Swimoutlet is the web’s most popular swim shop offering some of the best quality and affordable swimwear, yet not everyone knows about it (I know, that almost doesn’t make sense). At the same time, swimwear has gotten incredibly expensive as time goes on, even the New York Times has written about it, “priced around $250 and not $25, which is roughly the amount an adult woman spends on a swimsuit in the United States, according to the market research analysts at the NPD Group.”
If you haven’t heard of Swimoutlet, or if you haven’t used it for your swimming needs, this article is going to change your mind, hopefully for good, and help you save a ton of money for yourself and your family.
This article is also inspired by our recent installation of a Kayak pool. As a work-from-home full-time creator, I started prioritizing myself and self-care in recent years. Swimming has been a favorite activity of mine for decades, and I’m thrilled to share my learnings and favorite products with you.
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Top 5 reasons to shop Swimoutlet in 2023
1. Quality swimwear under $20 (seriously!)
One of the most important elements of swimwear is quality. Without quality, you can pay for the cheapest swimwear available and it’ll break and become unwearable in no time. But not all cheap swimwear should assume poor quality. At Swimoutlet, I’m constantly on the hunt for super sales, where I find quality and branded swimwear for under $20!
Check out their filter for size and price. Even with my own common size (S, M, or sizes 36/38), I can find a ton of options under $20 and plenty of styles and colors to choose from.
Swimoutlet’s Sporti brand is fantastic. I have many Sporti one-piece and two-piece suits that last for years. But it’s not just slightly off-brand swimwear, you will find plenty of Speedo, Nike and other big brand names with deep discounts.

2. Find the best 2-piece swimwear
As someone who swims twice daily during the summer previously at local gyms and later in our home pool, I’m in love with 2-piece swimwear. They are the most comfortable and convenient option for most women. You can put them on, and take them off with much less effort. From a style perspective, you can mix and match the tops and bottoms and easily create multiple outfits.

3. A huge variety of brands, sizes, and styles
There are 20 major brands to choose from.

and more sizes to consider including plus sizes, pregnancy fits and more.

Swimwear for different activities such as training, competition, fashion, lifeguard, aqua fitness, kids, and beachwear. It’s not one size fits all – you can choose the right swimwear for your specific needs.

4. Irresistible membership at only $4.99 a year
Swimoutlet prices are already unbeatable, yet their membership offers discounts on top of discounts.

For example, on top of already discounted sales items, you can get additional discounts as a member (see prices in blue as examples below). Member Price not only applies to swimwear but a wide variety of products available at Swimoutlet.

I have always been skeptical when it comes to memberships. Even at $4.99, I didn’t purchase their membership until very recently when we installed our Kayak pool in the backyard. You can make your money back with just one order. After selecting a few basic items, I saved $11 on a single purchase. Any additional rewards can be redeemed on future purchases. Swimoulet’s membership model makes sense! To join their membership, all you have to do is to opt-in when you make a purchase, and you can cancel it at any time.

5. Goggles, shampoo, skincare… so much more than swimwear
When I say shopping for all kinds of swim gear, I mean it! Check out the extensive category of goggles, caps, kickboards, personal care items, electronics, and more.

In previous posts I wrote about Haircare for Swimming: Best Products to Protect Your Hair (2023) and Skincare for Swimming: Best Products to Protect Your Skin (2023). Nearly every item discussed can also be purchased at Swimoulet for competitive prices, therefore making Swimoutlet a true one-stop shop for all your swimming needs.
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Conclusion: Is Swimoutlet Good?
If you are a swimming enthusiast like me and my family, buying quality swimwear and swimming products from regular stores and most online shops can really add up. With Swimoutlet, the purchasing process becomes much easier and more affordable. I hope you find this article helpful! If so, please share with your family and friends, so more people can enjoy swimming for years without breaking the bank.
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Written by
Fei WuFei Wu is the founder and CEO of Feisworld Media, a Massachusetts-based digital media company helping brands get discovered by people and by AI. An Adobe Global Ambassador and brand partner to ElevenLabs, Synthesia, and 50+ other tech and AI companies, she hosts the Feisworld Podcast (400+ episodes, 500K+ downloads — guests have included Seth Godin, Steve Wozniak, Chris Voss, and Arianna Huffington) and co-created the documentary Feisworld: Live Your Art on Amazon Prime. Fei writes for CNET, Lifehacker, and PCMag, and her work has been featured in Forbes, Harvard Business Review, and WIRED. She has been publishing on the internet since 2014 — long before AI discoverability had a name.
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