youtube recording setup for your small business

YouTube Recording Setup for Your Small Business 2023 (Budget-Friendly!)

TLDR: YouTube recording setup for your small business needs not to be complicated or expensive. Complicated setups quickly become distractions. We recommend Option 3 (if your budget permits at around $1,500-2,000). Otherwise you can start with Option 1, a setup most of us already have access to, and incrementally add a microphone (Option 2) and later on a professional camera (Option 3), and a lighting kit (Option 4).

YouTube Recording Setup: The Options

Option 1. Just Your Phone or a Webcam and a Natural Light Source

Using just your phone (iOS, Android doesn’t matter) and some natural light is enough to get you started. Remember to face the window (a free source of natural light). Or turn on a room light that doesn’t cast a shadow on your face (avoid overhead light). 

If you are using your phone, it’s a good idea to get a tripod to stabilize your device.

Mini-tripods can work well for desks and traveling:

Professional and full-size tripods are more versatile and stable:

Option 2. Adding an External Microphone to Your Mobile Phone (To Improve Sound Quality)

If you have a budget of $1,500, skip over this slide and consider a full upgrade with a camera body, lens and microphone instead – see option 3 below.

Instead of recording directly into your mobile phone, adding a microphone significantly increases the audio quality without breaking the bank.

A lav mic can work for both iOS and Android. There are many options on Amazon and other marketplaces for purchase, such as PoP Voice Professional ( The downside is that it isn’t designed for when you need to move a lot, but it’s perfectly fine for talking heads and sit-down videos. 

There are portable and wireless microphones designed for iOS that allow you to move around easily, such as: 

Option 3 (Recommended) Camera and an External Microphone

Adding the right camera makes a world of difference. After purchasing a few cameras over the years, I’ve settled on Sony a6400 mirrorless camera. This is one of the top choices for many YouTubers. The camera and lens combination create 4K videos with a soft background and a flattering focus on you. It’s easy to color grade in post production with incredible results. 

Here’s my exact setup – the cold shoe bracket holds the camera and the external microphone in one place. 

  1. Camera body (Sony a6400 mirrorless camera):
  2. Camera lens (Sigma 16mm F1.4 DC DN Contemporary Lens):
  3. Rode mic (compact):
  4. Mactrem professional camera tripod with ball-head: 
  5. 128GB Memory Card (Pro): (If you think I need it) 
  6. Simple remote control:
  7. ULANZI PT-5 Vlog Cold Shoe Bracket 

Option 4. Adding a Set of Studio Lights

Investing a set of studio lights (usually between $100-200) can be a big time saver. You’ll no longer need to rely on natural light sources which can change rapidly depending on time of day, season and where you reside.

Budget-friendly options

Elgato key light and ring light (a worthy upgrade)

  • Elgato ring light:
  • Elgato key light:
  • Elgato master mount and heavy base:

I absolutely love all Elgato products including their wrinkle free backdrop ( The only annoying part of purchasing their ring light and key light is that while their mount works great for desks, you’ll need a master mount and heavy base (which costs about $100 extra) if you want to use the light more freely and be able to move it around. Because Elgato products are particularly popular with the gaming community, many of their products were initially designed for desks.

One incredible feature for Elgato lights is the Control Center, where you are able to control and adjust color temperature and intensity easily from your computer.

Screenshot 2022 12 20 at 3.30.06 PM | Feisworld

How strong should the light be?

You need to adjust the brightness, shoot a few videos to get a feel. I like the lights turned up about 30-40% without washing out my face. You can adjust over time and learn what’s most flattering to you. 

Final Tip and Trick?

If I may, the best decision is to leave my equipments where they are and easily accessible on a daily basis. Though I do batch create all my content to save time, I also love recording when I feel spontaneous without much planning.

Will you let me know in the comments below how you go about creating YouTube videos for your small business?

Ready to level up? Join our FREE challenge.

🎁 Join our FREE 21-day challenge to launch your YouTube Business Channel

We help you with every step to strategize, record and publish the RIGHT videos for your business channel, and begin building an evergreen funnel to convert views to leads.

YT strategy for business (email challenge)

Other posts you’ll love

Leave a Reply

Your email address will not be published. Required fields are marked *