How to Boost Sales from Virtual Meetings
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How to Boost Sales from Virtual Meetings: During and After (2024)

For many creators and micro entrepreneurs today, virtual meetings have become an integral part of sales and business interactions. With the right strategies, you can leverage virtual platforms to effectively boost sales from virtual meetings, both during and after.

One powerful approach is to incorporate well-planned call-to-actions (CTAs) and sales messages into your virtual meetings. In this post, we’ll explore the dos and don’ts of using CTAs and sales messages to maximize your success, as well as a virtual meeting platform that enables you to customize CTAs and more with a very affordable price tag.

Interested? Read on!

The DOs of Using CTAs and Sales Messages

  • Be Clear and Relevant: Your CTAs and sales messages should be crystal clear and directly related to the content of your meeting. Ambiguity can lead to confusion.
  • Provide Value First: Before presenting a CTA or sales message, prioritize delivering value to your audience. Establish trust and credibility by addressing their needs and concerns.
  • Time It Right: Place CTAs strategically at moments that align with your discussion or presentation. Timing is crucial for capturing your audience’s attention. Furthermore, frequency matters! Your audience shouldn’t feel bombarded by CTAs as they may feel distracted or overwhelmed to lose interest in the main message.
  • Use Visuals: Visual elements such as graphics, buttons, or slides can make your CTAs and sales messages visually appealing and attention-grabbing. Instead of only links and buttons, it helps to vary the designs of the CTAs.
  • Make It Actionable: Create CTAs that clearly instruct your audience on what action to take next. Use action-oriented language to prompt engagement. For example, “Learn More” or “Explore Our Services” is helpful yet not intrusive, and “Get Started” and “Join Now” are more direct and often better-suited toward the end of your meetings and webinars.
  • Offer Options: Provide multiple ways for your audience to engage, whether it’s through clickable links, QR codes, or contact information. Accommodate various preferences and put yourself in your audience’s shoes. Is the CTA easy to see and click? Am I leaving enough information and time for people to engage? Small things matter.
  • Track and Analyze: Monitor the effectiveness of your CTAs and sales messages by tracking metrics like click-through rates and conversion rates. Use this data to refine your approach.

The Don’ts of Using CTAs and Sales Messages

  • Don’t Overwhelm: Avoid bombarding your audience with excessive CTAs or sales messages. Keep your messaging focused and relevant to prevent overwhelming viewers. In addition, be aware of the virtual meeting platform you are using and avoid switching between views constantly. It can be disruptive when you constantly start and stop screen sharing. We’ll be sharing a tool called BeeVirtual below that makes these transitions more smoothly and allows you to set things up ahead of time with ease.
  • Avoid Hard Selling: Resist the urge to be overly salesy or pushy. Instead, aim to educate and inform your audience about the benefits of your product or service.
  • Don’t Interrupt Constantly: Frequent interruptions with CTAs can disrupt the flow of your meeting and reduce viewer engagement. Use them strategically and sparingly.
  • Avoid Cluttered Screens: Maintain a clean and organized screen. Cluttered screens can detract from your professionalism and message.
  • Don’t Use Intrusive Pop-ups: Stay away from intrusive pop-up messages or elements that may distract or annoy your audience. A seamless experience is crucial.
  • Don’t Hide Important Content: Ensure that critical information is readily accessible and not obscured by CTAs or sales messages. Transparency is key.
  • Avoid Generic Messages: Personalize your CTAs and sales messages to your specific audience and the context of the meeting. Generic messages are less effective.
  • Don’t Forget to Follow Up: That’s right! Don’t just design the sales CTAs during the virtual meeting, after the session can close hot leads too. This process is even more critical when someone already engages with a CTA, you should remember to follow up promptly. Nurturing leads and providing additional information can lead to successful closures.

BeeVirtual: A powerful tool to boost sales from virtual meetings and webinars

BeeVirtual (part of the BeeKonnected platform) offers a seamless and transparent approach to displaying a “Call-To-Action” (CTA) for offers during live presentations in many ways without the “clunky” traditional method of posting a link in the chat like Zoom. Their CTA function gives you multiple options that make it a more comfortable and authentic alternative to monetize virtual meetings, webinars, and live events. [Hint: you don’t need to type in hyperlinks inside the chat, or randomly share screens that make your attendees go “Hey! My screen just moved, I can’t see you anymore, what’s going on?!”]

BeeVirtual provides the ability for you to upload and share your videos, PowerPoint presentations, or testimonials faster with just one click. You don’t need to be tech-savvy to learn how to do it either.

How to set up a CTA using BeeVirtual

Whether you are setting up just a button (or multiple buttons), or a pop-up in the center of your screen, you can do this simply by creating a Call to Action using one of the BeeVirtual widgets.

BeeVirtual, part of the BeeKonnected Platorm

With the BeeVirtual widget, you can choose placements on these CTAs by

  • Choosing the location of CTAs (i.e. top bar, pop-up, bottom bar, left sidebar, right sidebar)
  • Background color
  • Headline
  • Subheadline
  • Feature image
  • CTA copy
  • CTA link (i.e. target website)

Once a CTA is created, you can modify it, and hide/show it at any time.

Boost sales from virtual meetings with BeeVirtual

The benefits of using BeeVirtual to build sales CTAs

BeeVirtual forces you, the host and creator of your virtual meetings, to preplan and prebuilt CTAs. You then have control over what CTAs to show/hide, and when. You can build more CTAs to anticipate questions and actions that might come up without necessarily having to show them all. This gives the ultimate flexibility to put forward much more than just a sales meeting. Instead, it’s a produced show with precise actions that serve your business.

Conclusion: How to boost sales from virtual meetings?

Mastering the art of using CTAs and sales messages during virtual meetings can significantly boost your sales efforts. Striking the right balance between providing value and promoting your products or services is the key to success. By following these dos and don’ts, choosing and learning to use the right tools, you can create a compelling virtual meeting experience that helps you close more sales and achieve your business goals.

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