My BRUTALLY HONEST Repurpose.io review. Whether it’s blog posts, podcasts, or videos, content creation is the heart of any successful marketing strategy. But have you noticed the rate at which we consume content these days? It’s daunting. Even more when you think about producing it.
Content-driven businesses are at its best, but it doesn’t come for free. Platforms multiply and audiences diversify, and the challenge of managing and repurposing content across different channels becomes more significant. Since 2019, I’ve been using Repurpose.io to publish my podcast to YouTube in seconds. Now, with AI, it becomes one of the most powerful tools for designed to alleviate these challenges and optimize your content distribution efforts.
Let’s jump right in and look at it in detail!
Repurpose.io Review (2023)
Repurpose.io is a cutting-edge online platform engineered to automate the process of repurposing and redistributing your content across various social media and content platforms. It’s cloud-based and it aims to streamline content creators’ workflows, save them valuable time, and ensure their content reaches the broadest audience possible.
- Automatic repurposing. It can automatically repurpose your content to multiple social media platforms. This includes TikTok, Instagram, YouTube, Facebook, Zoom, Google Drive, Dropbox, and Audio Podcast. You can choose to repurpose your content in a variety of formats, including videos, images, and text.
- Content templates. The tool comes with a library of content templates that you can use to repurpose your content. This makes it easy to create professional-looking content that is optimized for each platform. The templates are designed to be easy to customize, so you can easily add your own branding and style.
- Scheduling. It allows you to schedule your posts in advance. This means that you can create your content once and then have it automatically posted on your social media channels at the times that you choose. This is a great way to ensure that you’re consistently posting content and reaching your audience.
- Analytics. On top of the repurposing features, it provides analytics that track the performance of your posts. This data can help you to see which posts are performing well and which ones need improvement. You can use this data to optimize your content strategy and reach more people with your content.
In addition to these key features, you also can do things such as:
- Remove watermarks from TikTok videos
- Back up videos to Google Drive or Dropbox
- Create short-form videos for social media
- Tag your TikTok videos with YouTube hashtags
How to use Repurpose.io (Video Walkthrough)
Repurpose.io comes in three bundles:
- Podcaster ($149/year)
- Content Marketer ($249/year)
- Agency ($1249/year)
All plans include the following features:
- Automatic repurposing
- Content templates
There’s also a free trial that allows you to try the service for 30 days without any commitment.
Best Repurpose.io Alternatives in 2023
Here’s a quick comparison in a nutshell.
|Repurpose.io||Solo: $19/month||Automatic repurposing, content templates, scheduling, analytics||Easy to use, affordable, variety of features||Limited number of social media platforms, no integration with other marketing tools|
|Vydio||Starts at $99/month||Automatic repurposing, AI-powered video editing, analytics||Easy to use, powerful AI features, variety of output formats||Can be expensive for high-volume users, limited integration with other marketing tools|
|GetMunch||Starts at $149/month||Automatic repurposing, content templates, scheduling, analytics||Easy to use, integrates with other marketing tools, variety of output formats||Can be expensive for high-volume users, limited video editing features|
|Chopcast||Starts at $29/month||Automatic repurposing, content templates, scheduling, analytics||Easy to use, integrates with other marketing tools, variety of output formats||Limited video editing features, no AI-powered features|
Why we love Repurpose.io (as Content Creators)
1. It easily unleashes the power of automated content repurposing
At its core, Repurpose.io is a content conversion engine. It effortlessly turns one form of content into another – say, transforming podcast episodes into engaging YouTube videos or converting insightful blog posts into captivating Instagram stories. This feature allows creators to cater to diverse audiences who prefer different content formats, thus maximizing reach and engagement.
2. It helps distribute across multiple platforms (in just a few clicks)
The challenges of content creation do not end with developing and repurposing the content. Distributing the content across numerous platforms is another time-consuming task that creators face. Repurpose.io steps in here, enabling automatic publishing of repurposed content across various platforms, be it YouTube, SoundCloud, LinkedIn, or Facebook. This ensures that your content reaches your audience, wherever they are.
3. It tailors every content workflows.
The magic of the tool lies in its ability to create customized content workflows. These workflows define the rules for how the platform repurposes and distributes your content. You could establish a workflow that automatically turns your Facebook Live videos into podcast episodes and uploads them onto Apple Podcasts, for instance. This level of customization brings a new dimension of efficiency to your content strategy.
Some workflows to consider based on the type of content you aim to create:
Short-Form Video Creator? Try these …
- TikTok 👉 YouTube Shorts
- TikTok 👉 Instagram Reels
- TikTok 👉 Facebook Reels
- TikTok 👉 Pinterest
- TikTok 👉 Google Drive (backup)
- Instagram Reels 👉 YouTube Shorts
- Instagram Reels 👉 Facebook Reels
- Instagram Reels 👉 TikTok
- YouTube Shorts 👉 Instagram Reels
- YouTube Shorts 👉 Facebook Reels
- YouTube Shorts 👉 TikTok
Long-Form Video Creator? Try these …
- YouTube 👉 LinkedIn
- YouTube Clips 👉 Instagram Reels
- YouTube Clips 👉 TikTok
- YouTube Clips 👉 Pinterest
- YouTube Clips 👉 Twitter
- YouTube Clips 👉 YouTube Shorts
- Facebook Live 👉 YouTube
- Facebook Live Clips 👉 YouTube Shorts
- Facebook Live Clips 👉 LinkedIn
Podcaster? Try these …
- Audio Podcast 👉 YouTube
- Audio Podcast clips 👉 Instagram Reels
- Audio Podcast clips 👉 TikTok
- Audio Podcast clips 👉 YouTube Shorts
- Audio Podcast clips 👉 Pinterest
- Audio Podcast clips 👉 LinkedIn
- Audio Podcast clips 👉 Twitter
- Audio Podcast clips 👉 Facebook Reels
Who is Repurpose.io for?
We live in an era where content is proliferating at an unprecedented rate, really hard to catch up, and standing out from the crowd can be challenging and stressful. Repurpose.io provides the necessary edge by ensuring your content doesn’t just stay within a silo. It extends the lifespan of your content, making sure that every piece you create is fully utilized and reaches maximum potential.
- YouTubers: YouTubers can use Repurpose.io to repurpose their YouTube videos into social media posts, transcripts, and blog posts. This can help them to reach a wider audience and promote their channel.
- Podcasters: Podcasters can use Repurpose.io to repurpose their podcast episodes into social media posts, videos, and transcripts. This can help them to reach a wider audience and promote their podcast.
- TikTokers: TikTokers can use Repurpose.io to repurpose their TikTok videos into social media posts, transcripts, and blog posts. This can help them to reach a wider audience and promote their channel.
- YouTube Shorts: YouTube Shorts creators can use Repurpose.io to repurpose their YouTube Shorts into social media posts, transcripts, and blog posts. This can help them to reach a wider audience and promote their channel.
- Bloggers: Bloggers can use Repurpose.io to repurpose their blog posts into social media posts, videos, and infographics. This can help them to reach a wider audience and drive traffic back to their blog.
- Entrepreneurs: Entrepreneurs can use it to repurpose their blog posts, social media posts, and videos into sales materials and email campaigns. This can help them to grow their business and reach a wider audience.
- Digital Marketers: Marketers can optimize their content strategy, repurpose blog posts into social media snippets, or even turn webinar recordings into podcast episodes, thus enhancing their engagement strategy.
- Small Businesses and Startups: Businesses that produce a lot of digital content can use Repurpose.io to distribute that content more widely, expanding their brand visibility and engagement.
- Educational Institutions: Schools, colleges, and online educators can use the service to repurpose lectures or instructional material into various formats suitable for different platforms, thereby reaching a wider range of learners.
- Non-profit organizations: These organizations can use itto convert their reports, speeches, or messages into different formats, spreading awareness more effectively.
Conclusion: Is Repurpose.io worth it?
Absolutely. While there are alternatives and we’ll see more in the coming months, Repurpose.io stands still as a powerful ally when it comes to an automated solution to content repurposing and distribution challenges. While it doesn’t replace the necessity for original, engaging content, it significantly amplifies your content’s reach and impact.
Repurpose.io redefines content strategy by ensuring that each content piece you create works harder and reaches further.
What’s your experience with Repurpose and how have you been using it? Let us know in the comments.
Until next time!
Other posts you might enjoy…
- Repurpose.io New Features: Instagram Stories, Pinterest Idea Pins, and Longer TikTok Videos (May 2023)
- Best AI Content Repurposing Tool For Video And Audio: Our 4 Favorites (2023)
- Trying Munch for AI Content Repurposing: Here’s What You Should Know (2023 Review)
- Microsoft AI CoDi: What It Means to Creators and Educators