Josh Green on digital strategy, spreadable media and mass transit
Josh Green helps create digital experiences and the organizational change to realize them. What does that mean? In Part 1 (of 2) of my discussion with Josh, he breaks down these concepts and processes for you. He takes a deep-dive into the world of digital strategy, answering questions such as "Why and when was 'digital' associated with 'strategy'?" Josh offers advice for people fresh out of school, as well as experienced professionals who are considering Digital Strategy as a new career path. In Part 2 (of 2) of our conversation, Josh talks about one of his books called Spreadable Media, which analyzes logic that helps understand how content moves around the internet. Josh discuss some fascinating findings that "bond comes in a variety of forms and multitudes of reasons why people share". Listen in and find out what Justin Bieber has to do with all this...
If you can’t see the above, here are other ways to listen:
- Listen to it on iTunes
- Stream Part 1 and Part 2
- Download it as an MP3 by right clicking Part 1 here and Part 2 here and choosing “save as”
Part 1 highlights:
- What is Digital Strategy? This is how he explains it, which I love.
- What type of experience/pre-reqs are necessary for a digital strategist?
- What does it take to become a good one?
- Daily routine on learning, reading and working (stay curious, stay relevant)
- Sneak-peak to Josh's new project and how you can stay in touch
Part 2 highlights:
- How Josh started his book Spreadable Media
- Why is it so difficult to determine what good content is before publishing - Josh speaks to many factors involved in solving this complexed problem.
- Big reveal: "The cultural understandings (of people) are more important than scientific propositions" and why
- Case study: what has contributed to Justin Bieber's success
- The book publishing process - for new authors who are interested in the nitty-gritty, and what you can do if you hate writing (not kidding!)
With a background in consulting and the academy, Josh believes "nothing is as complex as a simple solution" and that "small ball wins". Josh earned a PhD in Media Studies from MIT and wrote 300+ pages about Dawson’s Creek and Australian television. Josh's passion for mass transit reveals itself immediately as we kick off this episode.
The best part of all this is that Josh has a serious Australian accent. I hope that alone will make your time well spent.
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Selected Links from the Episode (aka Josh's Daily Read):
- Spreadable Media - official site for the book (also check it out on Amazon)
Metafilter (Community webblog)
Podcasts Josh listens to:
- Future Tense (Australian programming)
- This American Life
- The Infinite Monkey Cage (physics)
- Background Briefing (invested reporting)
- Serial (spin off of This American Life)