing. Complete email marketing platform. Allows businesses to create, send, and track email campaigns. The platform includes a drag-and-drop email editor, a library of pre-made templates, and a variety of features for segmenting and targeting subscribers.
- SMS marketing. Send and track SMS campaigns. It includes a drag-and-drop SMS editor, a library of pre-made templates, and many features for segmenting and targeting subscribers.
- Web push notifications. Send web-push marketing campaigns, with drag-and-drop web push editor and library of pre-made templates.
- Pre-built automation workflows.
- Reporting. Track the performance of their email, SMS, and web push marketing campaigns with metrics including open rates, click-through rates, conversion rates, and revenue.
- Integrations. Omnisend integrates with a variety of popular marketing platforms, including Shopify, WooCommerce, Magento, and Salesforce.
HubSpot Key Features
- Email marketing automation. HubSpot’s email marketing automation allows you to send automated emails to your subscribers based on their behavior.
- Email segmentation. Send targeted emails to your subscribers based on their interests, demographics, or purchase history.
- Email design. Create professional-looking emails without any coding experience. You can choose from a variety of templates, or you can create your own from scratch.
- Email analytics. Track the performance of your email campaigns
- Email deliverability. HubSpot’s email deliverability tools help you ensure that your emails are delivered to your subscribers’ inboxes. HubSpot has a team of experts who monitor email deliverability and make sure that your emails are not blocked by spam filters.
ActiveCampaign offers a suite of services that help businesses grow by automating marketing tasks, personalizing email campaigns, and managing customer relationships.
ActiveCampaign Key Features
- Advanced Email Marketing: ActiveCampaign allows you to send broadcast emails, targeted and triggered emails, scheduled emails, autoresponders, and more. It also supports rich text and HTML emails.
- Marketing Automation: One of the strongest aspects of ActiveCampaign is its marketing automation. It allows you to build complex, multi-step automations with a simple drag-and-drop interface. This includes email sequences, sales follow-ups, customer onboarding, and more.
- Sales and CRM: ActiveCampaign offers a CRM system integrated with their email marketing software. It helps you manage contacts, track deals, and automate sales processes.
- Segmentation and Personalization: ActiveCampaign allows you to segment your audience based on behavior, location, and other custom fields. This enables you to send highly targeted emails. Personalization tags can also be used to customize emails with each contact’s information.
- A/B Testing: With ActiveCampaign, you can conduct A/B testing on emails to determine what strategies work best for your audience. This includes testing different subject lines, content, images, and call-to-actions.
- Dynamic Content: This feature allows you to change parts of the email content based on the recipient’s data, enabling you to send personalized messages within the same email campaign.
- Site Tracking: ActiveCampaign’s site tracking feature lets you see what actions a contact has taken on your website. This data can be used to trigger automation workflows and segment contacts.
- Analytics and Reporting: ActiveCampaign provides detailed analytics and reports on your campaigns, automations, sales, and more. This can help you understand how your audience is interacting with your emails and where improvements can be made.
- Multichannel Marketing: Besides email, ActiveCampaign supports other channels like SMS, chat, and even conversational bots.
- Integrations: ActiveCampaign integrates with many other platforms, including Shopify, WordPress, Zapier, Salesforce, and many more, making it easy to fit within your existing technology stack.
Narrato is an AI content creation tool that has some amazing AI templates for email marketing. This intuitive AI tool lets you generate compelling email drafts from just an outline or a few simple details about your product/service/offer as inputs. Narrato’s AI email writer can speed the email crafting process by more than 5x as you don’t have to keep staring at a blank screen wondering how to start that cold email or what subject line to use to grab your prospects’ attention.
Some of the interesting AI email templates on Narrato include:
- Email subject line generator
- Cold outreach email
- Promotion or offer email
- Event promotion email
- Email from outline
You can build custom integrations with any app/ platform, including Gmail and Mailchimp, using Narrato’s API and Zapier.
Apart from emails, Narrato’s AI Content Assistant has 100+ AI templates for various types of content including blog, web copy, product descriptions, social media, and more. The platform also has an AI image generator and an AI Content Genie that whips up weekly social media posts and blog posts for your business on autopilot.
Optimove is a Customer-Led Marketing Platform (CLMP) that helps businesses of all sizes to increase customer engagement, loyalty, and lifetime value. It uses a combination of predictive analytics, machine learning, and automation to deliver personalized, relevant experiences to customers across all channels.
How Optimove uses AI
Optimove’s AI-driven marketing automation platform helps increase customer engagement and revenue.
Rasa.io is an AI-powered newsletter tool that helps businesses send personalized emails to every subscriber.
This platform uses AI to automate several parts of the email marketing process, including the time you should send your emails for optimal performance.
Drift Email s a nifty AI marketing tool that will literally sift through email replies from your subscribers and take action on those replies. Drift Email’s powerful email management software automatically separates human email replies from autoresponders. Route real human responses to the right person to guarantee follow-up and drive more pipeline. Manage and track all campaign responses in one place.
Phrasee is an email marketing program that uses AI to help craft better subject lines to opens, clicks, and conversions. It can instantly generate countless human-sounding subject line variants that are brand-compliant and tailored to each subscriber using natural language generation.
Conclusion: Best AI Email Marketing Tools
Certainly we are just getting started to see the transformation of email marketing thanks to AI tools. Keep in mind that these are the very first generation of tools, so the artificial intelligences, though impressive, are not so smart just yet. But hey, that’s actually a good thing! It means we will have more exciting tools and things to try in the (near) future.
At Feisworld, we believe that it’s crucial to stay on top of the technology to maintain the competitive advantage, making your content more unique, engaging, and creative. Ultimately, you are doing it for your audience. AI email marketing tools are a great way to have better conversations and interactions with your audience, making your emails more efficient and engaging.
Our top choice for now is Brevo: the pricing is very attractive for creators, the features are powerful, plans are flexible and it integrates excellent with our other tools and software. Besides that, Omnisend, ActiveCampaigns and even HubSpot (if you can afford it) are great choices, with complete features and fair entry packages.
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