Google Ads

Google Ads Exceeds Daily Budget?! Understanding “Served Cost” vs. “Billed Cost”

After setting a $3/day daily budget for my Google Ads, I woke up two days later and discovered the video ad has been running for over $100!

Turns out Google was only charging me $3/day, but adding significant “served cost” to boost the visibility of my videos, FOR FREE. So I created this video to help you understand the difference between served cost vs. billed cost, and where to find this information if and when it happens to you.

Is this the first time for you to set up a YouTube in-stream ad inside Google Ads? Watch the step-by-step video

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