Google Ads

Google Ads exceeds daily budget?! Understanding “Served Cost” vs. “Billed Cost”

After setting a $3/day daily budget for my Google Ads, I woke up two days later and discovered the video ad has been running for over $100!

Turns out Google was only charging me $3/day, but adding significant “served cost” to boost the visibility of my videos, FOR FREE. So I created this video to help you understand the difference between served cost vs. billed cost, and where to find this information if and when it happens to you.


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