LLC formation in 2024, for content creators in the digital era. Is it worth it?

LLC Formation for Entrepreneurs in 2024: Launch and Scale Your Online Business

At Feisworld, we’ve formed our LLC years ago, back in 2016. However, as an entrepreneur and content creator venturing into the world of online business, it wasn’t clear to me why to do it, how, or when. The prospect of forming a Limited Liability Company (LLC) was exciting but also daunting, and the benefits were not clear at all. It seemed like a lot of paperwork and I wasn’t sure, at that time, what my core business activity would be.

From the initial spark of an idea to the practicalities of setting up an online shop, every step is important. In this post, we’ll guide you through the process of leveraging LLC formation to not only launch your online business but also to scale it effectively, sharing from my own experiences and lessons learned along the way.

Keep in mind we also wrote several tutorials and posts about LLC formation, including companies that help you do it online like Tailor Brands and Doola. I include links to these posts below. We also have a dedicated series for entrepreneurs launching their first business on the Feisworld Podcast, make sure you don’t miss it out. Let’s dive in!

Understanding the Basics of LLC Formation

Before diving into the advantages of an LLC for your online business, let’s start with the fundamentals. A Limited Liability Company is a hybrid business entity that combines the limited liability protection of a corporation with the flexibility and tax benefits of a partnership or sole proprietorship. This means that as the owner of an LLC, your personal assets are shielded from business liabilities, providing a crucial layer of protection in case of lawsuits or debt obligations.

Forming an LLC involves several steps, including choosing a unique business name, filing articles of organization with the appropriate state agency, drafting an operating agreement outlining the structure and management of the company, and obtaining any necessary licenses or permits. While the process may seem daunting at first, the benefits far outweigh the initial paperwork and fees involved. One key aspect to consider is forming an LLC in Wyoming or some other beneficial state, which offers favorable tax laws and asset protection for business owners. We have ours in Massachussets, but we might be relocating due to benefits.

Protecting Your Personal Assets

This one was the main reason I kicked off Feisworld as an LLC. One of the most significant advantages of operating as an LLC is the limited liability protection it offers. As a sole proprietorship or general partnership, your personal assets are vulnerable in the event of legal action against your business. Creditors can go after your savings, investments, and even your home to satisfy business debts or legal judgments. However, by forming an LLC, you create a legal separation between your personal and business assets. This means that if your business is sued or faces financial difficulties, only the assets owned by the LLC are at risk, while your personal wealth remains safeguarded.

For online entrepreneurs like us, this protection is invaluable, especially in industries where legal risks are prevalent, such as e-commerce, digital services, or content creation. Whether you’re selling products, offering consulting services, or running a blog, the peace of mind knowing that your personal assets are shielded can allow you to focus on growing your business without constant worry about worst-case scenarios.

Tailor Brands is a great way to do LLC formation in the US

Tax Flexibility and Savings

Another compelling reason to me to choose an LLC structure was the flexibility it offers in terms of taxation. By default, an LLC is treated as a pass-through entity for tax purposes, meaning that profits and losses are reported on the owner’s personal tax return rather than at the entity level. This “flow-through” taxation allows you to avoid the double taxation that corporations often face, where profits are taxed at both the corporate and individual levels.

Furthermore, as the owner of an LLC (in this case myself, Fei Wu), you have the option to elect corporate taxation if it aligns better with your financial goals. Depending on your business’s income and expenses, choosing to be taxed as an S corporation or C corporation could result in significant tax savings. Additionally, LLCs offer flexibility in distributing profits to members, allowing you to tailor your tax strategy to maximize savings and reinvest in your business’s growth.

LLC Formation and Taxes. What's the deal for entrepreneurs?

Building Credibility and Professionalism

In the competitive landscape of online business, establishing credibility and professionalism is paramount to attracting customers and partners. Operating as an LLC lends legitimacy to your venture, signaling to clients, suppliers, and investors that you are serious about your business and committed to long-term success. Many individuals and companies prefer to engage with LLCs over unincorporated businesses due to the added layers of legal protection and transparency they provide.

Moreover, forming an LLC allows you to brand your business with a professional name and legally operate under that identity. This can be particularly advantageous for e-commerce entrepreneurs who rely on building a recognizable brand to differentiate themselves in crowded marketplaces. With an LLC, you can register your business name, secure domain names, and create a cohesive brand identity that resonates with your target audience.

We’ve worked with hundreds of big brands on sponsorship packages and deals, and it was very straightforward thanks to our LLC setup.

Streamlining Operations and Management

Beyond the legal and financial benefits, structuring your online business as an LLC can streamline operations and management, paving the way for scalability and growth. Unlike corporations, which are subject to strict governance requirements and formalities, LLCs offer greater flexibility in decision-making and organizational structure. You have the freedom to customize the management of your LLC to suit the needs and dynamics of your team.

For solopreneurs or small business owners, this means less administrative burden and more time to focus on core business activities. As your online venture expands, you can easily add members or managers to the LLC, delegate responsibilities, and adapt your operating agreement to accommodate changes in ownership or management structure. This agility is invaluable in the fast-paced world of e-commerce and digital entrepreneurship, where adaptability often determines success.

Attracting Investment and Partnerships

This one we haven’t explored as much yet, but we did for my mom’s business Xiang Li Art, as well as for some AI tools we’ve put together such as PodIntelligence. As an online business gains traction and seeks to scale, access to capital becomes essential for fueling growth and innovation. Operating as an LLC can enhance your ability to attract investment and form strategic partnerships with other businesses or investors. Unlike sole proprietorships or general partnerships, which may deter investors due to their unlimited liability exposure, LLCs offer a more attractive investment vehicle with built-in protections for stakeholders.

Additionally, many venture capitalists, angel investors, and lenders prefer to work with LLCs due to their flexible ownership structures and tax advantages. This of course depends on your business’ core activity and what you do, but by positioning it as an LLC from the outset, you signal to potential investors that you are committed to responsible governance and risk management, instilling confidence in the viability and scalability of your venture.

Brands we've worked with at Feisworld
Brands we’ve worked with at Feisworld, thanks to LLC formation

Steps to Forming an LLC for Your Online Business

Now that we’ve established the advantages of forming an LLC, let’s walk through the steps involved in setting one up for your online venture.

  • Choose a Name: Your LLC’s name is its identity, so choose wisely. Make sure it’s unique, memorable, and compliant with your state’s regulations. You’ll also want to check if the domain name is available for your business website.
  • File Articles of Organization: The Articles of Association officially registers your LLC with the state. It typically includes essential details such as the company name, address, registered agent, and management structure.
  • Appoint a Registered Agent: A registered agent is a designated individual or entity responsible for receiving legal documents on behalf of your LLC. This could be you, a trusted partner, or a professional service.
  • Draft an Operating Agreement: While not always required by law, an operating agreement is crucial for outlining the ownership structure, management responsibilities, profit distribution, and decision-making processes within your LLC.
  • Obtain Necessary Permits and Licenses: Depending on your industry and location, you may need specific permits or licenses to operate your online business legally. Research the requirements relevant to your niche and comply accordingly.
  • Open a Business Bank Account: To keep your personal and business finances separate and maintain the limited liability protection afforded by your LLC, it’s essential to open a dedicated business bank account. This account will be used to deposit business income, pay expenses, and conduct other financial transactions on behalf of your LLC. 

Practical Tips for Leveraging Your LLC to Scale Your Online Business

Now that your LLC is up and running, how can you leverage this structure to propel your online business to new heights? Here are some practical tips based on my own experiences and observations:

  • Invest in Professional Branding: Your brand is your promise to your customers, so invest time and resources in creating a strong and cohesive brand identity. From your logo and website design to your marketing materials and customer communications, strive for professionalism and consistency across the board. Remember, perception matters in the digital realm.
  • Prioritize Customer Experience: In the crowded landscape of online business, delivering exceptional customer experiences can set you apart from the competition. Take the time to understand your target audience’s needs, preferences, and pain points, and tailor your products, services, and interactions accordingly. Whether it’s through personalized messaging, responsive customer support, or hassle-free returns, prioritize building long-term relationships based on trust and satisfaction.
  • Embrace Digital Marketing Strategies: With the majority of consumers turning to the internet to discover, research, and purchase products and services, digital marketing has become indispensable for online businesses. Whether it’s search engine optimization (SEO), social media marketing, content marketing, or email campaigns, leverage the power of digital channels to reach and engage your target audience effectively. Monitor your metrics, experiment with different strategies, and refine your approach based on what resonates best with your audience.
  • Diversify Your Revenue Streams: Relying solely on one product or source of income can leave your online business vulnerable to market fluctuations and shifts in consumer behavior. To mitigate risk and maximize revenue potential, consider diversifying your offerings and revenue streams. This could involve expanding your product line, exploring affiliate marketing opportunities, launching subscription services, or even monetizing your expertise through online courses or consulting services. Keep an eye on emerging trends and consumer demands, and be willing to adapt and innovate accordingly.
  • Build a Strong Support Network: Entrepreneurship can be a solitary journey, but it doesn’t have to be. Surround yourself with mentors, advisors, peers, and industry experts who can offer guidance, support, and perspective along the way. Join online communities, attend networking events, participate in mastermind groups, and seek out opportunities for collaboration and knowledge-sharing. Building a strong support network not only provides emotional encouragement but also opens doors to valuable resources, partnerships, and opportunities for growth.
Mighty Co-Host™
MightyNetworks is a great way to build/join online communities.


Launching and scaling an online business is a thrilling journey filled with opportunities, challenges, and milestones. By leveraging the formation of an LLC, you can establish a strong legal and operational framework that not only protects your personal assets but also empowers you to pursue your entrepreneurial aspirations with confidence and clarity. 

From laying the groundwork with a solid business plan to navigating the complexities of digital marketing and customer engagement, the key lies in strategic planning, continuous learning, and a relentless commitment to delivering value and excellence in everything you do. So, roll up your sleeves, embrace the adventure, and let your LLC be the springboard to success in the dynamic world of online entrepreneurship.

Remember, Rome wasn’t built in a day, and neither is a thriving online business. But with determination, resilience, and the right support system in place, there’s no limit to what you can achieve.

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