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Google Ads exceeds daily budget?! Understanding \”Served Cost\” vs. \”Billed Cost\”

After setting a $3/day daily budget for my Google Ads, I woke up two days later and discovered the video ad has been running for over $100!

Turns out Google was only charging me $3/day, but adding significant \”served cost\” to boost the visibility of my videos, FOR FREE. So I created this video to help you understand the difference between served cost vs. billed cost, and where to find this information if and when it happens to you.


Is this the first time for you to set up a YouTube in-stream ad inside Google Ads? Watch the step-by-step video

 

 

Hey it’s Fei, I’m so glad you found me! 


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I created Feisworld Podcast in 2014 to help independent creators live their creative and financial freedom. We have over 200 episodes and listeners from 50+ countries. Yeah!

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