Bobby Parrish: YouTube Entrepreneur, Not An Overnight Success

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About Our Guest

Bobby Parrish is the owner and creator of FlavCity. He and his wife produce weekly videos on the FlavCity YouTube channel and daily recipes on FacebookInstagram.

He is "Out to prove that home cooks can be rock stars in the kitchen and you don't have to be a chef to cook like one."

This episode may be for you if you are...

>> An online content creator (a blogger, podcaster, YouTuber, etc.) who are looking to up your game, monetize your work, find potential next steps in your success journey, seek inspirations in growing your brand, relate to another content creator and real tactics that work.

>> Looking to start something new on your own - but you aren't sure if you are good enough. We help you get rid of those excuses and quite your lizard brain.

>> A busy professional looking to change your eating habit and cook more at home, following recipes that are healthy, delicious and last for a week! #MealPrep  

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Show Notes

  • [08:00] How did FlavCity start? How did the name come about?
  • [12:00] What are your thoughts on content creation vs. earning money from your platform?
  • [16:00] What did you learn about growing your following/subscribers? What are some key takeaways
  • [20:00] What is meal prep? What is the concept behind it?
  • [22:00] How did your channel grow from 30,000 to 100,000 subscribers?
  • [24:00] How was your life and career like before YouTube?
  • [27:00] How did you get started with YouTube? How long have you been running FlavCity full time?
  • [30:00] What was your secret sauce to becoming sensational on YouTube?
  • [33:00] How do you work with your wife? What’s the dynamic when you work together?
  • [35:00] How did you meet your wife, and how did she decide to work with you on this project?
  • [36:00] What is the difference between the relaxed Bobby and the working Bobby?
  • [38:00] What are some of the highlights/projects for 2018?
  • [39:00] What are some of the current projects about?
  • [41:00] Do you practice a few times before making the meals on YouTube?
  • [42:00] How many days a week do you cook for YouTube?
  • [47:00] How did you meet so many famous cooks?
  • [48:00] What were you like when you were 10 years old?
  • [50:00] How do you check in with yourself and with your wife? How do you go about personal care?

Favorite Quotes

[12:00] Sometimes you see these stories about ‘overnight sensations’, and people think that’s how it should be for everyone. The reality is that it is a labor of love, and when you meet other creators, podcasters, vloggers, only very few people have had that overnight sensation. It’s a long game.

[18:00] In a world of a lot of noise and viral videos, it’s very hard to stay focus on your core. We need to find niches and subcultures. Cooking is too broad. We found meal prep. It’s something I believed in, and ever since we did that, our chart went straight up. Don’t think about going macro, because even going micro you’ll find millions of people interested in that.

[30:00] It doesn’t work that way. There is no secret sauce. You just have to go through the painful process. It’s a business and it’s very painful.

[38:00] When people tell me now that they can’t do something or they don’t know how, that’s just an excuse. In today’s world there’s no excuse not to do anything anymore. You can literally do whatever you want on the internet.