How to Use Podintelligence to Create Micro Content That Drives Macro Impact (#323)

How to use PodIntelligence to create #microcontent drives macro impact #podintelligence – powered by Happy Scribe

But you’ll notice that today I changed my title to Plot Intelligence CEO. We’re going to tell you all about the software my partner Adam and I have been developing. But we have a very special guest here today with us, philip Fujik. And Fujik, I need to say it correctly, I actually nailed it like five minutes ago. It’s fantastic because Philip not only has been a good friend, really a customer who has purchased products from Phase World Academy, but also has been a consistent user for Podintelligence. And on top of that, who’s given us such fantastic feedback to make the product better. So I would love to be able to do this on a regular basis. You guys let me know if this is interesting of anything in particular you want to learn. But before we get started, Poly Intelligence is there, created for podcasters creators, webinar hosts, and filmmakers, as we learned recently, to help you look at the forest and the trees to understand all that content you have created for a season for years. And we’re going to show you even more. We’re going to do some demos as well from Philip, maybe part myself.

We have Adam as a developer here to answer any questions. So before we get started, you guys know a lot about me from Phase World, but I’m going to pass the mic on to Adam first to introduce himself, and then we’re going to have Philip to introduce himself as well.

Hey. So I’m Adam Lefford. I’ve been supporting Phase World for quite a while. And on this project, I’m the designer and software developer of Podintelligence. Outside of this, I’m also an Azure C Sharp, full stack cloud developer and architect. And I’m very happy to be turning those skills to this use and to support this community.

Awesome. Thank you, Adam. Phillip, on to you. Please tell us where you’re located as well. Most people may not know that.

Well, hi. From the other side of the world, then. I’m in Europe. And I’m in Croatia. Thank you for nailing the surname. It’s quite hard. So footage. In my day job, as they say, I’m a pricing mentor. I’m a solo, let’s say coach, for people who are solopreneurs or clothes, who base their work on expertise. What they’re selling is what they know, right? And very often they come to this situation from an employer and don’t really know how to price it properly. And then they get undervalued and underpaid, and this is basically my market. But I’m here to talk about how Podintelligence fits into all of that because I’ve got to know it pretty well now and mostly, I guess, my clients from the Internet. So I am in Croatia, but I had like, one Croatian client in last year. I mostly work with Australians, Canadian second, US third, and UK fourth, and then Singapore, South Africa, all over the place. And I do that by creating content. And this is where stuff gets interesting, right?

No. You use content, Philip, as if I understand correctly, right? Like, you have your YouTube channel. You probably publish regularly on LinkedIn and other social media channels and to create content that attracts more of the right prospects and clients for your business. Is that correct?

Exactly. I try to give value up front. That’s the philosophy. Because there’s a lot of people who need this. I call it financial self defense because no mugger in the world can relieve you more money than you not knowing how to price the shelf properly. Right. So I have a public Q and A on YouTube, which I then record and stuff. And I have a newsletter which is pretty popular. It has like a 55% open rate. I’m very happy with this. It goes twice a week for a year now, so I give a lot out and then some of it trickles back as clients. And I’m very happy with this balance.

Wow. I just want to take a moment to really acknowledge the fact that I think collaborations can happen in no forms and all locations and look at us, you know, we don’t have to be located in the same place. And Philip, when I think about your scenario, I’m really grateful that you found us and decided to build a deeper connection relationship. And if not mistaken, Adam, I remember that you met Philip through Cora, is that correct?

You’re pricing and being very opinionated and I’m like, what about this? Have you thought of that? And we started batting the ball back and forth and then it moved to the DMs, then to the emails were like, let’s just jump on a zoom call.

Yes, absolutely. Absolutely. And Adam gave me some advice about a year ago. Well, year and a half, I got a fatal question from an American, actually. I’m reaching out to people all over. So the lady asked me, so where can I find you? Right? And I was like, quora. And that did not sound good even to me. So then I started being interested in YouTube and I tried out some things from a professional cameraman and Adam gave me advice and one of the advice I got is to start consuming your stuff, of course. And I bought the starter pack first. Anyway, now it’s a year and a half later and that’s a pretty big difference. Now when people ask me where can I find you? I can rattle off, right, like a list. I even started something on TikTok recently so we can talk about short videos as well.

Wow. This is like the perfect storm. And you mentioned YouTuber Kit. I just added a link as we’re talking about different things. If you want to add more links and your thoughts and quoting each other, the chat is the perfect window for that. So I think since we are here to kind of focus on one thing today, potentially, and then we can branch out to others. It’s about Pod Intelligence and here’s a bit of my origin stories for those of you who are thinking like why is faced you’re doing this? Well, not everybody necessarily remembers the year I started the podcast. It was back in 2014 when personal podcasts were just not that popular. And I was even writing about this experience earlier today that as a woman of color, as English as was like a language. And I was really not in a corporate leadership position at the time and never was. It wasn’t very trivial or straightforward for me to be like the spokesperson building a personal brand. It was very strange, but certainly one of the best decisions I’ve ever made. So one of the reasons why we started Podintelligence and we call it Pi, short for Pod Intelligence, is the fact that after I produced now 323, this is 324, episode 324 right here, or 23 maybe.

As you can imagine, there’s just so much being talked about. I have really transformed as a creator for better or for worse. But there’s just a lot of content surrounding all of that. It has been and before Pi’s creation, so hard to understand. Like what the heck did I actually talk about? My topics have really transitioned. I know that Philip, as a content creator now, you know how quickly we grow and different things we talk about with different people, even if we have scripted the questions because you know, as guests as this conversation could go in all sorts of directions. So I said, wouldn’t it be great to have to create something like a podcast intelligence for me to really dive into all the content and create these snippets audios and videos and quotes and understanding the keywords and really have that insights to create a content calendar. It was like it was a kind of well thought out, but I was far from having the development ability to do that. So Adam kind of jumped in and we started mocking things up and really took, I think, a few days to a few weeks to realize, whoa, holy crap, this is really something.

So Adam, do you want to talk about the beginning days of you being involved in Phase Row podcasts and Wendy Juicy and you still see as this huge opportunity. We’re working with a dozen or so clients, which is not a lot, but we’re really caring and catering to their needs. Could you maybe talk about that a bit?

Sure. So this is an idea that actually I’ve been kind of wrestling with for decades, which is coming from a background in a family that always talks about big things and uses big words in high school and college and after college reading. So much subtlety and so much vast knowledge and ideas. I’ve always wanted to say sort of what can I hold on to? What’s clear? What are the major points? I remember, frankly, being kind of stressed out sometimes in college, thinking there are thousands, tens of thousands of things. How can I remember this? So over that time I’ve developed a habit of calling out kind of the bullet points in my mind. So Podintelligence is of the latest generation of different ways I’ve gone about trying to help myself with that and help other people with that. So specifically, what it does most importantly, and what I’ve learned from tough lessons of producing software is, number one, you do almost nothing. That’s the first thing I want to share. And Philip can hopefully be very frank and tells you this is true, but all you got to do to get involved is just throw your stuff at us.

There’s a purchase price. We can do it one episode of time, we can do it a whole season at a time. But you give us your content, let’s say 50 episodes, and we instantly, in a few days, give you something back. You don’t have to prepare it, you don’t have to tag it, you don’t have to do anything. So what do you get back? And I’ll just name some of the things because there’s so much more to talk about. You get a word cloud, which is a graphic a lot of people are used to. Your keywords already called out, identified by AI, with a background of the actual words, the smaller words from your conversation. I’ll let Phillips speak to that, he’s had some experience with that. But you also get a spreadsheet which has not only the keywords, but all the clips with those keywords start and end times. You get the actual clips and this big sort of almost a shocker, which you don’t need to use, but you can if you want, called Obsidian, which we’ll get into, which allows you to just type anything, any phrase, and instantly you can see which episodes you’ve used that phrase in.

And then either to finish, create social media content so much easier, I’ll say ten times faster than without it, or go back over your own content to think about writing a book or creating a course. As Faye was saying. What did I talk about? What do I want to go in deeper? Or identify themes as they change over time?

Yeah, that’s a great reflection. As Adam I was describing that I want to quickly just pop open. During Phase Roll live Stream, since 2020, there’s been dozens of episodes, and through Podintelligence, Adam was able to generate this, what we call the multiepisode, like a summary word class of all the topics that have been talked about. And the same thing, it’s something that you’ll get at the per episode level. Like, for instance, at the end of our conversation today, you’re going to we’re able to generate a very quick word cloud to understand all the key topics. And one thing, as we have the tendency of driving our eyes to like all these bigger numbers or bigger phrases and words. I often find sort of the edge words or like, medium sized words to be even more interesting. So we’re going to show you guys a lot more visually so that it’s easier for people to understand.

And before we start, before we move on, philip had told me sort of offline that he had some thoughts and experiences with the word cloud.

Yeah, well, that’s initially, when you described what I get, just like you did, that was the part that I got excited for first, because far from having scripted questions, I threw myself at the mercy of the Internet for like, 30 episodes of me being there, not knowing who will come and what questions I will get. Right. And it was actually a thrill because I could be asked anything. So I was fully prepared that I would not know how to answer something that did not happen. I successfully answered, like, 160 questions or something like this, but I had no idea what would happen. So these things went into pretty random directions after the first question. Right. Sometimes you get followups, sometimes you don’t get followups. And I was really interested in seeing the word clouds because I can go back and look at it. But you get invested in what is being said, and you literally don’t see the forest from the trees. You don’t see the word cloud from all of the words flying in your face, because, of course, when it’s you on camera, you listen to your voice, you say, My eyebrow just popped there, or whatever.

So you can’t really concentrate on this. So I really, really, really was interested in this. And what I got was really recognizable for me, for one thing. And it was coming because it had the right things right in the middle, even when I thought, well, this time we just talked about an edge question. No, it’s all good. And the one for everything looked like I wanted it to look like 80%. It’s very rare that you can have such a macro zoomed out. Not a British eye view, a satellite view of 910 hours of pure video. Right.

I love the metaphor, a satellite view, because I think it’s so cool to think about us being like astronauts and which, by the way, it’s actually a character. When we’re designing pond intelligence, we’re thinking about cute rockets, like take off, how to really take off with your content. And then I was thinking, wait, we need an icon that actually shows an astronaut. Like there’s a human element. So one thing, if you’re watching those guys, I just want to call out the fact that is pod intelligence 100% automated. The answer is no, and probably will not be for quite a while. And this is why we’re so proud of it. There are a lot of tools out there in the world today. Melville is one reason why I checked out. There are four, five different, quote unquote, competitors to Podintelligence. I welcome you to check them out as well, but they actually operate very differently. And I feel bad from a marketing perspective, like, people are getting confused. Like, why are there so many five to ten different AI tools for podcasters floating out there? There are a lot of differences, one of which is that we’re not 100% automated.

That the reason is, if you’re listening to this, and if you tried out some of these AI tools, as I have tried out all of them, there is just a lot of how do I say, is it accuracies inaccuracies related to artificial Podintelligence. Now, we as developers and creators, don’t build these AI tools. That’s why they’re very much imperfect. And when you push your podcast, whether 60 minutes or 60 hours of content through AI, there’s going to be some gibberish and garbage in there that’s just, unfortunately, the reality of it. Oh, Victoria is back. We’re actually using Restream to go live right now, and we’re talking about the tool that we have created for podcasters, which is called Pod Intelligence. Thank you for being back here. Victoria gave us a lot of questions yesterday during our live show as well. So we’re very proud to have a human touch with our background, adam’s experience, my experience to help creator entrepreneurs. We want to continue to run the company this way to give you the love and the human touch to really understand relate to your business, because in my opinion, that’s going to be the best product we’ll ever have.

So with that said, Philip, I know that you’re like putting on a spot here. I think people really love seeing how this thing actually functions. So if you want to take a moment to talk through how you use a tool, obsidian, which is what you introduced to us to integrate and to work with Pi, is really powerful. And for those of you thinking, like, do I have to use Obsidian? You don’t. You can work with us and just look at the Pod Intelligence data as workloads. Excel spreadsheets as separate slice and dice audio and video clips generated from keywords. But if you’re a little bit nerdy and want to use an index or viewer, philip is going to show us how he uses that. So you want to take a moment?

Absolutely. So if you’re not using Obsidian, what you get? What I got initially was a folder with subfolders and subfolders of subfolders. So that’s something that anybody with zero experience with any kind of program can use. Just open it up, right?

Yeah, just like this. I just want to show people this is without Obsidian, right? Like Facebook livestream, this is what you’ll get. We’ll prepare the Obsidian for you if you purchase more than five or six episodes, but you get all of these individual episodes, and within each, you get all the clips related to the keywords. As I mentioned before, you’ll get all these images as well. But yeah, let me stop sharing your screen.

We’re going to dive deep into Obsidian, but let’s just take a 32nd look at the spreadsheet because you absolutely do get the folders. But there is a step that’s even easier to use before that. So if you do want to look through the keywords and we’ll get Subsidia in a moment, you get a spreadsheet which simply lists the keywords so they can be very quickly and easily scanned as phase. Open the.

I need to share a different part of the screen now and share this spreadsheet.

Cool. Can you imagine an hour of video and or audio having to look through it kind of drag, certainly for a dozen or two dozen. So in column A, those are the keywords. Analytics, art school.

Boom.

And then right next to it, the episode.

I’m going to make it a little bit bigger for you guys to see.

Sorry. This is the one for all of the videos, right? Okay.

So for everybody who submits a bunch of episodes, we give you one spreadsheet per episode if you want to focus. So oh, I talked about my 50th birthday. I talked about accusation audits. These are from Chris Voss, right? Or Derek Nont of Black Swan negotiation training. So you want to focus on the episode, grab the spreadsheet, and in probably under a minute, a few seconds, you can see the keywords. This is one that shows you all the episodes. So if you say, oh, when did Faith talk about ad revenue? Oh, asusule the Excel expert. So if you want to know across your podcast season or across your YouTube or your webinars, when did I mention affiliate links? Oh, the expert. Join a pen maybe on our meeting at Podcast Movement. So just to say that I’ll put it there and go back to Philip in the city. But for people who just want to try the product, push a button. You can look at keywords, you can see episodes, you see times. The right hand thing is the text. So you can just see what the little 1 minute quote was and then you can bounce right to the folder.

Grab an audio clip already made for you. You can put it right on social media. Grab a video clip if you’ve got video, same thing cut right, for you to put up on social media. So this is the even easier no software required. And we can get this stuff on our website to get deep into that. That said, I bounced to my friend Philip to show the superpower another way.

To navigate all this without folders.

Absolutely. To say it’s very hard to even try to imagine doing this by hand. Right. So you would have to, I don’t know, for Air Force here, right? You would have to go listen to it and just listen for you saying this and then write that down at two minute mark. Five minute mark and six minute mark, and then listen to the end to see if you said it again. And do that for I’m not doing that. Right, absolutely.

Yeah. It’s so helpful. And sometimes, like, fellow, that’s another thing. Like, I forget and I’m looking at this like, yeah, we did talk to EFI Cohen about being an Air Force. She’s originally from Israel. And that’s interesting to me.

I talked to a woman who used.

To be in the Air Force, and I look right down here, eden Liu, who’s now based in New York. And I talked to her about Ali Mama, which is the most incredible dessert place in the Chinatown of New York City. And I look at this, it’s like, I already forgot. I was like, oh, Phase World talked about Amazon Prime, and now we’re looking at literally guys, like, not even 5% of the spreadsheet. So you could look at the workloads, you can look at the insights of your podcast. You’ve talked about so much more. And we haven’t even talked about these additional tabs down here. Well, we also grouped brands different, bigger topics. Right. Bigger topics like accounting, art museums, individual people, and by their names. Sometimes there are certain names that come up over and over again. And Ali Abdal, I’m kind of surprised it catches that, too, in different locations, whether it’s country or, like, airports or cities. And it’s just so fascinating that we get to it’s kind of this magical experience of, wow, we talked about we have so many connections beyond all, like, if I want to go to Asia, I want to go to Croatia, because we’re in a contact, literally.

Absolutely. I wanted to say I recommended Podintelligence quite a few times now because I have a couple of acquaintances that I would like to monetize their podcast or their show. And it’s one thing if you come to a brand and say, oh, yeah, we’ll definitely talk about your product.

True.

It’s completely different if you can show them a spreadsheet with this second, these sentences. I already mentioned you 15 times, right?

Yeah. This is so crazy. Like, these are the things we discover from working with people that we don’t even think about.

What I do generally is I talk about value communication. So how do you communicate value? So whenever I see value, I try to call it out. Anyway, speaking of value speaking of value, when I got the results from Adam, I geeked out a bit because I saw these text files in these tables and stuff and said, okay, so this is fairly simple forms of data. And I know obscenity. I’m absolutely no kind of developer. I’m a no code only. But I understand that Obsidian, which is a free tool, by the way, it has some paid upgrades, but I think that should be said. Whoever wants to work with this there’s no additional charge for this on Obsidian side. It’s made with mark on language. It’s made from very simple files. So I asked Mr. Developer here, could you possibly make the output compatible with Obsidian? And he said, basically, what the hell is Obsidian? And I showed it to him and he said, okay, let me work on this. And when I got it back so this is what I did. Okay, Mr. Not Developer here. I got it. I zipped it. I unzipped it because you get zipped form.

I put one folder in my main folder, one folder in my Downloads folder in Upscide, and that’s it. That’s it. I did. Absolutely not. No, no. Click on import export. No. In Windows Explorer, I just dragged, dropped, and it works. And I want to show you how that looks. Okay, let’s do it. So, just a second. I’ll share this and then share this. Oh, cool.

Let me add that to the screen right now.

Okay.

This is so crazy. I love the layout of the window. I love burning out like this.

Thank you. So these are just word clowns. So from 9 Hours of Video, I got 1900 video clips and each of them, whichever I click. Don’t be offended by this. This is just metadata, which is autocreated. So I did nothing here. This is as I got it. Okay. So I know which episode it is. I know start time and time. What? So this is the text that I said. So this is a full transcript. It’s pretty good. I didn’t touch it at all. As you can say, there’s no Ooms and Rs and anything, which I definitely did. And then this is the audio. But it makes no sense, right? But it makes no sense. And video. So I have the audio clip here, I have the video clip here, and I have everything I said here, which means oh, yeah, the keyword, the ones that you saw in that Excel sheet right on the left. I have it here. It’s tagged, so I can easily find all of them. But I can literally search for anything I said in 9 Hours of video and find it and have a done for me audio and video clip, which I then just locate on disk and drop into whatever I want and make it into content.

Right. This is real cool.

Also, Philip, just one tiny little point. If you click it into reader mode instead of Editor mode, it’ll hide the metadata at the top.

Oh, yeah, absolutely. It doesn’t, because I told it’s not to the show. This is how you normally would look.

Okay, cool. Back to the show.

Yeah, sorry. You can see it’s a video clip and that’s it. So you don’t see this unless you really want to, and I do. For some reason, it doesn’t really matter, right?

I was finding a word, like searching for just.

So we talked about, let’s say I know, I used a quote somewhere. I quoted Game of Thrones. So man who is king. Right.

I can already see the result. Right? It’s already like previewing the results. Yeah.

A man who is king never has to say, I am king. So tywin Lannister. Okay.

Something so specific that you can actually find a clip for.

Yeah, exactly. So this is not from this is not only for pot podintelligence results. Right. So I did not say this on video. This is all of my stuff that I have. Just a second. Let me see. Right. Okay. So when did I talk about bosses? Well, here and here and here. All of these, right? It shows this to me. So I I know know the episode and I know what I talked about here. As you can see, I have the context here. It’s not just finding one word and then guess what? You told what you said about it. This is the full sentence here, right? So let’s say I want to make a short video and I want to talk about something that has to do with bosses. I can just choose one of the however many, about 20, where I talked about that and try out the video, try the audio and just put it somewhere and use it. Right.

Speaking with Phil bonus, jump in and say the three dots next to the audio player. And also the video player allows you to directly access the down and download those MP3 and MP4 s so that you don’t have to go anywhere else trying to search for them. I know these things seems insignificant, but whether the people creators who love our products and the podcasters do as well, and their virtual assistants, it’s very hard to train someone to say, hey, why don’t you listen to these 1020 hours of content, which, by the way, a lot of virtual assistants still do. Those who work with podcasters, they literally have to read through the transcripts and they have to find, you know, a creator or podcast where, say, you know what, in this episode we talked a lot about affiliate marketing, but there are many different folds, different shades of affiliate marketing. Go find content related to that. You can’t really narrow it down further if you don’t know what are some of the keywords that you actually talked about. So, Philip, to your point as a creator, what I do now is I send these word clouds and summary keywords to my virtual assistant, to my content manager, and they do a stellar job at very quickly identifying exactly the clips I want.

And frankly, it just saves me and them so much time.

Yup, yup, yup.

Adam, do you want to add anything to this or just wondering?

I am in a rare moment of nothing to say. So I think that Philip has achieved the impossible. I’m loving just hanging back and watching the show.

So I think that is. A high form of compliment anyway. This gives me completely unparalleled access to my own content, which is absolutely not. Without this, I could go back and listen to my own stuff and maybe I made something about this or made something about that. What this allows me is to like I said, my Obsidian here is not just for stuff that I got from Intelligence. So in general, this allows me to have like 50 themes that I talk about sorry, like this. And then, let’s say managing expectations or price lists, right? I know. What are the keywords for these newsletters that I already made? Answer the videos that I already made. So this is from Organized.

Oh, my goodness.

This is automatic. This is code, right? I didn’t write it. I copy pasted it.

That’s so cool.

As soon as I use Podintelligence to tag something with this theme, it will show up here. So when I need another newsletter or video or whatever, I can just come here and see what questions have I answered, who asked them, or whatever and stuff like that.

This is really interesting. I think I would like to invite you to write, like, a newsletter or blog post for us. This is definitely the intermediate level Obsidian usage, right? A lot of people might go, oh, this is too much for me, but, oh, my God, if I can do this with very little help, I’m just like, Philip, I was never a developer before. How do I do this? If we could just if you want to share a blog post, just say. This is literally the intermedia next step for Obsidian if you want to stay organized, because I see a lot of opportunities there. People do want to write newsletters. All our creators write weekly newsletters. And it’s hard when the content runs dry, we’ll be like, I don’t have the time. Did I write something that I talked about four weeks ago? Why did I do that? It’s hard to plan for content. I think you did just that.

Thank you. So there’s a completely different frame of mind when you’re writing and when you’re editing, right? When I’m in the zone, when I’m talking to people higher on adrenaline, I have no idea what’s going to happen. I can’t really say, oh, I should definitely file this under make a newsletter out of it. Right. And I never really have the time or the will to go back and list all of the great ideas that just popped into my head sometimes for some reason, for some trigger. And I don’t really feel like it’s possible for content ideas to run dry this way. I don’t really feel like that’s possible. I went from 40 minutes per newsletter to writing 15 minutes per newsletter without the character.

I love hearing that.

I’m still stunned, just like Adam is. I’m still stunned at how well this thing can spur creation. You pile on creation and creation so right now, maybe I’ll eat my words in a year, I don’t know. But right now, people ask me, okay, so you did like 500 pieces of content. Are you done with ideas? No, I have a three times larger list of things that I want to do. I have so much things that I wanted to blib about and so little time.

This is so cool. That’s another thing, right? People creators are often feeling like on the spectrum of not having enough idea as a constant render or too many freaking ideas, don’t know how to prioritize it. There’s very rarely I meet people to say, I feel like I have just the right amount of idea, just the right amount of time. So you are now thriving, let’s say, through your years of experience using Pod intelligence. On top of that, how do you prioritize the next ideas or the next three weeks of newsletters? How does Pi or Pod Intelligence maybe can help you choose that, like finding themes or common themes or common questions?

Everything I do is organized around themes and I figured out some things and I clarified other themes by using specifically word clouds, actually, and then some keywords because this allows me to see where I use the word. I’m going to show Obsidian again. Okay.

We don’t mind while I was.

Preparing that I’ll mention we’re going to go both ways, right? I truly love the deep dive. We’re going to dive deeper to the people who want that. And then whether it’s Bay and I or Philip and I, we’re going to also serve content for the people who are just like, oh, my God, I’m so busy. I just want the 80 20, I just want the cream off the top. So we’re not going to pick one or the other. We’re going to do both. We’re going to serve the people who just want to grab a doughnut and run and the people who are like, no, I need to maximize my value. How do I do that? Show me how to do that.

I love you adding that comment. And Philip, before I project your screen, one thing before we get started is that Adam, I do want to offer that this very special service to people who really want to explore. I know there’s so many options out there and everybody’s time is limited. The last thing you want to do is spend money to buy something that you don’t end up using or find valuable. We absolutely want to offer one free episode up to 60 minutes. Whatever you have, whether you’re a filmmaker, podcast or webinar host, send it to us. If you’re watching this video, you can reach me. I’ll list my email in just a second at [email protected]. You can also send us a question through Podintelligence.com. So whenever you’re watching this, we know there’s value in this, so we want to make sure you have access to that. And try it out for yourself. So with that said, back to you. I’ve projected your screen because you want to share something with us.

I do. So this is a term that I use. It’s not mine. It’s an economist term. So when people say competition, it’s fairly broad. It’s people who do what you do within your industry. But when buyers look at stuff, they usually look at alternatives. So maybe to a psychiatrist, some people will think about it psychiatrists. Other people will say, no, I’ll just get drunk. Right? That’s not competition. But that is an alternative. It’s not a good alternative, but people say that okay, so how do I use this word? So I only have two linked mentions. I mentioned it twice somewhere and made a link. So this is like a wiki, right?

That’s what I think.

But I also use it 60 other times. And I can see all of these users here. I can again see sentences. And this can allow me to better define how do I use this term? So if I want to make an episode about this, right, I can now I can simply automatically see whenever I mentioned this and how, and then I can define it better. Not just trying to think of all the ways I see all of the ways in which I use this word in all of my content in the last six years.

That’s crazy, right? And you can see the timestamp too, like what I said last year versus five, six years ago. Do they overlap? Am I contradicting myself? Is there a good reason for that? Yeah, exactly.

So I’m stopping sharing. I just wanted to show you this. This allows me to converge. Slowly but surely, I start building. I can talk about stuff that interests me. There’s 50 things that I talk about. All of them are value, communication, negotiation, pricing, all of them. But it’s negotiation on one side, it’s proposals on the other side it’s calculating stuff. It’s buyer psychology. It doesn’t really matter. But slowly it converges and I slowly start using the same words. And this stuff helps me. I could do that with texts before because I answered all my quarter questions and this and that, but I couldn’t do it with video. And now I can. And I have not a lot of video, not in your presence. Compared to you, I really don’t. But it’s still a lot. If I wanted to look at all of my video, it would mean like 12 hours of just watching video.

Just watching video.

Who has extra 12 hours? Yeah, nothing.

That’s so true. So this is so fascinating, Philip. I really appreciate it because we haven’t really had the opportunity to talk about this. And for anybody who’s watching an hour or later, leave us comments in the comments section. We do monitor these live stream content and I know that not everybody’s have an hour to watch the whole thing and questions may not arise until later on, so let us know. I’m not going to put it on Phillip, mostly Adam myself to answer any technical or business questions related to this. But, yeah, I mean, this is fantastic to hear a couple of recaps. What surprised me through this conversation is Philip’s idea of basically a brand, a sponsor approach. You to say, okay, I want to sponsor your video or I want to share a blog. For this amount of money on your website, here’s your domain authority, this and that, or your podcaster, any collaborations, they always ask, what are the topics? Frankly, that has been the most challenging for me because I can easily answer demographic, geographic information. The reports are there. There’s never, ever been a tool that I could possibly use to actually show people the themes, the keywords, the cluster of keywords that’s actually been talked about.

I have no proof. Right. And somehow I feel like, in a way, not to standardize this whole advertising sponsorship program. That’s like the most surprising thing that I have learned on top of many others. What about you, Adam? What have you been surprised by?

My thought is I want to answer Vitorio’s question to say, yes, we were absolutely going to pi the Pi video and we’re going down that rabbit hole. So stay tuned for word clouds, keyword clips, brands, topics, people and locations for what we talked about today.

Oh, I love it. That’s so fun. We want to definitely keep in touch, Philip, and for people to learn more about your work, how could they find you and connect with you? Fearless pricing.

Yeah, fearless pricing. I’m just in this moment, finishing up my rebrand from Liftoff, which is my brand right now, into fearless pricing, which I think describes much better at what I do because people don’t charge as much as they should because they fear the consequences, and I help them on that. So I’ll share a link or you’ll share the link to the link three. It’s nothing fancy right now because, like I said, my website is under construction, but I do post a lot on LinkedIn and I have a YouTube channel and a TikTok channel, and I fully recommend the newsletter because it’s short and quippy and sometimes funny and you always get something that can make you think about charging more. And each year I collect people saying, look, man, I never paid you anything, but I made it, I increased your price. Thank you so very much. And these mean a lot to me, so I can fully recommend all of that. So that’s one link three and that’s it. That’s all you need.

Cool.

Thank you.

Yeah, absolutely. The link is in the description below and I also include in the comments, but I hate to plan something and then walk away from this. Like, what are Philip, what are some of the things that people should keep in mind when thinking about increasing their prices. So they’re two folds. Most of our listeners, viewers are focused, are creativereneurs, so they’re definitely a good amount of speakers, coaches, and their pricing packages are pretty standard these days with certain discounts travel not included, whatever it may be. There’s that group of people and then there are people like myself who are digital producers and consultants. So I often charge retainer based prices. But also the third thing is, as you know, Podintelligence is a AIdriven, but humanverified services, and we charge definitely a bit more than just, oh, your AI does everything, good luck. And there’ll be some junk in here, whatever, you deal with it. So you don’t have to answer or address to all three of them, but maybe which category do you want to pick? And just like give us some M and Ms so for us to remember and chew on.

Absolutely. So there’s a very technical term which is price elasticity. The economist term doesn’t really matter, but what it tells you is when you increase the price, how does the demand react? Right. So usually people think, okay, I increase the price, I decrease the number of people that want to buy this. That’s logical. That’s also completely untrue for most of your audience because it doesn’t work that way, because it responds not you increase the price for 20% and you lose about 20% of people. Absolutely not. Why? Well, for the same reason that you don’t really see that in medicine, right? If you need some meds and you increase it for 20%, unfortunately, what can people do? Nothing. Just continue buying. Right. So why is expertise not a commodity? Because people are very different. So I can’t say, you know, I don’t need Adam, you know, yeah, he’s a developer, I know a developer. My nephew is a developer. He can do the same things. No, he cannot. No, he cannot. So you need specialists and you can’t find them around the corner and you can’t really tell which one is good and which one is bad.

And all that simply creates a different situation. So what usually happens is when people like this increase their price, they actually increase the number of people that want to buy from them. And this sounds very counterintuitive, but I’ll explain and it will only take me another minute, so just a second. So when, let’s say my back hurts, I’ll just walk more, right? I’ll get a dog. No, I won’t. And then one morning I can’t get up from my bed, it hurts so much, right then I don’t want the friendly priced chiropractor. I want the best one that my money can buy now. So it’s extremely dangerous to be a friendly priced expert. Nobody wants that. If I don’t have a problem, I don’t want an expert. Maybe I want a pair of hands. I’m not willing to pay expert prices for that. But if I have a problem and I need an expert. I need somebody who is reassuringly expensive, not suspiciously cheap. So this effect, along with the price in elasticity, creates a reality that people are not ready for. And it’s always gratifying to see that again and again and again. People try it out and say, this is magic.

No, it’s not. It’s economics. But nobody teaches you these things. We are only usually taught to be employed, not self employed. Right? And this is what I want to shout from the rooftops. The ugly duckling fable, right? You people are not ducks, you’re swans. The rules for pricing that we get taught, which are completely correct for Coca Cola, which are completely correct for cancer tuna and this and that, are not correct for expert services. Those are commodities or ducks. You guys are swans.

Thank you so much. And this is very helpful. I like how you summarize this. It’s true. It is definitely also to our knowledge that we could have price pot intelligence very differently. We could not apply any human touch to it, but it’s so important for the quality and then that, you know, the genuine desire to learn about their businesses, the topics that they care about, is really the silver lining. So, Adam, before, we like I really.

Like the human curated, because I think that’s going to be people talk about AI all of the time, but human curated, I think that’s a layer on top that we don’t really hear about often. So.

Yeah, we’re proud of it. We’re not 100% automated, but AI does a lot of the work and then the final touch is irreplaceable. So, Adam, before we part ways for today’s livestream, any wisdom, advice, related zoom, related to Pi that you want to share?

Sure. So, as we said before, in case someone’s joining us a little bit late, please send us your content because you can see our hearts are in the right place. You might even believe that it socalled works, but will it work for you? You’re the only one who can judge that. We really look forward to proving it. So if you’re a podcast or YouTube or webinar host, if you’ve got audio or video content, send us half an hour. Send us an hour. We’ll send you back the results and then you can judge. And we’re really kind of psyched to do that, to show improvement for you.

Yeah, absolutely. I think that’s a big difference. And most of the lot of the tools backed by VC and all these big investors, you go to their website, you have a general support inbox. But when you email us, you’re really emailing Adam and myself, and I hope Phillips could be on our team one day and help us reach more people. But you’re reaching an actual person who cares about you, your content. And having been I have been a creator for over eight years onto my 9th year. I know it’s not trivial in retrospect, you’re like, oh, I did this. It wasn’t perfect. Whatever. I was silly. That was my best video. No, you actually put a lot of your heart and soul into what you created, and it’s going to resonate with people. And there’s just that extra layer of knowledge and care that can really show you that you can turn your content into a business. But first you have to understand what it is, what you talked about, how they actually connect with the opportunities are. With that said, I just want to thank everybody for watching this stream and we hope to return with more evidence, stories, use cases and all that jazz.

Thank you so much, guys, and goodbye, live audience. We’ll see you next time you guys on The Wave.