Claudia Azula Altucher

Claudia Azula Altucher: Become an Idea Machine, The Power of No and a universal message for women (#21)

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Our guest today: Claudia Azula Altucher

I am absolutely thrilled to welcome Claudia Azula Altucher to the Feisworld Podcast. Claudia is a writer, podcaster, and teacher of yoga. She is the co-author of the Wall Street Journal bestselling book “The Power Of No” (HayHouse 2014) and author of “21 Things To Know Before Starting An Ashtanga Yoga Practice“.

Most recently on January 8th 2015, Claudia released her new book called Become an Idea Machine: Because ideas are the currency of the 21st Century. This book has become a favorite read of mine and also part of my daily routine.

Also in January 2015, Claudia created a new podcast series called The Yoga Podcast after co-hosting a favorite podcast of mine Ask Altucher (with 206 episodes released as of Feb 8th, 2015).

C 2 | Feisworld

During our interview, Claudia opened up about a number of topics that had always fascinated me: What is it like to be producing content all day, everyday, across social channels and engaging with your audience? How does Claudia energize and sustain her creative power while working as a multi-disciplined entrepreneur? (To put things in perspective, Claudia now has over 54,000 fans on Facebook, nearly 7,000 followers on Twitter and over 2.6 million views to her blog since inception. She is also very active on Quora and

“Money can run out but ideas cannot. When you constantly generate ideas, you become unstoppable.” – Claudia Azula Altucher

After reading The Life-Changing Magic of Tidying Up by Maria Kondo just a few weeks ago, Claudia and her husband James threw away 25 years worth of personal belongings. She recalled, “We threw away 60 enormous garbage bags and the living room has been clean every since. It has a profound effect on the mind and everything you do. You gain a new way of seeing things.”

One immediate connection I found between Claudia and me is the practice of yoga. is her official yoga portal where she discusses teaching, retreat and she encourages anyone to “ask away“.

To untangle the benefits and hype surrounding yoga today, Claudia is most interested in making yoga practical and accessible to people.  She believes that it is a responsibility for those who practice and teach yoga to get it down to what is useful.

Little did I know that some elements in The Power of No are based on the seven levels of yoga starting from the most basic light energy. This book helps you understand what is a compassionate no, how to say no to news coming from the outside, and eventually “you’ll be freed to say a truly powerful Yes in your life—one that opens the door to opportunities, abundance, and love.”

The most difficult thing to do is saying no without explanation. Become an Idea Machine is a great follow-up. Claudia’s new book helps exercise and motivate people (individually and as a team) to gather and become creative problem solvers.

“Monkey mind doesn’t have an off switch” and so it is important to channel our energy into something positive. Life begins to change and transform by itself when we become atomic idea generators.

My favorite and also the most unforgettable moment during our interview is Claudia’s advice, a universal message for women:

“We are at a point in history that we have to stop pretending we are not brilliant beings. We, as women, need to become idea machines, pronto. The power that comes through it, is a responsibility we owe to the world. We have to own our talent and admit that we have something to bring the table. We are in a magnificent position to affect change in the world in a feminine way (as well as a masculine way). There’s no winning in playing small anymore.” Claudia Azula Altucher

To learn more about Claudia, please follow and connect with her via Facebook, Twitter, YouTubeClaudioYoga and Quora. All the books authored and co-authored by Claudia can be found on Amazon.

Do you enjoy this podcast? If so, please leave your comment below and share the podcast with your family and friends. Your support will keep me on track and bring many other unsung heroes to this podcast.

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Show Notes (Times Are Approximate):

  • Why yoga can be a great compliment to martial art and other muscular training? [3:45]
  • Why Claudia and her husband James threw away 25 years of stuff? [5:45]
  • Claudia talks about her new book: The Idea Machine [10:45]
  • Claudia’s approach to yoga – “get it down to what’s useful and make it accessible to anyone, anywhere” [13:00]
  • Co-authoring and collaborating with husband James Altucher on the WSJ’s Best Seller The Power of No [17:00]
  • On facilitating idea generation for creative agencies [21:45]
  • How does Claudia consistently generate ideas and content across channels? [23:45]
  • Why is Richard Branson an atomic idea generator? [25:45]
  • A universal message for women [29:30]

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Intro 0:00
Welcome to the FES world podcast, engaging conversations that crossed the boundaries between business, art and the digital world.

Fei Wu 0:18
I am absolutely thrilled to welcome Claudia Azula l teacher to the face world podcast. Claudia is a writer podcaster and teacher yoga. She is the co author of The Wall Street Journal best selling book, The Power of know and author of 21 things to know before starting an ashtanga yoga practice. Most recently on January 8 2015, Claudia released her new book called Become an Idea machine. because ideas are the currency of the 21st century. This book has become a favorite read of mine, and also part of my daily routine. At the same time, kloudio created a new podcast series called The Yoga podcast after co hosting a regular listener of my Ask l Teacher Podcast, with 2006 episodes released as of February 8 2015. During our interview, cloudier opened up about a number of topics that have always fascinated me. What is it like to be producing content all day every day across social channels, and engaging with your audience? How does Claudia energize and sustain her creative power while working as a multi discipline entrepreneur? To help put things in perspective cloudian now has over 54,000 fans on Facebook, nearly 7000 fans on Twitter and over 2.6 million views to her blog. cloudier Since inception. She’s also very active on Quora, and clarity. My favorite and also the most unforgettable moment during our interview is cloudiest advice. A universal message for women. If you enjoy this episode with cloudier, Azula l teacher, I hope you visit my website at phase FEISWO rld, where we interview people who are admirable, authentic, creative and fun. It is a platform I created to ignite unsung heroes, as well as included tools and resources that you can take advantage of right away. Thank you so much for listening. Without further ado, please welcome Claudia Azula l teacher.

Hi, baby. Hi, Claudia. Wow. I am so thrilled to have you on this call. I’m so excited.

Claudia Azula Altucher 2:50
Thank you. Yes, I’m very happy that you asked me to come on it.

Fei Wu 2:53
I feel like honestly, you’ve been part of my life for quite a long time. And I hope that doesn’t scare you anyway.

Claudia Azula Altucher 2:59
Oh, no, not at all. I love it. The more the better offs.

Fei Wu 3:03
This is awesome.

Claudia Azula Altucher 3:05
You’re a black belt in karate.

Fei Wu 3:08
Thank you. I’m a third degree black belt in Taekwondo.

Claudia Azula Altucher 3:12
Jesus isn’t scary.

Fei Wu 3:14
I’m also a huge fan of yoga. I’ve been practicing yoga longer than I have been practicing taekwondo.

Claudia Azula Altucher 3:21
Really, that’s cool. And you find it to mix you. You think they have a lot

Fei Wu 3:28
in common? Yes, they have. They definitely have something very intricate in common. And they really become the sort of complement each other very well, to my practice, because I think Taekwondo and martial arts sometimes is still rely on a lot of the muscular power, whereas yoga really helps me stretch things out.

Claudia Azula Altucher 3:51
Right? Yeah. Yeah, of course. What type of yoga do you do?

Fei Wu 3:56
I’m a huge fan of Ashtanga. And all my teachers here in Boston, that’s basically what they practice as well Ashtanga and, and then but some studios, I go to kind of practice the more generic, you know, vinyasa and, and forest yoga is something I’m kind of exposed to very recently, but Ashtanga has been sort of from the beginning.

Claudia Azula Altucher 4:18
Okay, so you know, you know what it’s all about in my life then.

Fei Wu 4:25
I have Yes. Read the power of No. And I’m so excited to be downloading. I know that you released a new book, called I’m gonna get the name exactly right. Become an Idea machine that was published on January 8, I believe.

Claudia Azula Altucher 4:42
Yes, it was. Yeah. Yeah. I am completely in

Fei Wu 4:45
agreement of the ideas of the currency of the 21st century and I have so many questions follow up and, and I think it’s in terms of timing, your yoga podcast, was what I was listening to on my way to work during my commute. So I downloaded two episodes, and I listened to the first one. And I was so happy to.

Claudia Azula Altucher 5:07
I’m excited about that. I have an amazing teacher coming next week, we’re going to talk all about meditation. From the yoga perspective, it’s coming a lot. Well, I’m excited about that one.

Fei Wu 5:18
You’ve been so busy in the past two to three months. I can’t imagine what was a like?

Claudia Azula Altucher 5:23
Yeah, it’s been crazy. But it’s good. You know, this is a good kind of busy. I’m excited about the book. I’m excited about all the podcasts, get the message out, and I’ll be interacting with so many people like me to you is really great. Meeting so many people is wonderful.

Fei Wu 5:42
So my first question is probably sounds a little bit odd is I recently came across a post, noticing that you and James threw away 25 years of stuff,

Claudia Azula Altucher 5:53
right? Yeah, we we overdid it. Yes, we read the book, before. We read the life changing magic of tidying up by Marie Kondo. And she has this is a New York Times best seller, and she has this whole thing about how houses never get organized, unless you start at the beginning. And the beginning was to throw everything away. And so we came back from a trip. And that’s exactly what we did. There were like, I’m gonna say, in total light in between furniture, and everything about 60, enormous garbage bags, either to recycle or to throw out. And we’re still going through and the living room has been clean ever since because there’s nothing in it. So whatever you put sort of speaks out and you’re like, why is that there? So it really works. And I found that it has a profound effect on the mind, as well. And on everything you do when it’s when everything is so organized. It’s as if you have I don’t know, in a new way of seeing things, and it has a relaxing effect on the mind. And you get more efficient, at least for me. So I’m loving it.

Fei Wu 7:15
Yeah, and you travel a lot, too. So I think you are someone who is very comfortable. Traveling, packing light, possibly. I’m speaking on your behalf now. But

Claudia Azula Altucher 7:24
nice, Drew, I’m Abby. I mean, we’re here for 20 days in Florida. And we have two small suitcase. And that’s it. And that’s really all we need. I need, you know, a couple of yoga outfits, a couple of like, one dress that outfit and a couple of comfortable clothes to walk around. And that’s it. And I love that I love having little because I don’t know, it’s like you get to see the place or the house. Oh, well, there’s a how to stuff. I like that. I like space, I have to have more room for practice. I don’t know, I think good in open spaces.

Fei Wu 8:00
Absolutely. I feel like I you know, I somehow capture a lot of stress just by looking at my staff, rearranging them from place to place. So I definitely admire this practice. And that really shocked my system. And I saw remember seeing the picture of a diploma was also in the garbage bags.

Claudia Azula Altucher 8:19
Yeah, that must have been one of the he threw the the I didn’t know. Well, yeah, I think that’s interesting. Yeah, he went all the way like he literally threw it even IRS stuff and everything. I you know, there’s a method to the book, she says photographs and papers are to go later, firstly, stuff, but I haven’t really changed all the way. And perhaps I didn’t does much, but my closet is also organized. Now. You know, I like this idea that you can open your closet and your closet is decorated, like there is something to look at. And there is space and just a few clothes, which is the core things that you use. So having less, I think it’s like a goal for me having less and less and funnily enough, I think we were talking about yoga, I think that’s kind of like the goal of yoga to is how to do with less and less until you eventually evaporate and like nothing, not even your ego is sticking around. You know, you’re gone. I’m presence.

Fei Wu 9:26
This is so interesting. To your point, I feel like every time I run to yoga practice, the most stressful part is finding the right outfit and the colors have to match and and then all of us I step back is like that is completely against the essence of yoga. Just plan a plan and go, you know. So are you in Florida at the moment?

Claudia Azula Altucher 9:47
I am Yes, yes. A couple of days. There’s a lot of business. We’re launching some things for James. There’s a whole new book launch coming up. And so we’re incredibly busy with that too. And so You know, that idea machine that the one that I just wrote is a part of that. And I wanted to get that out. But now we’re into his new book as well. So him

Fei Wu 10:10
Wow, one thing after another. So I, I really want to catch up with you, at least for a few minutes on this new book Become an Idea machine I in has received an overwhelming amount of positive feedback, I was looking on Amazon and other channels, and people really thrilled and that the feedback I’m referring to are not one or two liner, people are pouring their heart out expressing how that’s changed their lives. And I have read, I haven’t read the whole thing just yet. I’m reading a Kindle. And I just feel like instantly, that felt like, you know, I’m in my early 30s At this point, but I feel like you were calling my inner child out and to become more expressive and true to myself. And it’s very powerful. So what what’s your take on this book? And what inspired you to write it?

Claudia Azula Altucher 10:56
Yeah, it’s, it’s true that he can be playful and sort of invite the inner child to come out and play because ideas are not to be perfect. So you can definitely play with it. And the funny thing is that the interactions, I’ve been getting happy mostly internally via forums, so people are writing to me, oh, here are my 10 ideas. And based on here, my 10 ideas on that, and even a review was 10 ideas. So it’s all intense. And let’s say you come in. And what inspired me was when I heard him say that ideas are the currency of the 21st century. And I have no shame in admitting that it wasn’t my idea that what happened was when he said that, I realized that money is no longer eat money is kind of like a symbol we’ve been putting a lot of energy to, but it’s not really any more is more idea. So if you have a well trained idea muscle, and you exercise it every day, that’s where the abundance and come from from better and better ideas, because money can run out. But ideas cannot eat, especially if you keep exercising your idea muscle every day, then you always can have better and more ideas and you become unstoppable. So unless you’re sick, unless you’re not taking care of the other areas that you know, being physically healthy, emotionally healthy and spiritually healthy, then you can develop your idea machine and you’re practically you’re definitely unstoppable. And that’s what inspired me.

Fei Wu 12:32
Absolutely. And I have to say that this interview that thought about reaching out to you was one of the ideas I exercised by reading an intro of the book that you you know, and I thought to myself, This is so obvious, and I’ve been listening to you, I’ve been following your yoga practice on YouTube. I watch a lot of videos and you know what I love about you know, just jumping around a little bit. And, and what I love about your yoga teaching and practice is they’re extremely practical and simple for me to adapt to and things that you’ve shown on YouTube, or things that could practice even in an office. And that’s where I am right now.

Claudia Azula Altucher 13:13
Yes, yes, I like to make Yoga very practical, because there’s a lot of woowoo out there about yoga, and I don’t like that part. And I don’t like when he gets into BS territory, I think he needs to be brought down to earth. And it’s fine. That potentially did he’s paying 2500 years ago, but we’re leaving to pay. And it’s a responsibility for all of us and share the joy of joy of yoga to actually get it down to what is useful. So for example, if you’re sitting down in a desk right now, and you’ve been sitting for more than an hour, you really started to stand up and stretch the front of your body by sort of arching the back up, and then returning to standing. Because otherwise, you’re gonna get an issue with the lower back forever. And it’s just this details that we don’t conceive of that being in touch with a yoga practice breathing and so that I thought that was a very practical yoga tip that people can use. And I get a lot of feedback on that people like them, and I get James to do them, I definitely do them. So yes, I like to bring it down to what can I do now? That’s helpful.

Fei Wu 14:19
Definitely. And the exercise I recall is exactly I think is very similar to the one that you mentioned, is simply bending your back, backward and then really inhale as you stand up. And I thought I was so innovative. You might not even think of that word when it comes to you know, like a minute minute and a half video is every time I go to yoga, it has to be about my outfit. And sometimes you look around the women are all focusing on Lululemon and you have to look fabulous, and then you always think about going to the studio as the only place for you to practice but I really love the fact to be able to do that in the in the office without any constraints. So I want to thank you for that. For instance. Using yoga this way, you’re

Claudia Azula Altucher 15:01
welcome. Yes, I love doing that, of course, yes. And you just said there. So you know, you stand up from your desk with the feet planted on the ground, and then you inhale. And then as you exhale, you drop back. And then you said, and that’s very critical, you inhale to come back up to center. And that’s kind of like a like an insider’s tip of yoga is very counterintuitive if anyone who’s listening tries it. So if you stand up your art your back, and then when you try to come back to inhale, you will be counterintuitive. However, that is the right way of breathing. And so that’s kind of like the actual tea, the meat of the tea is that little detail.

Fei Wu 15:41
And then those little details, without proper instruction might take years to uncover. So it’s, it’s absolutely incredible. And I feel like you’ve uncovered a new territory when it comes to yoga, and really make make it more engaging more accessible to people. So my next question is also related to a book that I am a very big fan of is the power of No. I come from a culture that honestly I was educated to always say, yes. Japan’s. Yeah, it’s so I’m Chinese. And, you know, my parents, my grandparents, the way my parents are more westernized. But in general, you know, you have to say, yes, you have to, you know, agree, especially when you’re in school, and my coworker sometimes told me told me about that typical behaviors, they reminded me that face, sometimes you have to say no, but I sort of got that, you know, in a kind of a shallow way. But I didn’t know how to practice it. And I love this book, again, because there are examples, there are breakdowns or applications that all of a sudden, my mind is conditioned to realize that the power of no and how I can actually how I can actually do that in a less intrusive way. So I was wondering, your experience working on that book, and then the type of feedback you’ve gathered so far on your collaboration with James, I thought it was fantastic as well.

Claudia Azula Altucher 17:07
Right? Well, it was it was hard collaborating with James, because when your husband and wife and you work together, and then you write together and then you have to work together, it was a tremendous, huge lesson for us on on, on sort of finding out each other’s sensibilities finding out out, especially for me, the proper way to provide feedback without hurting feelings, I really had to learn that because sometimes I would go all out, and I’m like, Oh, we’re gonna just do. So, but it was very interesting to have the male female perspective. And we went through another a lot of people nowadays, but the power of no is somewhat based on all the seven levels going from the most basic life energy form, which is don’t kill yourself, and going through your sexual energy and how to say no, to say, a bad guy, you know, who’s really not good for you, and how to say no at work, and how to say, a compassionate No, which comes from the heart and following into your voice and how to say no to that the energy that comes from the outside, usually the news that bombard you with bad news, and then eventually get into the silence and saying no to the distractions so that you can concentrate on what’s actually happening now. So I don’t think I wrote per se the power of no as it’s been written. That’s kind of like he got to that point and established, but I need to continue to learn how to say no, one of the most difficult things you can do, I think, or anyone, even me, too, is when someone says something that you don’t want to do to say, No, thank you, and get no explanation is one of the most uncomfortable things to do. And one that I’m still learning how to do is very difficult to say no, because we’re not trained to do that.

Fei Wu 19:00
Yeah, so I have to practice to your point, after reading the book, I am a project manager. And sometimes it’s very hard for me to say no, because I’m sort of playing a catch all type of role, things that people don’t want to do, where we don’t have resources for I become the silent Yes, you know, sometimes that’s just assumed, but I, you know, learn to facilitate my team in a way that we’re really we’re so much more powerful as a team together.

Claudia Azula Altucher 19:29
Yeah, I think that one thing that could help there is to actually go idea machine on it. I think that the machine follows apart I know very well, because when you find a problem, any kind of problem, like for example, you have a team where you have this granted people and you have people who are very pro the project. Sometimes getting everyone in a room and having them come up with 20 ideas on how to solve the problem, or 20 ideas or 10 ideas on how to how we can move forward can get the creativity wheels turning for everyone One, and it does get people unstuck and makes them feel like they can participate. So for example, there was a story of a big advertising agency where these, the boss asked people to come up with one idea because they needed a campaign and no one could come up with an idea. So he came back to the conference room and said, Okay, come up with 20. And to his surprise, they all did. So the more ideas you can come up with, the more you give permission to have bad ideas, the more you give permission to yourself to play with things and see how they play out. And as you keep doing this, and it becomes again, you suddenly stumble on something you didn’t even know you had. Or as I call ideas, sex can happen. Someone says something, someone else or something else, and they two ideas merge together, and you have something new, that’s amazing. And so those things, that type of magic can happen when you have a muscle with your idea that’s trained and practices every day.

Fei Wu 21:04
I think I have to say that idea generation in my industry, which is advertising and marketing, and I was chuckling when you mentioned that we as an as an organization, Arnold worldwide and the previous agency I worked at was Sapiens, we could still benefit from a facilitator and influence or like yourself, you know, with such practice, and we could run a workshop, and we are constantly told to do it. But in terms of the facilitation process, as written in the book, I think that will be really powerful. I’m not sure if it’s something that you could be interested in.

Claudia Azula Altucher 21:39
I do it. Yeah, I mean, that’s that’s a great exercise to have, especially around creatives, I think creatives are people who, when given the right sort of setting, you know, that’s what they do, they come up with ideas. So if you let them do what they do any expectations and without any tension around that any possibility of them saying the wrong thing. They’ll probably come up with hundreds of ideas. And then it’s a lot better. And I also learned from a master copywriter I follow His name is Mike Palmer, he wrote a wonderful book on copywriting. And he was saying, when somebody has an idea, he’s a master copywriter. I mean, this guy writes a letter, and I don’t know, millions of dollars are generated because of what he wrote, okay, Master copywriter. And so his technique is when somebody has an idea, in order to give feedback, if you want to get feedback for the idea, you can say I like it. Or if you don’t like it, you can say I would perhaps change it to so you can never say I don’t like it, you can always you can always say what would you change it to, and it has to be better. So that avoids the problem of somebody being negative and saying I don’t like it, you know. Because if you want to say you don’t like it, you have to provide a better choice. And so that way you up the game for everybody, there is no judgment. And it’s simply how do we make it better, and everybody gets on board to work better towards a better idea.

Fei Wu 23:12
I love it. I’m taking notes secretly here because I have about three meetings after this call and some of the conversation as I anticipate maybe difficult. So I will be practicing some of these strategies here. I love it. And my next is, you know, we have about a 10 minutes left. And I really wanted to ask a question, knowing that you’ve been a yoga practitioner, a writer, and now you know, podcaster for a long time, but I was wondering, the Secret Origin question, which I love is what was that tipping point for you to share your knowledge with the world. And not only that consistently, via YouTube, your blog, Facebook, Twitter, and you run events, and seminars online. And I want to say consistency, in my opinion is very important, because you know, they’re 90 something percent of the blogs out there with a single article, and that is not you. So

Claudia Azula Altucher 24:10
I think that success is measured in decades. And it never happens overnight. So for example, just to get on the lotus position, it took me seven years of daily practice. For a lot of people, it takes a year for me to seven, the headstand to get here. But for a lot of people, it takes more so it you can’t really measure success. So for me, it was a question of kicking him with the idea generation I had the health part in check, because I’ve been doing yoga for a very long time, and the spiritual and emotional I’ve been working on very long, but I hadn’t neglected the idea part because I thought that he would have me thinking too much or that he would take me away from the goal of yoga, which is sort of stopping the chatty or the monkey mind. But what I realized is that the monkey mind doesn’t have an all Oh, Switch, you can’t really turn it off. So whenever my mind starts going crazy, I’ll talk to it and I say, Okay, I see you’re crazy. Right now I’m going to put you to work. So we’re going to generate 10 ideas. And that works very well to channel their inner, or do you have the crazy man monkey mind into something positive. And with idea after idea day after day, then life begins to have change by itself. You don’t have to do anything. You just sort of list ideas. One of them has a lot of energy. And so you feel like you know about motivated to act and you do the next step. So let me give you an example. There is you probably heard of Richard Branson. Yes, okay. He’s amazing. He is a tremendous idea machine. He’s what I call an atomic idea machine. He’s, he’s amazing. But in the beginning, one day, he was in a flight in the Virgin Islands, and his flight got canceled. But this is not any person with a flight canceled. This is Richard Branson, who is an idea machine. So he realized, or he noticed that there was a charter plane laying in the airport, that skinny doing nothing. So he went to inquire about it, he rented the aircraft divided the price per seat and put a sign for everybody who had lost that flight. And so they all got in, they all get to his destination. And this is how Virgin Atlantic airport. So that’s the power of an idea that is so trained and muscle that has been exercise that you know what to do when the situation presents itself. And then ideas get downloaded into you, then he got the idea of a natural URL line. And so he’d be the next step. He didn’t think I want to take over British Airways, which is one of the major airlines in the world, he didn’t have a goal or anything like that. He just called Boeing and found out how much does it cost to lease an airplane, he took the next step, because as he couldn’t help it, when an idea takes over you is not really your idea, it comes from the muse or is a download, and then you can help it but keep moving in the direction because the idea has the force of a way that needs to reach the beach, and there’s nothing you can do, it will use you to do that,

Fei Wu 27:14
you know, the process becomes automatic and without be beautiful. You know, it’s just like you mentioned your brain, your mind is a muscle. So it requires a certain muscle memory and all that is based on practice. And in this case of daily practice.

Claudia Azula Altucher 27:30
Last day, I get a lot of people tell me that all ideas are cheap. These days, this this sort of thinking or this way, or, you know, they’re a dime a dozen. And I think that’s definitely not true. That’s something that was somebody said 100 years ago, and we all decided to believe it. But it’s definitely not true. Because when you do 10 ideas in a day, you come through a point, which is like the runner’s high, which is around idea number seven, when you still have four to go. So 789 and 10, there comes a moment where you go, Oh, no, i Young believe I still have four more ideas to go eat happens every time. And if you actually go through that moment, that’s when your exit exercising the idea muscle. And that’s when you realize that ideas are not really that cheap, that they do take work, and a lot of work, in fact, so that’s why the 10 It may sound like nothing, but it compounds and is a nobody sees you coming us starts very slow. And eventually you find yourself trusting the words that come out of your mouth, and you find yourself in better situations. And you find that you’re a magnet for people because everything you say is interesting, and you have good ideas, and you can help everybody. And it just it happens, life transforms in front of your eyes.

Fei Wu 28:52
I’m sitting there just thinking, Claudia that how many podcasters out there will want to interview you because you have so much energy and so much of it. It’s so positive. And you know, it’s contagious. And so, you know, and I loved one of the reasons I was so looking forward to those interviews because I love you energy and I love your voice for women and your inspiration to women. And I was wondering, you know, what are some of the advice in general or for for women you’d like to share?

Claudia Azula Altucher 29:32
You I am so glad because I think we are exactly right now I’m so glad you have a podcast and when I put this out I was really hoping that females who have podcasts would contact me because I think we’re at a point in history where it’s really all stuff to pretend like we’re not brilliant beings as women. I think it’s time that we take the position of the Queen, which doesn’t mean that we’re going to be entitled brats. It means we’re going to clean the toilet if you it’s necessary, but we’re going to do it and we’re going to show up and we’re going to show all of our talents without the reverse ego of Oh, no, let him talk because no none of that anymore. I love it. We as women need to become idea machines pronto, because the power that comes through it is a responsibility we owe to the world, I see the reemergence of the goddess coming through and coming and helping men and I see I’m married to a powerful man. So I see the power of me playing small and what happens when I play be and I play partner to him. And when I play bigger than him even which is possible, and it varies I’m not saying we’re going to become more powerful or less powerful, I’m just going to say owning our talents and really admitting that we do have something to bring to the table because this is the time and I believe the Dalai Lama said that change will be brought by the Western women so we are in a magnificent position in this sense that we had breakfast today a lot of the world doesn’t get to have breakfast so we’re very lucky already plenty abandoned to have a computer and internet connection to be able to communicate with each other so it’s on us listening to become idea machines to affect change in the world the feminine way as well as the masculine way they both have a place all I’m saying is there is no waiting in place small anymore.

Fei Wu 31:24
Well that is no better way to to conclude our episode and I was very I just was listening so carefully and I’m so glad this was recorded so I can go back to and I couldn’t agree more Claudia. Thank you so much. And I will always remember what you said. I’m so glad we could share our conversation with the world and I would love to welcome a sequel for this and opportunities for to invite you to Arnold and other advertising agencies. And

Claudia Azula Altucher 31:55
sure yeah, let’s do it anytime. Oh, of course.

Fei Wu 31:59
Thank you so much Claudia. I really appreciate it. I you know, I I feel like I’m a different person. I’m gonna like run out of the office and do something you

can listen to more episodes of the face world podcast, please subscribe on iTunes where visit face that is f e i s wo rld where you can find show notes links, other tools and resources. You can also follow me on Twitter at face world. Until next time, thanks for listening

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  1. I am very much interested in doing Yoga of various kinds. Please give me various physical comprising various Yoga to practice.
    I really want to do Yoga to reduce my somewhat plump stomach and maintain my weight by the same.

    1. Hi Narendra, Claudia has a wonderful yoga blog called: You should visit and check out the resources there. She also has a series of videos you can follow on YouTube. Consistency in training + balanced diet are key to a healthy body. Good luck!

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