For internal use with agency partners
Video Ads Strategy and Production
Types of ad platforms we create for clients:
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YouTube video ads (TrueView Ads, Bumper Ads, Pre-Roll Ads)
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Facebook and Instagram
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TikTok Ads
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LinkedIn Ads*
*it depends but LinkedIn ads are generally more expensive to run and appears less effective for small businesses and individuals)
Recommended spend: NOT less than $300/month per platform (Facebook, YouTube, etc.) minimum. Budgets of $500, $1,000 or more are recommended.
Strategy services — $2,000 (video production is separate)
If client wants to give us requirements for video production only, no strategic support, please add 2 hrs of Fei’s time ($600 for 2 hrs to usher the requirement gathering and delivery process) PER campaign, plus video production cost.
Feisworld will deliver a 4-week campaign plan/roadmap for client to review and implement on their own.
An example of effort and breakdown:
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1h meeting – intro call to understand the objectives and goals for the campaign, align on “minimum spending”
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Note that client can stop after this meeting if they don’t want to move forward with hiring us, but still they pay this 1h consultation.
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1h meeting – review and align on campaign objectives and strategic approach for video ads
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Via email — gather assets, audience stats and info (identify any gaps before ad production)
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Via email — work with agency partner if needed to produce additional assets (talking head, b-roll, etc.)
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Via email — video editing and production for preparing ads (priced separately, see below)
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Via email – ad copy effort (priced separately, see below)
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Client’s responsibility – set up and begin executing ads based on strategy, ad type, copy, videos
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Weekly review, ad tune-up and optimization for 1 month:
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Via email (performance reporting) 1 week later
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Via email (performance reporting) 2 week later — option for 30 mins call if needed
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Via email (performance reporting) 3 weeks later
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Via email (performance reporting) 4 weeks later – this is the final review with option for 30 mins call if needed
Note: client can continue on their own or book more hours with Feisworld — Scheduling links: Schedule 30-min and Schedule 60-min
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Video Editing and Production for Ads
When it comes to video edits, it depends on how many ads client will need; if they already have some video assets or we need to start from scratch (stock footage or so); as well as creating variations (copy, videos, sizes, etc.) and testing them out against audiences.
Simplified recommendation:
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Minimum 4 variations of roughly 30 seconds length.
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“Simple” videos (client to provide assets) –> $300 for the 4 ads
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“Advanced” videos (we start from scratch, gather b-roll or create video assets, we need to take more creative control or they are longer up to 60s) –>$600 for the 4 ads
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If client wants more variations, $50 per extra variation (different call to action, or if they also want them horizontal for YouTube ads, etc.)
Ad Copy: $200 extra per 4 ads (Facebook, Instagram, LinkedIn, etc.) including primary copy, CTAs.
Timeline: 6-8 weeks
Strategy, production, campaign-setup (usually between 3-4 weeks) and running for as least 3 weeks
Questions?
Please email [email protected]