On February 5th, 2024, HeyGen announced its direct integration of AI avatars inside Adobe Express. This is a huge leap forward for both companies. We have previously written about HeyGen as one of the most promising AI avatar platforms, and we are a proud Adobe Express Global Ambassador to introduce more creators and small business owners to take advantage of easy online design tools and AI. It feels like a perfect partnership between the two.
Today, let’s take a first look at how to take advantage of HeyGen inside Adobe Express.
What is HeyGen?
HeyGen is an automated talking avatar generator that empowers your videos. With this online tool, creators and businesses can create a spokesperson in minutes for online training, explainer videos, e-commerce campaigns, etc.
What is Adobe Express?
Adobe Express is part of Adobe Creative Cloud. It is a cloud-based media creation application that makes it easy for anyone to create impressive social media graphics, promotional videos, and single-page websites. One of its great features is that it can be accessed from any device with online access. Learn more: Adobe Express: An AI Video Editor That You Need On Your Phone (2023)
How to get started with HeyGen and Adobe Express
Integrating Your HeyGen Account with Adobe Express
To get started, navigate to the HeyGen add-on within Adobe and add it. This allows you to either sign up for a new account or log in to an existing one. Once connected, you’ll have access to your HG account’s library of avatars and voices.
Note: if you are having trouble finding “Add-ons” or don’t see it as a menu option, copy and paste this link into your browser: https://new.express.adobe.com/new?category=addOns&addOnId=
Choose Your Adobe Template & Create Your Video
Select an Adobe template matching your video’s theme and style, and incorporate HeyGen Avatar videos for a unique and personalized touch.
Apply the Final Touches for a Flawless Video
Looking to seamlessly blend your video with your template? Try out Adobe’s video crop feature! This tool allows you to customize your video to any desired shape, offering the perfect finishing touch to your creative projects!
Wrap-up
There are so many use cases to consider with HeyGen and Adobe Express. Because of Adobe Express’ powerful and versatile design capabilities, creators and businesses no longer need to limit themselves to templates inside HeyGen. They can expand their imaginations for AI avatars beyond presentations, tutorials, and training. Instead, AI avatars can more easily enter social media content including Instagram reels, stories, LinkedIn videos, YouTube shorts, YouTube videos, TikTok videos, and more.
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Written by
Fei WuFei Wu is the founder and CEO of Feisworld Media, a Massachusetts-based digital media company helping brands get discovered by people and by AI. An Adobe Global Ambassador and brand partner to ElevenLabs, Synthesia, and 50+ other tech and AI companies, she hosts the Feisworld Podcast (400+ episodes, 500K+ downloads — guests have included Seth Godin, Steve Wozniak, Chris Voss, and Arianna Huffington) and co-created the documentary Feisworld: Live Your Art on Amazon Prime. Fei writes for CNET, Lifehacker, and PCMag, and her work has been featured in Forbes, Harvard Business Review, and WIRED. She has been publishing on the internet since 2014 — long before AI discoverability had a name.
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