Jaron Lukas

Jaron Lukas (@JaronLukasXYZ): From serial entrepreneur to founding @yumwoof (#338)

ByFei Wu Reading Time: 1 minute

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Our guest today: Jaron Lukas

Jaron Lukas (@JaronLukasXYZ) is CEO and founder of the non-GMO dog food brand yumwoof! Their premium air-dried food is personalized for every dog’s breed—driven by data analytics and 250 clinical studies. Previously, Jaron founded VC-backed Coinsetter, which he sold in 2016. He also worked for J.P. Morgan and graduated from Rice University on the Presidents Honor Roll. Besides dog nutrition, he’s passionate about history, biochemistry and daily meditation.

Check out yumwoof! and get the most delicious and healthiest food for your dog.

Currently yumwoof! is offering a special 50% off your 7-day trial offer.

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Founder, CEO

Fei Wu is the founder of Feisworld Media, a digital content agency specializing in AI strategy, video production, and podcasting. As the host of the Feisworld Podcast (400+ episodes), she's interviewed industry leaders including Seth Godin, Mark Cuban, Steve Wozniak, and Arianna Huffington. Her work has been featured in Forbes, Harvard Business Review, and CNET. Fei helps B2B brands become more discoverable through authentic storytelling and AI-optimized content. Based in Massachusetts, she's passionate about technology, entrepreneurship, and human connection.