AI Content Disclaimers for ChatGPT & More: Templates and Best Practices (2026 Ready)
When I first wrote this article back in 2023, it quickly became one of the most popular articles we had published on Feisworld. Now in 2025, AI tools have gone from being the new shiny objects to a core part of our creator toolkits. Whether you’re drafting articles with ChatGPT, brainstorming with Claude, or creating visuals with Midjourney, AI is everywhere.
It’s no different here at Feisworld, where we use AI to ideate blog articles and videos, but we always ensure a human (aka my producer German and I) is in the loop to develop, edit, and review the final output.
But with this incredible new power comes a new set of questions.
- How do we stay transparent with our audience?
- How do we use these tools responsibly, without losing the trust we’ve worked so hard to build?
If you’re a content creator like me, you’ve probably asked yourself these same questions. As the lines between human-created and AI-assisted content blur, one thing has become crystal clear: we need to talk about disclaimers. They aren’t just a footnote anymore. They’re a key part of building an honest relationship with our readers, followers, and clients.
In this updated guide for 2025, I’m sharing what I’ve learned, along with a number of updated disclaimer templates for every content format, from websites and articles to podcasts and videos. There’s also a downloadable Google Document at the bottom. Feel free to grab them, tweak them, and make them your own. Let’s figure this out together!
Important
Nothing on this website is legal advice and no attorney-client relationship is formed by purchasing or viewing a contract template. If you have a specific problem and need legal advice, contact a licensed attorney.
Disclaimer for the disclaimer template: I’m using ChatGPT and Google Gemini to provide some templates as thought-starters. 🙂
Why You Need AI Content Disclaimers in 2025 (FTC & EU Guidelines)
You’ve probably just used an AI tool to outline your latest article, or maybe to create a thumbnail. The content is great, but a nagging question remains: Should I tell my audience I used AI?
The short answer is a resounding YES. Transparency isn’t just about good ethics, it’s good business.
From a regulatory standpoint, government bodies like the EU (with its AI Act) and the FTC in the United States are reinforcing the need for transparency from all businesses. This makes it essential for us as creators and business owners to be aware of these guidelines and prepare ahead. The question isn’t if you need to disclose, but how.
The “Two-Pronged” Approach to AI Disclaimers
To simplify, here’s the core strategy we recommend: a two-pronged approach to AI disclaimers.
- The Website-Wide Policy: A detailed, one-time setup on a dedicated “AI Policy” or “Disclaimer” page. This explains your overall philosophy on using AI.
- The In-Content Notice: A quick, simple disclosure on every piece of AI-assisted content you create. This provides immediate context for the reader.
This approach helps cover all your bases, letting your visitors and customers know how your content is created, no matter how they find you.
Quick-Copy Templates to Get You Started
Here are the quick-copy templates you can use for a blog post, video description, or content specifically generated by ChatGPT.
For a Blog Post (Simple Version):
AI Disclosure: This article was created with the assistance of AI tools for research and drafting. It was reviewed, edited, and fact-checked by our human editorial team before publication.
For a Video Description:
AI in this Video: The script for this video was drafted with the help of artificial intelligence and was reviewed and fact-checked by our human production team.
ChatGPT Disclaimer Template
Many users specifically look for a disclaimer when using content from ChatGPT. While the general templates work, you can use this slightly more specific version for content heavily reliant on ChatGPT’s output:
Disclaimer: This content was developed with the assistance of OpenAI’s ChatGPT. While the information was guided and reviewed by a human editor, the initial draft was generated by an AI model. Please verify any critical information.
The “AI-Free” Disclaimer: How to State Your Content is Human-Made
In a world full of AI, proving your content is 100% human-created can be a unique selling point. If you don’t use generative AI in your creative process, you should say so! This builds a different kind of trust with your audience. Here are some ‘No AI’ disclaimer examples:
Simple Version (for an article footer):
AI-Free Content: Every article on this website is 100% written, edited, and fact-checked by our human team.
Badge/Footer Version (for a website-wide notice):
Proudly Human-Made. We do not use generative AI for our content creation.
Detailed Policy Version (for an About or Policy page):
Our Content Guarantee: All content published here is the original work of our human authors and editors. We believe in the value of human creativity and expertise and do not use artificial intelligence to generate articles, scripts, or images.
AI Disclaimers for Every Content Format
AI is being integrated into almost every part of the creative process. Here’s how to handle disclaimers for different types of content, with specific templates for each.
AI Image Disclaimer (for Midjourney, DALL-E)
For visuals created with tools like Midjourney or DALL-E, clarity is crucial. You can place this in the image caption or at the bottom of the article.
Image Credit: The images in this article were generated using AI tools (e.g., Midjourney) based on creative prompts from our team and may not be literal representations of real people or places.
AI Video Disclaimer (for HeyGen, Synthesia)
Whether you’re using an AI avatar or AI-generated b-roll, a notice in your video description or a brief text overlay is a must.
About this Video: This video was created using AI tools. The script was assisted by AI, and the visuals/avatar were generated by [Tool Name, e.g., HeyGen]. A human producer oversaw the entire process to ensure accuracy and quality.
AI Chatbot Disclaimer
If you have an AI chatbot on your site, its limitations must be clear from the first interaction. This should appear in the chat window.
AI Assistant: I’m an AI assistant here to help. I can answer questions about our products and services, but please be aware that I may make mistakes. For critical issues, please contact a human team member.
AI Disclaimer for Books or a Thesis
For academic or long-form published work, transparency is part of academic integrity. This can be included in the preface or acknowledgments section.
Author’s Note on AI Usage: During the research and drafting process of this book/thesis, generative AI tools were used for brainstorming, literature review summaries, and initial outlining. All final content, analysis, and conclusions are the original work of the author and have been independently verified.
Frequently Asked Questions about AI Disclaimers
Do I legally need an AI disclaimer?
While specific laws are still evolving rapidly, regulatory bodies like the FTC in the U.S. and the framers of the EU AI Act are emphasizing transparency. Using a disclaimer is a critical best practice to maintain audience trust and can help mitigate legal risks related to misinformation. It is not, however, a substitute for professional legal advice.
What about FTC guidelines for AI content?
The FTC requires clear disclosure for endorsements, advertising, and any claims made. If you use AI to generate reviews, product descriptions, or other persuasive content, you must ensure it is truthful and not misleading. A disclaimer helps clarify the content’s origin, which aligns with the FTC’s core principles of transparency and fairness.
Is there an AI disclaimer generator?
While some tools may offer to generate a generic disclaimer, we recommend using a well-thought-out template (like the ones in this guide) and customizing it. A generator cannot understand the specific context of how you use AI in your workflow. A tailored disclaimer that accurately reflects your process is always more transparent and trustworthy.
Where should I place the disclaimer?
For maximum visibility, place it where your audience will see it before they consume the content.
– For blog posts:Â A brief notice at the very top or bottom of the article.
– For videos:Â At the top of the video description and/or as a brief text card at the beginning of the video.
– For images:Â In the caption or an appendix at the end of the post.
– For your website:Â A detailed policy in your footer, linked to from an “AI Policy” or “Editorial Guidelines” page.-
Conclusion: Transparency is the Future
Implementing AI disclaimers might feel like an extra step, but it’s an essential one for building a sustainable brand in the age of AI. A well-written disclaimer shows you’re acting in good faith. It manages audience expectations and reinforces your commitment to quality and honesty. While not a magic legal shield, it’s a vital part of a responsible and forward-thinking content strategy.
This isn’t about being afraid of AI; it’s about using it responsibly. By being open about our process, we empower our audience and strengthen the trust they place in us. That’s a foundation that no algorithm can replicate.
What are your thoughts on AI disclaimers? Have you started using them on your own channels? Let’s continue the conversation in the comments below
