TubeBuddy AB tests

TubeBuddy AB Tests for YouTube Thumbnails: STOP Guessing! (2023)

Have you heard of TubeBuddy AB tests? Thumbnails are key to the success of your YouTube channel. A good thumbnail can improve the click-through rate and watch time of your videos. But what’s a good thumbnail?

One way to create better thumbnails is to A/B test them to see what works best. In this video, I will show you how I do it with TubeBuddy.

How to use TubeBuddy AB Tests (2023)

What Is A/B Testing?

A/B testing, also known as split testing, refers to a randomized experimentation process wherein two or more versions of a variable (web page, page element, etc.) are shown to different segments of website visitors at the same time to determine which version leaves the maximum impact and drives business metrics.

Why Are YouTube Thumbnails Important?

A great custom video thumbnail can make all the difference when it comes to a viewer clicking through to your video. A good thumbnail makes you want to watch the video. It’s immediately noticeable whether it’s on desktop or mobile. If people don’t click through the thumbnail, they will never see your video. Instead of guessing which thumbnail might perform better, TubeBuddy takes the matter into its own algorithm and helps you decide based on real data from YouTube so you don’t have to.

Video Tutorial – Improve your YouTube Thumbnails with TubeBuddy

How A/B Thumbnail Tests Works in TubeBuddy

Simply upload two designs to TubeBuddy, decide how long you want to run the test for, that’s it. You just sit back, relax until the test is complete. Every 24 hours, TubeBuddy displays one variation. Afterward, it switches to the alternative thumbnail for another 24 hours.

In the report below, you can access

  • Click-Through Rate (CTR)
  • Impressions and Clicks
  • Watchtime per Impression
  • Daily impressions and daily clicks

Additionally, TubeBuddy will warn you (as seen in red) if you stop the test before it was scheduled to complete.

TubeBuddy also indicates the algorithm’s confidence level for the “current” decision made on the thumbnail. For example, 95% is the required confidence level for TubeBuddy to confirm is a design is clearly better than the other.

TubeBuddy AB Tests for YouTube: Improve your CTR

We are confident that you’ll find A/B Testing helpful. Give it a try!

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