Brevo is the new name for the formerly Sendinblue: a beast CRM and email marketing platform, that is one of the strongest candidates as an “all-in-one” solution for any business size. If you are looking for a single place to combine your email marketing efforts, sales platform, and customer support and conversations, then Brevo is what you’ve been looking for.
After years of trying dozens of email marketing platforms while paying hundreds of dollars for expensive contacts in our list that were unengaged, Sendinblue has definitely been our saviour, offering powerful features for fairly-priced packages. Now Brevo, with the new design and branding, feels like a fresh start for something already familiar: the best marketing and CRM platform you’ll find in 2023 (Feisworld’s nonsponsored opinion).
Let’s get started with the full review!
Sendinblue Becomes Brevo
In a rare move and after a DECADE in operation, Sendinblue has undergone a whole rebranding and renaming. This change reflects the company’s significant growth and evolution, from a newsletter service to a comprehensive CRM suite. Initially, Sendinblue was created to empower businesses of all sizes to forge lasting customer relationships. Over time, the company acquired other businesses, expanded globally, and launched new products and features.
Customer behavior has transformed dramatically in the past 10 years, with an increased focus on personalized connections and experiences, we’ve seen this many times at Feisworld, and there’s almost no time to adapt. It’s really hard! As businesses strive to meet these demands, they require advanced marketing and CRM tools across multiple channels like email, SMS, WhatsApp, and chat. It’s great to see how Sendinblue has responded to expand its platform to include these comprehensive tools, enabling businesses like ours to deliver exceptional experiences at scale.
Brevo Review (2023)
What is Brevo?
Brevo aims to be an all-in-one digital marketing solution for everything from small to large businesses, helping them build and maintain customer relationships. It offers a marketing platform, sales platform, transactional emails, Conversations, and Brevo+ among other excellent features.
All products in Brevo
1. Brevo as a Marketing Platform
Brevo’s marketing platform gives you access to the following features:
- Email Marketing: Create, design, and send professional email campaigns to engage customers, with personalization and segmentation options.
- SMS Marketing: Reach customers via SMS for time-sensitive information, promotions, or reminders.
- Chat: Engage with website visitors in real-time using chat widgets, increasing conversions and improving customer support.
- Marketing Automation: Build automation workflows to streamline marketing efforts, trigger actions based on customer behavior, and nurture leads.
- CRM: Manage and track customer information, interactions, and engagement in one centralized location.
- Landing Pages: Design and launch custom landing pages to capture leads and promote offers, without the need for coding.
- Segmentation: Group contacts based on their preferences, behavior, or demographics to send targeted, relevant content.
- Landing Pages and sign-up forms: Create customizable signup forms to grow your email list and capture customer information.
- Analytics and Reporting: Track and analyze campaign performance with detailed metrics, enabling data-driven decision-making.
2. Brevo as a Sales Platform
Brevo offers great features designed to help businesses streamline their sales processes, manage customer relationships, and drive growth. Key sales-related features include:
- CRM Integration: Centralize customer data and interactions, allowing sales teams to better track leads, manage deals, and monitor customer relationships.
- Lead Scoring: Assign scores to leads based on engagement, behavior, or other criteria, helping sales teams prioritize their efforts on the most promising prospects.
- Task Management: Organize and assign tasks to sales team members, ensuring timely follow-ups and efficient lead management.
- Sales Reporting: Gain insights into sales performance with customizable reports, helping sales teams make data-driven decisions and identify areas for improvement.
- Email and SMS Campaigns: Personalize and target email and SMS campaigns to engage prospects, promote offers, and nurture leads through the sales funnel.
- Automation Workflows: Streamline sales processes with automation workflows, triggering actions based on prospect behavior or other criteria.
- Segmentation: Group prospects based on preferences, behavior, or demographics to send targeted, relevant sales content.
- Multi-Channel Communication: Leverage email, SMS, chat, and other channels to reach prospects and customers at the right time and place.
3. Brevo for Transactional Emails
Brevo’s transactional emails are a powerful feature that allows businesses to send important, time-sensitive messages to their customers automatically, triggered by specific actions or events. Transactional emails are different from marketing emails, as they are generally related to a user’s interactions with a service, product, or account.
Some common examples of transactional emails include:
- Order confirmations: Emails sent to customers after they’ve made a purchase, detailing their order information.
- Shipping notifications: Emails informing customers when their order has been shipped, often including tracking information.
- Password resets: Emails sent to users when they request a password change or reset, containing a secure link to update their password.
- Account activations: Emails sent to new users after they sign up for an account, usually containing a link to confirm and activate their account.
- Payment reminders: Emails notifying customers of upcoming or overdue payments for subscription-based services.
- Event or appointment reminders: Emails reminding customers of upcoming appointments or events they have booked or registered for.
Brevo also provides real-time analytics and reporting for transactional emails, allowing businesses to monitor their performance and troubleshoot any issues that may arise.
4. Brevo for Conversations
Brevo offers a feature called Conversations, which allows businesses to communicate with their customers in real-time through chat. With Conversations, businesses can provide instant support, answer questions, and engage with website visitors, leading to improved customer satisfaction and increased conversions!
Key benefits of Brevo’s Conversations feature include:
- Real-Time Engagement: Interact with customers and prospects while they are browsing your website, addressing their questions or concerns immediately.
- Increased Conversions: Proactively engage with visitors, helping them navigate your site, find products or services, and ultimately make a purchase.
- Improved Customer Support: Offer instant assistance to customers, resolving issues quickly and efficiently.
- Centralized Communication: Manage all customer interactions, including chat and email, within the Brevo platform, creating a seamless experience for both your team and your customers.
- Customizable Chat Widget: Design and configure the chat widget to match your brand and website, ensuring a consistent user experience.
- Predefined Responses: Save time and maintain consistency by creating predefined responses to common questions or inquiries.
- Chat Routing: Automatically route incoming chats to the appropriate team member based on predefined criteria, such as expertise or availability.
Brevo+ gives you the flexibility to build brilliant customer experiences across email, SMS, WhatsApp, web push, chat, and mobile wallet. The nicest touch of Brevo+ is that it lets you customize your solution stack. Stay agile with features tailored to your needs and save time by leaving the clutter behind.
“You shouldn’t have to be a tech expert to be able to use your marketing solution”. The Marketing Stack offered by Brevo+ combines an intuitive interface with expert-level functionality. Create stunning multichannel campaigns with precision and ease.
It’s also possible to connect your other tools to Brevo+ and collect all data in one place, including
- E-commerce API for order details, purchase history, and product catalog
- 150+ standard integrations (HubSpot, Salesforce, Magenta, Shopify)
- Custom integrations
- Offline and online data available
Another goal of Brevo+ is to help businesses to understand audiences and personalize content based on behavioral data.
Brevo’s pricing model is well compartmentalized, offering several packages for different needs. It’s great that you can almost build your own package with tailored options, paying only for what you need. One aspect we love from Brevo at Feisworld, is that is one of the few marketing platforms that doesn’t charge per contacts. Instead, Brevo charges per amount of emails sent. You can have as many contacts as you want, and only pay for the monthly emails you send.
Brevo offers the following packages
- Free: limit of 300 emails per day, customizable email templates, drag and drop editor, transactional emails, SMS and Whatsapp campaigns.
- Starter (from $25 a month): All in Free, plus 20k emails per month, no daily sending limit, no Brevo logo (if you pay extra), basic reporting and analytics, email support.
- Business (from $65 a month): Everything in Starter, plus marketing automation, AB testing, advanced statistics, multi-user access, send time optimization, phone support.
- Brevo+: Everthing in business, plus enterprise-grade security, advanced integrations, sub-account management, tailored onboarding, personalized support and flexible contracts.
You can also customize your package depending on the email volumes
Brevo pricing for the Sales Plaform
At Feisworld, we love when tools are simple to use, well-designed and fairly priced. Sendinblue was already a beast all-in-one platform for any business, and we’ve already been using it because you don’t pay per number of contacts you have, but you pay per email sent. That’s a big win, especially for small businesses and creators trying to build up an email list but don’t want to spend hundreds of dollars while doing it.
Brevo presents as the next-gen iteration of Sendinblue, ready for the future. Combining extremely powerful features to build and keep customer relationships, it is definitely our go-to option in 2023 for either small or large businesses. What are the alternatives? Sure, there are some solid email marketing and CRM platforms out there, but to be totally honest: it will require you to set up multiple accounts, platforms, and integrations (often via Zapier), which are usually painful and time-consuming.
Brevo makes things simple, clean, while offering a great UI and user experience. We cannot think of a better platform to recommend, and the new look feels like a fresh start on something already familiar.
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