Once upon a time, evaluating the best AI social media tools was easy. There weren’t many players on the market and not many platforms where you’d find yourself actively creating content. However, today’s social media platform is more crowded and sophisticated than ever before. That’s why we thought it’d be necessary to write this article and help creators and small businesses like you as a definitive guide no matter where you are on this journey.
It’s tempting to fall into the trap of choosing based on popularity, or the latest tool you learned on the internet today. However, the right way of evaluating AI social media tools involves assessing their performance, usability, cost-effectiveness, and alignment with your business objectives and workflows.
How to evaluate social media tools? (Key Criteria)
If you begin to say YES to everything as being equally important, you will likely run into difficulties in choosing the best social media tools. Instead, consider ranking the importance based on how they align with your business objectives and strategy.
- Define Your Objectives:
- Determine what you want to achieve with the AI tool:
- Increase engagement?
- Improve content recommendations?
- Automate tasks?
- Understand sentiment?
- Determine what you want to achieve with the AI tool:
- Specific Features & Functionalities:
- Content Creation: Can it assist in content creation (like suggesting post content, generating captions, etc.)?
- Scheduling & Automation: Can it automate posts at optimal times?
- Analytics: Does it offer insights into post-performance, audience engagement, and other vital metrics?
- Sentiment Analysis: Can it gauge the mood of your audience based on their comments and reactions?
- Image & Video Recognition: Can it analyze visuals for content quality or brand mentions?
- Chatbots & Customer Service: Does it provide automation in responding to customer queries?
- User Interface: Is the tool intuitive and easy to navigate? (Think about this question not only for you but for your team who will be using the tool regularly)
- Integration: Can it seamlessly integrate with other tools or platforms you already use?
- Onboarding: Does the tool provide tutorials, guides, or customer support for new users?
- Accuracy & Performance:
- Test the tool’s AI capabilities. For sentiment analysis, for instance, feed it various comments to see if it accurately gauges sentiment.
- Monitor its content recommendations and see if they align with your audience’s preferences.
- Scalability (for growing creators and agencies)
- Can the tool handle your account as it grows in followers or engagement?
- Are there options to upgrade or expand the tool’s features?
- Evaluate the pricing structure. Is it subscription-based, one-time, or tiered depending on features?
- Ensure the ROI makes sense. If you’re investing in an AI tool for business, the returns (in terms of engagement, and sales, but also time saved) should justify the cost.
- Privacy & Security:
- Data Handling: How does the tool handle and store your data? Is it GDPR compliant?
- Permissions: Check what permissions the tool asks for when connecting to your social media accounts. Grant only necessary permissions.
Before the list gets too long, I hope you get an idea of how to properly evaluate a social media tool. While a single tool is likely not going to satisfy all the requirements, this process of understanding your needs and planning for the long term is ultimately going to benefit you a great deal.
With that in mind, it’s time to take a look at some of the best AI social media tools based on specific usage and needs.
Best for Social Media Design and Short Video Editing
- Canva (image and video): A user-friendly graphic design platform with many AI features that integrate templates and tools, making content creation accessible for everyone. Learn more: Canva Magic Studio: The Full-Stack AI Tool for Creators and Businesses (2023)
- Adobe Express (image and video): A powerful tool you wish you knew. Adobe Express hasn’t received as much PR compared to Canva but it’s a very solid option. Check out our review: Adobe Express: An AI Video Editor That You Need On Your Phone (2023)
Best Video Editors (Long or Short-Form)
- CapCut: A mobile video editing app integrating AI-powered features for smart cutouts, effects, and seamless transitions.
- Filmora: A user-friendly video editing software that offers AI-driven color correction, scene detection, and audio ducking.
- VEED: An online video editor that incorporates AI for automatic subtitle generation, voiceovers, and content-based video trimming.
Best for AI Voices
- ElevenLabs: A platform specializing in creating customized and interactive AI chatbots to enhance user engagement and streamline business processes.
- Murf.ai: An AI-driven platform that transforms text into realistic voiceovers with various voice options.
Best for Videos Created with AI
- InVideo AI: Turn any idea into a video with one click (Review post)
- Synthesia: Allows users to create AI-generated videos using virtual avatars without traditional filming.
Best for AI Content Repurposing
- Munch: Best known as an all-around AI tool offering robust features for diverse user needs.
- Opus Clips: An affordable AI-powered video editing tool tailored for users on a tight budget.
- PodIntelligence: Designed for businesses, this AI tool optimizes and provides insights for podcast content and distribution.
See the full list in this detailed review post: Best AI Content Repurposing Tool For Video And Audio: Our 8 Favorites (2023)
Best for Scheduling & Automation
- Hootsuite: While primarily a scheduling tool, it also offers AI-powered insights and recommendations.
- Buffer: Also a scheduling tool, with AI features that recommend optimal posting times.
- Later: AI caption writer helps you work faster by using AI to analyze data and generate on-brand Instagram captions in seconds.
- Cortex: Uses data to predict the best content types to post, the best times to post, and more.
Best for Chatbots & Customer Service
- MobileMonkey: A platform for creating AI chatbots on Facebook Messenger to engage with customers.
- ManyChat: Another popular tool for creating Facebook Messenger bots.
- Zendesk: A customer service software that streamlines support with features like ticketing, self-service options, and customer interactions.
Best for Analytics & Insights
- Brandwatch: Uses AI to analyze online conversations about brands, competitors, and industries.
- Talkwalker: Offers AI-powered social listening and analytics.
- Crimson Hexagon: An AI-driven consumer insights platform for analyzing audiences, tracking brand perception, and observing the competition.
- Sprinklr: Offers a range of social media management tools, including sentiment analysis.
Best for Image & Video Recognition:
- D-ID: A technology company focused on protecting identities from face recognition systems by creating AI-generated altered images that retain visual similarity but thwart recognition software.
- Clarifai: Provides advanced image and video recognition capabilities.
- Google Cloud Vision: Offers powerful image analysis capabilities using machine learning.
Best for Influencer Discovery and Engagement
- Upfluence: Uses AI to identify influencers, manage campaigns, and measure impact.
- AspireIQ (formerly Revfluence): Connects brands with influencers and uses AI to track and measure campaign success.
Best for Ad Optimization
- Pattern89: Uses AI to predict creative ad performance, helping marketers make data-backed decisions on their content.
- Revealbot: Provides advanced AI-powered tools for automating your Facebook & Instagram ad strategies.
- Dynamic Yield: Uses AI to personalize content, which can be beneficial for social media ads and landing pages.
Best for Content Recognition and Protection
- Picscout (by Getty Images): Uses AI to track image usage across the internet, helping brands and photographers monitor and protect their content.
Conclusion for Best AI Social Media Tools
As you can see, the market is swamped with AI tools to choose from for social media. Since it’s AI-driven, the tool should ideally learn and improve over time, so your decision may also change in the future.
Even though we as creators and small business owners would prefer to decide for years to come, it’s not always possible in the case of choosing the best AI social media tools given the shifts and changes in technology and market demand. However, here are some best practices that may help you along the way:
- Check how frequently the tool is updated and if these updates bring meaningful improvements.
- Most tools offer a free trial. Use this period to test its functionalities in real-world scenarios, and be sure to compare its performance against other similar tools if possible.
- Ensure the tool is compatible with the social media platforms you’re active on.
- Check for mobile compatibility if you manage social media on the go.
Lastly, always be mindful that while AI tools can be powerful aids, they should complement, not replace, a genuine human touch in social media interactions. Your audience values authenticity, so use these tools to enhance, not overshadow, genuine engagement.
Please let me know if you have found a tip or two helpful from this article. If so, it’ll mean so much if you choose to share this with someone you know who can benefit.
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