After setting a $3/day daily budget for my Google Ads, I woke up two days later and discovered the video ad has been running for over $100!
Turns out Google was only charging me $3/day, but adding significant “served cost” to boost the visibility of my videos, FOR FREE. So I created this video to help you understand the difference between served cost vs. billed cost, and where to find this information if and when it happens to you.
Is this the first time for you to set up a YouTube in-stream ad inside Google Ads? Watch the step-by-step video
Written by
Fei WuFei Wu is the founder and CEO of Feisworld Media, a Massachusetts-based digital media company helping brands get discovered by people and by AI. An Adobe Global Ambassador and brand partner to ElevenLabs, Synthesia, and 50+ other tech and AI companies, she hosts the Feisworld Podcast (400+ episodes, 500K+ downloads — guests have included Seth Godin, Steve Wozniak, Chris Voss, and Arianna Huffington) and co-created the documentary Feisworld: Live Your Art on Amazon Prime. Fei writes for CNET, Lifehacker, and PCMag, and her work has been featured in Forbes, Harvard Business Review, and WIRED. She has been publishing on the internet since 2014 — long before AI discoverability had a name.
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