Paige Brunton

Paige Brunton: SquareSpace Designer for Female Entrepreneurs (#150)

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Our guest today: Paige Brunton

Paige Brunton is still in her early 20s. She runs the site PaigeBrunton.com that helps female creative entrepreneurs build their websites using SquareSpace.

I also used SquareSpace to build my website feisworld.com and numerous other client sites as part of Feisworld’s Marketing Service Offerings.

While building my consulting business, I found my tribe of mentors – and Paige is one of them. 

So this episode is for you if you are…

  • Looking to build a new website or upgrade the one you have – using a simple, all in one solution with a 24X7 support such as SquareSpace (I’m not an affiliate!)
  • You are contemplating how you might be able to monetize your skills online

When we were recording the episode, Paige was enjoying herself in Southeast Asia and working on her first online course. 

New Announcement! Feisworld is in process of a beta launch for our first online course in June 2018 called Reaching Billions click here to learn more.

Show Notes

  • [04:00] What’s a short version of where you’ve been since college?
  • [05:00] Do you remember when you had your first client?
  • [07:00] How did you start in the ‘entrepreneur’ world? How difficult is it to do it abroad, in Germany?
  • [08:00] Can you share your lessons about the tough times? What triggered your bad moments and how did you overcome them?
  • [10:00] When did you start to feel comfortable with yourself as an entrepreneur, and offering your services?
  • [11:00] How do you do to ‘measure’ yourself? To know if you are on the right path in your business, or in a particular project?
  • [13:00] How do you usually introduce yourself?
  • [14:00] How is your online course coming along? What is it about?
  • [16:00] How do you approach blogging? How do you schedule the posts to always have content ready to release?
  • [17:00] How much in advance do you usually write your posts?
  • [18:00] What are some of the tools you use to keep track of the topics, resources, etc?
  • [19:00] What is your course about? Who’s your target audience?
  • [20:00] What are some of the lessons you’ve learned about client conversion? Which of them are intuitive vs. counter-intuitive
  • [22:00] What’s your ideal client? What do you like the most about working with clients like that, and what do you struggle with?
  • [26:00] How did you convert some of your clients? Where were they before they were your clients?
  • [29:00] What are some of the plans for the future and your future product structure?
  • [31:00] How long have you been exploring YouTube?
  • [34:00] Do you envision different packages for your online courses?

Transcript

Paige Brunton SquareSpace Designer for Female Entrepreneurs.m4a: Audio automatically transcribed by Sonix

Paige Brunton SquareSpace Designer for Female Entrepreneurs.m4a: this m4a audio file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Fei Wu:
Hey. Hello. How are you? This is a show for everyone else. Instead of going after Top 1% of the world. We dedicate this podcast to celebrate the lives of the unsung heroes and self-made artists. Hey podcast listeners, it's your host, Fei Wu and welcome to Feisworld podcast. Here's something new. I want to introduce you the listeners, to a few new facts about podcast. Actually, I'll talk about one of them at the time. First of all, did you know as of 2018, Apple Podcasts now features more than 500,000 active podcasts, including content in more than 100 languages? Pretty amazing. So welcome to a brand new episode today. I welcome Paige Brunton, who is in her early twenties. Oh my God. I found out about this during the recording. She runs the site called Paige Brunton dot com that helps people build their website using Squarespace. How did I find her? Easy. I use Squarespace all the time, including building my own website, Face WorldCom and numerous other client sites as part of Feisworld marketing offerings. Along the way, I found my tribe of mentors and pages. One of them, she writes beautifully, and her content is very high quality and to the point. As someone who's been working in digital marketing for over a decade, I am not shy to admit that Paige taught me a lot. So this episode is for you. If you are looking to build a new site or upgrade the one that you have using a simple all in one solution with a 24 seven support such as Squarespace.

Fei Wu:
By the way, I am not an affiliate of Squarespace. This is purely my takeaway. Working on so many projects. Secondly, if you're contemplating how you might be able to monetize your skills online page and I dive really deep into the process, this is not a make money fast scheme sort of conversation. While we recorded the episode, Petra was enjoying herself and working super hard in Southeast Asia at the same time. Yup. She literally separated herself from the day to day life to focus on launching her first online course. Speaking of online course, Feisworld is in the process of Beta Launch, our very first online course in June 2018 called Reaching Billions, which is a course to help launch your show, your podcast in China. So if you or someone else you know are interested in learning more, please visit face WorldCom for a course to sign up and you'll be the first to know when the course comes out. Without further ado, please welcome Paige Brunton to the Feisworld Podcast. What makes me so excited to be talking to people like yourself is that you know exactly how to launch a project or a product. You know how much work that goes into not just writing, even though it's a big part of it, but everything else that could go wrong. And I think you really appreciate that process. It's very different than, you know, talking to people who have never done it before, but all they have ever done is sitting in meetings and criticize other people's work.

Paige Brunton:
Yeah.

Fei Wu:
I actually asked a question before we had some audio. You've been you're very young and you have your own business. You're a location independent, which is a trending topic on Feisworld Podcast. It's so cool. People don't know how to do it. But give me give us like maybe a shorter version of where you've been since college, perhaps. Yeah.

Paige Brunton:
So it actually all starts outside of college, so that's actually a good place to start. So I was doing a master's degree, not in website design or entrepreneurship or anything related to that. My degree is completely unrelated. And then I had started a travel blog and really loved designing my website. I found Squarespace and I just thought it was so much fun to give my website a constant facelift. And so I was constantly redoing the thing, which is horrible for brand recognition. And so I decided to, well, I would have liked to become a website designer, but I had absolutely no idea how to start or I had no experience really, like other than my own personal websites. So I was on a field trip with one of my classes for my degree, and we had to go visit this nonprofit and talk to them about some of their major issues they were facing and then come up with some solutions for them. And one of their big problems was their website and they were super embarrassed to market themselves and to send people to their website. And they just tried to avoid having people go to it. But they were just really struggling with marketing. They were sort of embarrassed. They didn't want to do anything marketing because they didn't know where to start or sorry, I didn't want to send anyone to their website. So I was like, Oh, well, actually I can help you with that. And so the first project that I did was for a nonprofit, and I did their site completely for free. And that's when I had, I guess, my first client project, the first thing to add to my portfolio.

Fei Wu:
That's when you were still in college. This whole thing happened. Wow. Do you do you remember what what time and towards graduation or at the beginning of. Yeah.

Paige Brunton:
So it was first year of my master's and I think like May, April, May ish. And then I still had like the second year to go. So the business was built like the initial foundation, I guess you could say, started actually when I was still in school. And then it wasn't until I graduated, took a few months figuring out what to do with my life, sort of petrified by the idea of going full time and fully supporting myself after graduation. My boyfriend is German, so I moved to Germany. That's why I'm in Germany.

Fei Wu:
And was then.

Paige Brunton:
Yeah. So yeah, I spent a few months just figuring out I really wanted to take my business full time, but I wasn't confident that it was maybe going to be possible for it to actually support me full time. And just because of visa restrictions, I either had to get a job for someone else or I had to get a different visa and work for myself. And I didn't have the option to like fall back on one or the other and to fall back on, Oh, well, if it doesn't work, that I could just go like go to the local bar and get a job. I wasn't able to do that. So like had to be if I decided to go full time. So I decided to go full time in January of last year. So I've been at it just like full time, a bit over a year. But the business has been around, I guess for like three.

Fei Wu:
Wow. Where did you graduate exactly?

Paige Brunton:
20. What is it out? It's 2018. 2016.

Fei Wu:
Wow. When I had no idea. This is a lot of clarification for the timeline. So it's only been a year and a half, basically.

Paige Brunton:
Yeah, a year and a month full time. But three years, like getting the foundation really like set and figuring out what I was doing and doing.

Fei Wu:
So that's interesting. I had a not so similar experience, but I went to Northeastern in Boston, were known for the co-op program. So by the time I graduated, I had all these things on my resume that many of my peers didn't. So that was my leg up. And it was important because I had a reverse visa problem because I was I'm a Chinese citizen, so I couldn't really work at a lot of jobs on campus. And yeah, and I couldn't really just grab a job after college, which is really quite fascinating. So you had the same thing, but in Germany, because you couldn't just work for anybody else. Entrepreneurship is not only is the only option.

Paige Brunton:
Yeah, I could have I could have gotten the visa that would have allowed me to work for someone else. But I had to choose, like I had to choose myself or I had to choose working for someone else. So I, like, could have done either, but I had to make that decision. And so there was really no like safety net, I guess. And I think that's one of the ways that maybe it forces you to be successful because when things got really tough and I was like, Oh, I just want to go get a job I like. Just had to keep going.

Fei Wu:
When Tell us about the tough times, because that's such so interesting. I think a lot of entrepreneurs are not they're not afraid to talk about the downtime, the low sort of the low point. Do you remember what trigger did, what time it was and why and how you overcame that?

Paige Brunton:
So the very first I tried to go full time, like August, September or something like that, and. Mentally, I wasn't ready, so I went to go full time. And then I just sat inside every single day. Just felt like I needed to be working. I was just, oh, my God, I need to be working. I just felt like I was in this on this hamster wheel. It was so stressful. And I just was doubting myself the entire time. Like, what if I don't make any money? And what if no one hires me and where am I going to get my next client from? And I was just having a little mental freakout for like two weeks straight and then just couldn't do it. And so then actually like then retried again in that January. And that time I was like, I need to get my mindset in line because that was the thing that was destroying me, was just like the mental struggle and also just the fact that I never left the house. So I would like went, joined a co-working space, got myself out of the house every single day, actually got dressed and got decently for the day. And I focus so much on like every single morning I wrote out what my goals were. I wrote I was thankful for. I like noticed the things that were going well and that I was appreciative in my life. I read all the like development books. I absolutely suggest them to other entrepreneurs on my website. There's a tools page, and so I have a list of books which I've read which helps so much in that time. So yeah, just really working on myself and keeping my mindset positive was vital to me actually being able to like, stay full time.

Fei Wu:
Wow. So you didn't quite feel the ground underneath you until we're talking about maybe just a year ago when things start to kind of fall into place, when you start to feel comfortable, sort of feel like, you know, what you were doing.

Paige Brunton:
Yeah, just it wasn't even I knew what I was doing and I knew what my business was, but I just wasn't able to, like, stay in a I don't know, I was just too busy having a mental freakout to actually, like, be productive maybe.

Fei Wu:
Right. So, you know, that's I think we all freak out. We're all sometimes are our own worst enemies and we think about things that nobody else really think about or care about for you. What are some of the measures of you kind of either doubting yourself or think that, okay, I may be on the right path? Like what are some of the things that you think about?

Paige Brunton:
So previously the things that I would think about was if I launched something, no one would be interested. If I sent out an email to my email list, I would get no responses or no interaction or no one would take action on what I wanted people to do. Just looking at the comparison game of looking at other entrepreneurs and being like, Oh, they have it so together and they are doing so well and everything. And so I had to remind myself, like, it's probably not as perfect as everyone's making it out to be. So yeah, having to stop myself from comparing myself to other people was definitely a major thing. And one of the things which I found the most helpful this is funny. Sometimes you'll compare yourself, you'll compare like my one year to someone's six years and said, I feel terrible about myself. And it's like, No, but they're six years ahead of me. Like, how could I even possibly dream of being there? That's so unrealistic. And so I would go, If there was someone who I was comparing myself to, I'd go to. I think it's like Wayback Machine. If you Google it, you can see their website from what it was back in the day. If you search like Maries for Leo's website from like ten years ago, it's horrible. And I mean she's amazing, but we all had to start somewhere. And so I think that's a major, major thing.

Fei Wu:
That I Wayback Machine is highly recommended. Not only I use it to kind of retrieve some of the information that it's just simply gone. But like you said, I never thought about using it as almost like a psychological measurement and tool because I did go back to Tim Ferriss website from even just I mean, not that many years ago, like 3 to 5 years ago, and it looked like a basic HTML website that anybody without experience could build. So that's that's super smart. Yeah. So you mentioned that now you live in Bali. Before you lived in Germany. Everything you do comes across as being very clear and very straightforward. And the reason is when I saw your writing and your approach, it just instantly resonated with me, but not in the sense of a Fortune 100 type of spiel. And but it's in a very organic. Some parts of it is feminine and just very approachable, very There's a lot of empathy in your writing. So that was what I really liked the most about your work. But how do you go about if you go to a bar or somewhere right now, how do you go about introducing yourself like page? What does what is that you do?

Paige Brunton:
I hate doing that.

Fei Wu:
Yeah. Somebody asks.

Paige Brunton:
The worst though. What I'm doing is slightly changing. So because I've also been creating content that most people wouldn't understand the term content creator and just think that's not. I don't know.

Fei Wu:
Oh, that's totally native to me. Yeah, right.

Paige Brunton:
Traitor. I don't really say that to like other non entrepreneur people because they probably would have no idea what I'm talking about. Say, I would say I'm a Squarespace website design. Or also if they know what I'm even talking about, I'll say. Content Creator. I will soon be an online educator. I'm coming out with a course and building it currently, so that's fun.

Fei Wu:
So let's talk about being an online educator because I sort of see that coming through your work loudly and clearly. So tell me more about what you're doing there.

Paige Brunton:
Yeah, so I for the past year decided that the way I was going to market my business was going to be to blog consistently. And so I've done so I blog two days a week for the past year and a bit. So that's been fabulous in helping my Google rank and also just to attract an audience and then grow and email us so that I can't tell you how happy I am that I did that. And yeah, so I built the blog and then now I found a new problem. So many people are reading it, so many people are asking me questions. I don't have enough time for all the booking inquiries that I'm getting to actually as one person do them all. So then of course, I need to decide, do I want to become an agency? Do I want to be bringing on other designers and managing people, or do I want to just raise pricing or do I just want to choose the clients which I feel like I'm the best fit for? Or do I want to do something which is like a one to many situation? Because up until now I've only been doing one on one services and I definitely want to get into doing one too many so I can actually serve these people properly who are reading the blog and on my email list and everything. Now that's where I'm going. Instead of going like agency style, I'm going to start creating products that I can create them once and then be serving many people down the line.

Fei Wu:
Hi there. This is Fei Wu and you are listening to the Feisworld podcast. Today on the show, I'm joined by Paige Brenton, a Squarespace web designer, helping girls just like her build clean and modern website. At the same time, she helps them take their businesses to the next level of success. You know, I honestly don't even remember the first article I read from your website. And your website left me with such a like a refreshing, thoughtful impression. So I wonder, you know, when you look back to the first few blog posts you wrote in terms of the content, your own confidence, the value you're providing, like tell me maybe today, as a fairly seasoned and successful blogger, what do you how do you approach your article like to be written this week or next week?

Paige Brunton:
Yeah. Yeah. So in terms of actually making sure that I get the content out on time, I make sure that I'm always writing my blog posts in advance. So I generally, my goal is to always have three scheduled and ready to go. So I plan my content calendar. I generally plan out a month at a time and then set those dates in my asana. And then just as the day comes, it's on my to do list for the day. And then I start writing out my blog post process for that. It depends on the blog post. So I guess sometimes like I'm giving an informational blog post or like how I do things super easy to write. I mean, they can just come out so quickly and easily If I'm doing things like I need to be creating tutorials or tech things or taking screenshots of a certain process and that's obviously a little bit different. But yeah, the major thing which I do to make sure that my content is going out professionally and consistently is to do the things in advance and just have them scheduled. Especially because if you're traveling often, as I do, then it needs to be done in advance because there is no way otherwise that I would be able to stay consistent.

Fei Wu:
Like how much in advance do you usually do them? A few days, a few weeks.

Paige Brunton:
A week and a half. So I post every Tuesday and Thursday. I write every Tuesday and Thursday, but I generally always have three in there. It's been useful to always have three, so I write them a week and a half in advance.

Fei Wu:
So you must have a list. What app do you use or kind of keep track of the topics? And yeah.

Paige Brunton:
I used to use a physical planner and realized that I should stop being such an old person and get on something more advanced. I don't know, modern. So I started using Asana this past year and I love it. It's so great. You can do all the things in there. So I have a project which is blog post ideas. So as I get an idea, I just write them in. And then for the content calendar, I have another project and that is just like blog, editorial, calendar. And then I just set that up calendar view and I will place the ideas from the blog post ideas onto that content calendar.

Fei Wu:
So yeah, so my follow up is so, so what are some of the questions people do ask you coming out of these blog posts? You put in so much of your heart and soul into? And what is this course about? Like who? People listening, maybe your audience right now.

Paige Brunton:
So my course is going to be focused. So I'm a Squarespace website designer. My course is going to be how to create a Squarespace website specifically for creative entrepreneurs, not just creating the website though, but actually how do we get this thing to convert the people who are on your website into your clients and subscribers? That's what I personally think is like super important, and subscribers and clients followers are great, but I don't focus so much on them. They don't tend to move the needle as much. I found so specifically for creative entrepreneurs, the ones who are either just getting started in business, maybe they've had a website before and they just don't love it. So we're going into all the things of like how to use Squarespace, all the design, best practices and everything. But we're also really placing a huge focus on making sure your website actually works for you and is being your best marketing employee that you don't pay, but that's working for you. 24 seven because yeah, they'll avoid sending people to their website and would rather just talk to them in person. And I'm like, no, that's, that's so you could serve. So again, like, just like I'm having issues of I can only serve so many people. Same thing you can only serve so many people if you can make your website truly reflect your business like perfectly that you're not embarrassed to send people to it and that it's actually conveying your message and giving all the important details about working with you. It can suddenly be doing this massive job for you and it's going to make your life so much easier. So that's what the course is about.

Fei Wu:
There are a lot of misconceptions about how to actually convert people to becoming leads, and then leads become actual clients and clients become returning clients. What are some of the things that you've learned you feel like? What are more straightforward versus what's more counterintuitive?

Paige Brunton:
Yeah, so one of the major things is people sort of start before, like at a stage a few steps down the line of what they should be. So the most important thing to do to actually get your website to convert people is to know exactly who you are talking to. So you really need to know your ideal client backwards and forwards, like become them and then create this website, every single aspect of it so that it appeals to them. And also just creating your services in a way that they are the perfect option, that it makes no sense to go with anyone else. So truly, even before you actually get to like the build of the website, knowing who you're talking to. Set your copy, your photos, your content. Everything is perfect for that person. So they land on it and go, Oh, this is exactly, exactly what I needed. Like. It makes no sense to go with anyone else.

Fei Wu:
Do you think your clients and I've seen a lot of your case studies and I try to envision imagine a lot of them are women. A lot of them are young. But and so I think it's a really interesting question and observation, because Tim Ferriss said one trick is to look through your own credit card statement and see how much money you know what you spend $5 on, $100 on. And et cetera. And the best, easiest way is to track people who are more or less like you. This doesn't mean that you can't have other personas. Like, I look at my clients on everybody who's quite like me. Some are drastically different. So how do you go? What's your you write about the avatar, the persona. What? What is that for the page studio?

Paige Brunton:
Yeah. So I took a long time to figure this one out. When I first started, when I was part time and still in my degree, I had no idea that this was remotely important. And yeah, it was only until I took B-school. B-school drove home the importance of how, how vital this is to do. And so I went through that ideal client avatar exercise in B-school three times because I, I wrote it and that I started making decisions based off like website and copy and stuff and then realized that I didn't really have the person nailed down as I thought I did. So yeah, it walked through the ideal client. So my ideal client now. So it's a creative female entrepreneur I don't love just personally working on like super corporate websites. So some more like boutique small feminine websites is just personally the design style and creative work that I like to work on. So it's generally female creative entrepreneurs. Specifically, I like working with people who run online businesses. Just because I'm able to provide. I feel like hopefully a lot of good information and just like my own experience in running an online business. So I have done websites for brick and mortar shops and everything, but I feel like I can get a really amazing connection with the women who are pretty similar to me. So that's the people are really especially love working with.

Fei Wu:
Wow. So what did you like most about working with these women? And I guess in a way, from a logistical or process point of view, like what did you struggle with?

Paige Brunton:
Well, the reason I love working with them is just when you meet someone who does what you do and sort of speaks your language, you just can have such amazing conversations. So it's not just purely business. Like it's not just we're going to choose this template, we're going to blah, blah, blah. We get to really sort of build a relationship at that time. And I think that is just such a pleasure, especially because I don't have any coworkers. Like my clients are the people who I get to chat with and hang out with. So it's really nice to be able to have these people who I really connect with and we really get each other. And then so clients specifically, I do things pretty differently than other web designers. I only take on one at a time, so that makes my life super simple and it also enables me to like, truly dedicate to this person when their email lands my inbox. That's my top priority. So I don't need to be splitting my time in my mind between like all these different clients at the same time. Then when it comes to actually like, how many emails do they send me down the line after a project is finished? I actually do super glad and I would definitely suggest this for any other web designers.

Paige Brunton:
I do a video screen chart call with them on the last day of our design period and we go through their website, the back end of their website. I basically give them a tour of it and I give them a tailored Squarespace lesson. So the benefit of that is that. Say they're going to be blogging. I cover the blogging platform in-depth. They're not going to be blogging. I don't even worry about it. Whatever they specifically need and anything that's different to their template, that's what I'm teaching them. And I can tailor it to their just like tech ability as well. And so because I do that, I make them fully confident to be able to actually update and edit the thing over time. So in terms of questions that I'm getting from clients of how do I do this or can you update this, it's so minimal, it's like one or two a year on average from a client.

Fei Wu:
Hi there. This is Fei Wu and you're listening to the Feisworld podcast. Today on the show, Paige Brunton, a Squarespace web designer, helping the girls just like her and take their business to the next level of success with a clean and modern website. So we're talking about attracting through having your own brand avatar. And you know, how actually how did you convert some of these clients? What is the process like? Where were they before they became your clients?

Paige Brunton:
Mm hmm. Now, people tend to find me through Google, so they search some sort of Squarespace help thing. So just an example. I had a client. Her name is Amy. She. She was possibly going to build her website herself, I think. And so she was searching for which Squarespace template to use. She came across one of my blog posts, which is a Squarespace template comparison chart. And then I think she probably ended up down the rabbit hole of all the other blog posts, downloaded an opt in gift. I thought, this girl clearly knows what she's doing. I'm just going to hire her to do it for me. Got in touch through the inquiry form on my website and then I took her on as project. And so that's generally how it happens now, is people were searching for some sort of information. I just had another inquiry the other day from Super Cool Vacation Destination in New Zealand, which is awesome. And same thing. He had gone to some of my master classes or found the replays on YouTube of sort of a four part series of building your Squarespace site. So he had used that just for like a personal project. And then he, I guess, is a manager of this vacation vacation destination. And so then he got in touch.

Fei Wu:
So I remember looking at your site, this may be six, seven months ago. And I was just thinking as you're talking through them, people's favorite question is the tiers of your product offerings and such. And I remember that page may have been updated by now is you had different things going on. You had a people can schedule a phone call. I know that's very time consuming and you also have let me do everything. I do remember there's in between one as well.

Paige Brunton:
Okay, It's changed now. I've had to change this. Unfortunately, I did have some options where I was doing like small tweaks on people's websites. I found that it wasn't making sense time wise for me. So I've had to do just especially with building this course. So my goal is now, instead of offering these like smaller individual services, I really need to that's not realistic time wise for me anymore. So I need to be able to offer sort of like a one to many thing there for the course. And so right now it's just I'm available for full two week website. So I took on one client at a time and build their whole website in two weeks. So right now it's just two week websites and then in the future the other option will be the course. And then I have some other product ideas down the line as well. So I did previously do smaller things for people, but unfortunately I'm not I'm not able to anymore.

Fei Wu:
No, I think that's very wise. That takes a lot of maturity to, to, to realize that and to make a changes in your work life starting. I mean, it's interesting to have the conversation now at the relatively beginning of 2018. What are some of your goals? You mentioned you didn't write them down. Is are you thinking about a mix of perhaps these full two week web design clients as well as online courses, or are you going to drop some of these individual?

Paige Brunton:
Yeah, so I do really enjoy getting to work one on one with clients. Again, even just for that social aspect of the fact that I don't have any coworkers. And so it's wonderful to be able to like really interact with people. And in the course the will I'm building in interaction like live Q&A calls one because I think it's important for the students. And two, I do really enjoy getting to actually like hang out and chat with people. So going forward, goals for 2018, grow the email list, continue growing the blog, The things that are working I'm just continuing with definitely have increased income goals. I won't share specifically the number for that one. I don't know if I'm ready for that. I also really want to do things like a lot of people are interested in how I run my business, just like the tools and system and organization. Because when you're building your own business, you don't have a clue where to start. With the organization of everything. There's a lot of tools and resources that I use. And so when talking to my clients, they'll say, Oh, which email list, what's the best and appointment scheduler and all these things. And I have so many recommendations. So I definitely like to be making full use of that by getting better at affiliate marketing. Affiliate marketing will also be a focus next year as well.

Fei Wu:
Wow, this is super fun. And there clearly that you've gone through so much of it. And it's interesting whenever you try something new or when you write a blog post, just the type of feedback that you're gathering and makes you so much smarter because your readers and clients are thinking about things honestly, like neither one of us is probably thinking about. And for for you to problem solve and triage and work around it and hack it, you just become infinitely better at what you do. So I definitely want to focus on the last 5 minutes, 10 minutes or so on the courses. And I realize that I've seen you on YouTube. How long have you been playing and kind of recording videos on YouTube and promoting yourself that way?

Paige Brunton:
Not. That long. Youtube is it's one of those things everyone knows. We've been doing everything online for any amount of time. That video is the future and we need to get on it. And so, yeah, but it is a lot of work to create content like video content. Oh my God. Just even the fact that when I go to read a blog post, I can do it from bed looking terrible. If I need to create a video, I need to actually like get dressed, have decent lighting and like, so just a lot more effort. So one of the things which I decided last year that I wanted to do before the end of the year was I wanted to get familiar with hosting webinars, just sort of like dip my toes in and just sort of get familiar with doing it because I know I had an idea that I was maybe going to be launching a course. And I of course webinars are a big part of launch, so I didn't want my first webinar to be one where I'm selling something and to just, I don't know, yeah, one where I'm selling something. I've never even done a webinar before. So I wanted to really like one, just find another way to provide value and to just sort of like get my toes wet with that. So last year I created a four part webinar series which is now up on YouTube, and then I had created just four blog posts that really did need a video aspect, like it was easier to explain something by video. I had created sort of like screenshot videos, so it was only in the past. Yeah. This past year that I actually even got started. Video is definitely one of those things which I hope to be focusing on in 2018 because I know that people, I mean, it's just easier to learn certain things depending on what the topic is, easier to learn over video.

Fei Wu:
So wow, cool. So in terms of the format for the course, I first of all, when is it launching approximately is launching this year We're.

Paige Brunton:
Going to be in the month of March.

Fei Wu:
So and have you figured out like all the details yet, the format of the, you know, the types of video you're going to touch on the categories and maybe even pricing, too?

Paige Brunton:
Definitely. Yeah. So what I did was it's my first time creating a course and I wanted to absolutely make sure that it was providing the best value and doing all the things correct because it was really a new area for me and I wanted to do it right the first time. Instead of creating this thing, realizing I should have done it a different way, and then having to completely recreate all the content again, like the next launch. I didn't want to do that. So I hired or joined an accelerator program with Mariah Cost from Entrepreneur. So she has been taking us through sort of like every single week these stages of preparing your course, which has been super helpful. And then so yeah, I've defined all my modules, I've defined all the lessons and the bonuses, created my sales page. Funny, she actually has you create the sales page before you create the course, which is actually pretty useful. I've found now that I've done it, sort of positioned it in the market of how it's different from the other couple. Not that many Squarespace courses out there. There is a few, but sort of positioned it differently from those.

Fei Wu:
Well in then people always say that there are different tiers of services, but is this kind of an intro course, meaning is a relatively affordable or do you have is it just the course itself or do you have a lot of like a VIP package?

Paige Brunton:
And so I'm considering doing like many courses in the future on like small specific topics like say, SEO for your Squarespace website. This one is going like beginning to end everything. So this I guess, is a larger, more comprehensive course. So the price will reflect that it's going to take a like time investment on the people, the students who are taking it, definitely. But it's going to lead to a website that you're going to be fully confident in.

Fei Wu:
So how long have you been working on this? It sounds like it's been a while.

Paige Brunton:
I had the idea last year, sort of like in my mind, it was being created last year. And then I've actually fully blocked myself out from beginning of January until the end of March to build and create this thing. So I'm spending three months of my life on this.

Fei Wu:
Oh, yeah, that's so cool. Oh, my God. Thank you so much. Paige. It's such a pleasure for you to join me this way. And I so look forward to all these things. And so, yeah, more excuses to go.

Paige Brunton:
For having me. I'm super excited to have been here, so thank you so much for inviting me.

Fei Wu:
You're so welcome, Paige. Hi there, It's me again. I want to thank you very much for listening to this episode, and I hope you were able to learn a few things. If you drill what you heard, it will be hugely helpful if you could subscribe to the Feisworld podcast. It literally takes seconds if you're on your mobile phone. Just search for Feisworld Podcast in the podcast app on iPhone or an Android app such as Podcast Addict and click subscribe. All new episodes will be delivered to you automatically. Thanks so much for your support.

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